IoT based applications in the media industry helps to analyze and respond to the needs of every customer. IoT based applications study the general pattern, behavioural pattern, product choices, buying habits, culture and interests of the customer which later helps businesses to sell their particular products to the customer based on his/her interest. 

IoT has increased the accuracy of the data and the IoT with big data can read and analyse the in depth data which helps businesses to customize their product according to the needs of the customers in the market. 

IoT helps in gathering more details and information which later help in creating more reliable graphs and patterns.

IoT with its smartness after analyzing the data delivers only relevant content and solutions to the customer. IoT not only attracts the consumer's experience but also helps businesses to strategies according to the needs of the market. 

IoT has changed the old method of advertisement, now with the help of IoT you can target the specific audience for the products rather than targeting a mass. You can customize your advertisement and reach more people who would be interested in a particular product on a low budget. 

For example ; If you are creating a fitness product then rather than targeting the whole crowd you can now only target the people looking for fitness products. This IoT customised advertisement can help in improving and increasing the sale.