The process of optimizing your website to maximize the possibility of visitors completing a given activity is known as conversion rate optimization (CRO). The higher the conversion rate of your website, the better.
To design a website that persuades browsers to take a specific action, you must go through several processes. Enquiring about a service, making a purchase, opening an account, subscribing to a mailing list, or contacting someone could all be examples of this action.
To begin, the site's design must inspire confidence in visitors. It should be straightforward to navigate and operate. It must also drive traffic, whether organically or through a pay-per-click (PPC) campaign.
Perhaps the most difficult step is the last one. All that traffic is useless to your business unless it is compelled to act, thus your website must be able to ‘convert,' or convert a part of that visitors into leads, subscribers, and customers.
Importance of Conversion Rate Optimization:
The importance of conversion rate optimization (CRO) is not overlooked by digital marketing teams. In fact, 59 percent of respondents believe CRO is critical to their overall digital marketing strategy, which is why more companies are investing in CRO training. CRO training can equip businesses with the knowledge and skills they need to identify and remove the barriers that are preventing conversions, allowing them to enhance revenue and ROI.
How to optimize conversion rates:
Conversions can happen anywhere on a website, from the homepage and service pages to price pages, blogs, and campaign-specific landing pages. Here are a few basic strategies to make those pages more conversion friendly.
- Homepage
- Landing Pages
- Pricing Page
- Blogs
