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Digital Marketing- Google Analytics

Digital Marketing

Digital Marketing Introduction Digital Marketing- SEO Digital Marketing- Social Media Digital marketing- Content Digital Marketing- Email Digital Marketing- Facebook Digital Marketing- Pinterest Digital Marketing- Twitter Digital Marketing- LinkedIn Video Optimization Digital Marketing- Mobile Digital Marketing- CRO Digital Marketing- Google AdWords Digital Marketing- Google Analytics Final Thoughts

Digital Marketing- Google Analytics

< Digital Marketing- Google AdWords

Final Thoughts >

Google Analytics works by embedding a piece of JavaScript code on every web page that the company wants to track. It's simple to install the Analytics tag following Google's instructions if you have an admin account in your website's Content Management System (CMS), or you can ask your developer for assistance.

When a user visits the website, the code collects information such as the user's HTTP request, the browser they're using, and the first-party cookies they've agreed to let you collect. Collecting may sound confusing, but the purpose of this information is to gain insight into user demographics and behaviors, such as language, geography, age, and gender. This information is sent to Google Analytics, which categorizes it into four levels:

  • User Level (the actions of each user)
  • Session Level (the individual visits)
  • Pageview Level (the individual pages visited)
  • Event Level (video views, button clicks and similar actions)

This process will take place automatically once the Analytics tag has been applied to your web pages, allowing you to focus on examining and analyzing the data collected.

A brief look at Google Analytics can reveal a lot.

  • What is the average number of visitors to the website?
  • What are the residences of the visitors?
  • Is it necessary to have a mobile-friendly website?
  • What other websites are sending visitors to the website?
  • Which marketing strategies get the most website traffic?
  • What are the most popular pages on the website?
  • How many visitors became leads or customers because of your efforts?
  • How can the website's speed be improved?
  • Which blog posts are the most popular among visitors?
  • What are the demographics of the converting visitors, and what did they do on the website?

< Digital Marketing- Google AdWords

Final Thoughts >

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Digital Marketing Introduction Digital Marketing- SEO Digital Marketing- Social Media Digital marketing- Content Digital Marketing- Email Digital Marketing- Facebook Digital Marketing- Pinterest Digital Marketing- Twitter Digital Marketing- LinkedIn Video Optimization Digital Marketing- Mobile Digital Marketing- CRO Digital Marketing- Google AdWords Digital Marketing- Google Analytics Final Thoughts
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