Google suggests that you start with your keywords and then move on to branding. Seasons and episodes can be used if they are relevant. Your keywords are your tags. Start with the most important. Include a call to action in your description, and make sure closed captioning is turned on (loaded with those keywords).

Thumbnails might have the most impact on clicks when visitors scroll through search results. Make sure you choose photos that are compelling, vibrant, and high contrast in both tiny and large forms. Your thumbnail image should be 1280 x 720 pixels in size.

Digital Marketing- Web Analytics

Are you unsure what web analytics is? Web analytics is the act of gathering, analyzing, measuring, and reporting web data to better understand crucial aspects such as web usage and user behavior across several web pages to analyze and enhance a website's performance. Web analytics tools can be used to examine and measure things like:

• The results of marketing and advertising campaigns.
• The campaigns that brought the most visitors to the website.
• The number of people who visit a website, how long they remain, and which pages they visit.
• The fluctuations in website traffic that occur shortly after a new advertising/marketing campaign is launched.
• Net sales, buy conversion rate, average conversion time, number of quality leads in the sales funnel, and other key performance metrics that influence business success.

Tools for Web Analytics

Hundreds of metrics are available in a typical web analytics platform. They're all fascinating, but only a few will be valuable for assessing the website's success. Focus on the most critical aspects of your website to gain useful insights and begin your web analytics project by setting reasonable and quantifiable goals for your site.

• Web analytics technologies must report on user sessions to identify users (also referred to as visits). IP addresses, user agent and IP address combinations, cookies, and authenticated users are some of the methods used to identify users.
• Cookies, which are little packets of data that are usually stored on a user's computer hard disc when they visit a website, are the most common user identification tool nowadays.

Web Metrics: How to Analyze Them

There are a few things to remember while evaluating metrics to guarantee you're looking at the right data-

Consider the concepts of people and process.

Without a doubt, technology is critical, but you must go beyond it. Take the effort to fully comprehend your stakeholders' measuring requirements.

Segmentation

Data is more than just the total number of page views. Unfortunately, many firms still report on total page views, ignoring all non-page view engagements including video, downloads, and rich media.

Google Analytics, MixPanel, Flurry, and other analytics solutions are extremely sophisticated, allowing us to go beyond simple hit collecting and go deep into rich data and trends.

With visitor segmentation, you can simply report and extract insights, have quick visibility into buyer or non-buyer behavior, categorize content by asset type, monitor gated or ungated content consumption, and execute a cohort study with relative ease. These are just a few of the views that may be used to segment your data.

Consider visitors rather than visits.

Investigate information such as where visitors came from, how they navigated between pages on your site, and where they spent the most (or least) time during their stay. They were converted to consumers after two or three visits. You may acquire a better understanding of your visitors and how they interact with your content throughout the buying cycle using this data.

Optimize What Really Matters

Optimize conversions across the board. Take it a step further and optimize a customer's Lifetime Value. Set up a system that allows you to track user behavior and interaction across numerous devices and channels for (most) users who come from mobile, online, and other sources.

Maximize Your Profits

When you collect, report, and analyze data on a regular basis, you'll get the best results. Commit to the process and create a priority list as well as a measurement "roadmap." Examine what you have on a regular basis. Because websites and mobile apps are continuously changing, make sure your analytics implementation keeps up.