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    4.89

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    4.94

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University & Pro Programs

img icon UNIVERSITY
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Great Lakes Executive Learning

6 Months  • Online

Dedicated Career Support
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Great Lakes Executive Learning

12 months  • Online

Certificate from Great Lakes
img icon PRO
Mastering Digital Marketing
2 projects
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Marketing Management & Strategy
2 projects

Free Marketing Courses

img icon BASICS
Sales Management
star   4.55 101.2K+ learners 1.5 hrs

Skills: Sales management, team leadership, strategy development, target setting, customer segmentation, channel management, sales process optimization, and revenue performance tracking

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Brand Management
star   4.61 22.8K+ learners 1.5 hrs

Skills: Brand Management, Role of brand manager, product and brand difference

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Mastering Digital Marketing
2 projects
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Basics of Visual Merchandising in Retail
star   4.47 6.6K+ learners 1.5 hrs

Skills: Psychology of Shopping, Store Layout & Design, Visual Merchandising Tools and Materials

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Market Research
star   4.51 48.7K+ learners 1.5 hrs

Skills: Marketing Research, Understanding Customer Insights, Target Market Research, Analyzing Consumer Behavior, Competitor Analysis, Evaluating Market Trends, Research Instruments, Sampling Plans, Contact Methods in Research, Overcoming Research Obstacles.

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Analytics in Marketing
star   4.49 12.5K+ learners 1 hr

Skills: Marketing analytics

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NEW
Sales Funnel
star   4.63 27K+ learners 1 hr

Skills: Sales funnel design, customer journey mapping, drop-off analysis, funnel optimization, data analytics, lead generation & nurturing, content strategy, conversion planning, and sales-marketing alignment.

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Marketing Management & Strategy
2 projects
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Introduction to Strategic Brand Management
star   4.46 2.5K+ learners 3 hrs

Skills: Brand management, Types of Brand management, Brand Elements, Role of brand manager, Brand strategy, Core values of a brand, Brand positioning, Brand image, Luxury Brand management, Building luxury brand identity, Creating brand equity,

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Fundamentals of E-Marketing
star   4.59 2.9K+ learners 2 hrs

Skills: E-Marketing, SEO, Keyword Optimization

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Search Engine Marketing
star   4.5 58.3K+ learners 1.5 hrs

Skills: Digital Marketing, Search Engine Marketing, Google Ads, SEO

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Marketing: Strategic Framework
star   4.53 49.6K+ learners 2 hrs

Skills: Market Segmentation, SWOT Analysis, Planning 4Ps of Marketing mix, PESTEL analysis

free icon BASICS
Sales Management
star   4.55 101.2K+ learners 1.5 hrs

Skills: Sales management, team leadership, strategy development, target setting, customer segmentation, channel management, sales process optimization, and revenue performance tracking

free icon BASICS
Brand Management
star   4.61 22.8K+ learners 1.5 hrs

Skills: Brand Management, Role of brand manager, product and brand difference

pro icon PRO
Mastering Digital Marketing
star   4.48 8.6K+ learners 9.5 hrs
free icon BASICS
Basics of Visual Merchandising in Retail
star   4.47 6.6K+ learners 1.5 hrs

Skills: Psychology of Shopping, Store Layout & Design, Visual Merchandising Tools and Materials

free icon BASICS
Market Research
star   4.51 48.7K+ learners 1.5 hrs

Skills: Marketing Research, Understanding Customer Insights, Target Market Research, Analyzing Consumer Behavior, Competitor Analysis, Evaluating Market Trends, Research Instruments, Sampling Plans, Contact Methods in Research, Overcoming Research Obstacles.

free icon BASICS
Analytics in Marketing
star   4.49 12.5K+ learners 1 hr

Skills: Marketing analytics

free icon BASICS
Sales Funnel
star   4.63 27K+ learners 1 hr

Skills: Sales funnel design, customer journey mapping, drop-off analysis, funnel optimization, data analytics, lead generation & nurturing, content strategy, conversion planning, and sales-marketing alignment.

pro icon PRO
Marketing Management & Strategy
star   4.63 1.8K+ learners 0.5 hr
free icon BASICS
Introduction to Strategic Brand Management
star   4.46 2.5K+ learners 3 hrs

Skills: Brand management, Types of Brand management, Brand Elements, Role of brand manager, Brand strategy, Core values of a brand, Brand positioning, Brand image, Luxury Brand management, Building luxury brand identity, Creating brand equity,

free icon BASICS
Fundamentals of E-Marketing
star   4.59 2.9K+ learners 2 hrs

Skills: E-Marketing, SEO, Keyword Optimization

free icon BASICS
Search Engine Marketing
star   4.5 58.3K+ learners 1.5 hrs

Skills: Digital Marketing, Search Engine Marketing, Google Ads, SEO

free icon BASICS
Marketing: Strategic Framework
star   4.53 49.6K+ learners 2 hrs

Skills: Market Segmentation, SWOT Analysis, Planning 4Ps of Marketing mix, PESTEL analysis

Learn Marketing for Free

These free marketing courses online build a practical learning path from core marketing strategy to customer, product, brand, and sales execution. You learn the foundations of marketing, market segmentation, SWOT and PESTEL analysis, the 4Ps of the marketing mix, market research, customer value, satisfaction, and loyalty, brand management, product lifecycle, product strategy, and customer relationship management. This helps you build a stronger understanding of how businesses identify markets, shape offers, position products, and create customer value across the full marketing cycle.


As you progress, you apply those concepts to real business outcomes through marketing analytics, customer insights, sales management, sales funnel design, conversion planning, lead nurturing, customer journey mapping, and customer experience. The collection also includes project-based courses in digital marketing and marketing management, which help you move from foundational knowledge to more applied marketing work. By the end of these free marketing training courses, you are better prepared to support strategy, improve customer engagement, strengthen sales and marketing alignment, and make more informed marketing decisions in business settings.

Skills You’ll Gain in These Best Free Marketing Courses

  • Digital Marketing Strategy: Understanding SEO (on-page/off-page), SEM (Google Ads), and online presence management.

  • Social Media Management: Content planning and community management on platforms like Facebook, Instagram, and LinkedIn.

  • Content Marketing & Blogging: Strategy, SEO copywriting, and CMS usage (e.g., WordPress).

  • Data Analytics: Using Google Analytics/GA4 and Looker Studio to track performance and user behavior.

  • Customer Relationship Management (CRM): Utilizing CRM tools for sales pipelines and email marketing.

  • SEO & PPC: Semrush SEO Toolkit Exam, Meta Social Media Marketing, and Google Ads training.

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Get started with these courses

img icon BASICS
La IA en el Marketing Digital
466 learners 2 hrs

Skills: Fundamentos de inteligencia artificial, Fundamentos de marketing digital, Marketing digital impulsado por IA, Optimización para motores de búsqueda con IA, Google RankBrain, Desarrollo de chatbots para marketing, Asistentes de voz en marketing Alexa

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Growth Marketing Strategies and Tactics
249 learners 1.5 hrs

Skills: Growth Marketing Fundamentals, Growth Hacking Strategies, Growth Funnel, Measuring Growth

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Fundamentals of E-Marketing
star   4.59 2.9K+ learners 2 hrs

Skills: E-Marketing, SEO, Keyword Optimization

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Introduction to Strategic Brand Management
star   4.46 2.5K+ learners 3 hrs

Skills: Brand management, Types of Brand management, Brand Elements, Role of brand manager, Brand strategy, Core values of a brand, Brand positioning, Brand image, Luxury Brand management, Building luxury brand identity, Creating brand equity,

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Basics of Visual Merchandising in Retail
star   4.47 6.6K+ learners 1.5 hrs

Skills: Psychology of Shopping, Store Layout & Design, Visual Merchandising Tools and Materials

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Introduction to SMS Marketing
star   4.68 1.5K+ learners 1 hr

Skills: Mobile Marketing, SMS Marketing, Text Message Marketing, SMS Marketing Tips and Strategies, Mobile Consumer Behaviour

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Internet Marketing
star   4.52 17.4K+ learners 1 hr

Skills: Search Engine Marketing, Search Engine Optimization, YouTube marketing

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Brand Management
star   4.61 22.8K+ learners 1.5 hrs

Skills: Brand Management, Role of brand manager, product and brand difference

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Marketing & Retail Analytics - Advanced
star   4.58 22.6K+ learners 1 hr

Skills: Clustering, KINME

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Video Marketing
star   4.51 23K+ learners 1.5 hrs

Skills: Video marketing strategy, audience analysis, content planning & storytelling, engagement optimization, video SEO, funnel application, paid & organic promotion, and brand awareness building

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Analytics in Marketing
star   4.49 12.5K+ learners 1 hr

Skills: Marketing analytics

img icon BASICS
Sales Management
star   4.55 101.2K+ learners 1.5 hrs

Skills: Sales management, team leadership, strategy development, target setting, customer segmentation, channel management, sales process optimization, and revenue performance tracking

img icon BASICS
Search Engine Marketing
star   4.5 58.3K+ learners 1.5 hrs

Skills: Digital Marketing, Search Engine Marketing, Google Ads, SEO

img icon BASICS
Marketing: Strategic Framework
star   4.53 49.6K+ learners 2 hrs

Skills: Market Segmentation, SWOT Analysis, Planning 4Ps of Marketing mix, PESTEL analysis

img icon BASICS
Market Research
star   4.51 48.7K+ learners 1.5 hrs

Skills: Marketing Research, Understanding Customer Insights, Target Market Research, Analyzing Consumer Behavior, Competitor Analysis, Evaluating Market Trends, Research Instruments, Sampling Plans, Contact Methods in Research, Overcoming Research Obstacles.

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4Ps of Marketing Mix
star   4.52 39.7K+ learners 2.5 hrs

Skills: Attributes of Product, Sensitivity of Price, Promotional Strategies in Digital Age, Distribution Channels

img icon BASICS
YouTube Marketing
star   4.53 32.1K+ learners 1 hr

Skills: YouTube SEO, YouTube Marketing Tools

img icon BASICS
Influencer Marketing
star   4.59 30.1K+ learners 1 hr

Skills: Influencer Marketing

img icon BASICS
NEW
Sales Funnel
star   4.63 27K+ learners 1 hr

Skills: Sales funnel design, customer journey mapping, drop-off analysis, funnel optimization, data analytics, lead generation & nurturing, content strategy, conversion planning, and sales-marketing alignment.

New

img icon BASICS
La IA en el Marketing Digital
466 learners 2 hrs

Skills: Fundamentos de inteligencia artificial, Fundamentos de marketing digital, Marketing digital impulsado por IA, Optimización para motores de búsqueda con IA, Google RankBrain, Desarrollo de chatbots para marketing, Asistentes de voz en marketing Alexa

img icon BASICS
Growth Marketing Strategies and Tactics
249 learners 1.5 hrs

Skills: Growth Marketing Fundamentals, Growth Hacking Strategies, Growth Funnel, Measuring Growth

img icon BASICS
Fundamentals of E-Marketing
star   4.59 2.9K+ learners 2 hrs

Skills: E-Marketing, SEO, Keyword Optimization

img icon BASICS
Introduction to Strategic Brand Management
star   4.46 2.5K+ learners 3 hrs

Skills: Brand management, Types of Brand management, Brand Elements, Role of brand manager, Brand strategy, Core values of a brand, Brand positioning, Brand image, Luxury Brand management, Building luxury brand identity, Creating brand equity,

img icon BASICS
Basics of Visual Merchandising in Retail
star   4.47 6.6K+ learners 1.5 hrs

Skills: Psychology of Shopping, Store Layout & Design, Visual Merchandising Tools and Materials

img icon BASICS
Introduction to SMS Marketing
star   4.68 1.5K+ learners 1 hr

Skills: Mobile Marketing, SMS Marketing, Text Message Marketing, SMS Marketing Tips and Strategies, Mobile Consumer Behaviour

img icon BASICS
Internet Marketing
star   4.52 17.4K+ learners 1 hr

Skills: Search Engine Marketing, Search Engine Optimization, YouTube marketing

img icon BASICS
Brand Management
star   4.61 22.8K+ learners 1.5 hrs

Skills: Brand Management, Role of brand manager, product and brand difference

Trending

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Marketing & Retail Analytics - Advanced
star   4.58 22.6K+ learners 1 hr

Skills: Clustering, KINME

img icon BASICS
Video Marketing
star   4.51 23K+ learners 1.5 hrs

Skills: Video marketing strategy, audience analysis, content planning & storytelling, engagement optimization, video SEO, funnel application, paid & organic promotion, and brand awareness building

img icon BASICS
Analytics in Marketing
star   4.49 12.5K+ learners 1 hr

Skills: Marketing analytics

Popular

img icon BASICS
Sales Management
star   4.55 101.2K+ learners 1.5 hrs

Skills: Sales management, team leadership, strategy development, target setting, customer segmentation, channel management, sales process optimization, and revenue performance tracking

img icon BASICS
Search Engine Marketing
star   4.5 58.3K+ learners 1.5 hrs

Skills: Digital Marketing, Search Engine Marketing, Google Ads, SEO

img icon BASICS
Marketing: Strategic Framework
star   4.53 49.6K+ learners 2 hrs

Skills: Market Segmentation, SWOT Analysis, Planning 4Ps of Marketing mix, PESTEL analysis

img icon BASICS
Market Research
star   4.51 48.7K+ learners 1.5 hrs

Skills: Marketing Research, Understanding Customer Insights, Target Market Research, Analyzing Consumer Behavior, Competitor Analysis, Evaluating Market Trends, Research Instruments, Sampling Plans, Contact Methods in Research, Overcoming Research Obstacles.

img icon BASICS
4Ps of Marketing Mix
star   4.52 39.7K+ learners 2.5 hrs

Skills: Attributes of Product, Sensitivity of Price, Promotional Strategies in Digital Age, Distribution Channels

img icon BASICS
YouTube Marketing
star   4.53 32.1K+ learners 1 hr

Skills: YouTube SEO, YouTube Marketing Tools

img icon BASICS
Influencer Marketing
star   4.59 30.1K+ learners 1 hr

Skills: Influencer Marketing

img icon BASICS
NEW
Sales Funnel
star   4.63 27K+ learners 1 hr

Skills: Sales funnel design, customer journey mapping, drop-off analysis, funnel optimization, data analytics, lead generation & nurturing, content strategy, conversion planning, and sales-marketing alignment.

Our learners also choose

Learner reviews of the Free Marketing Courses

Our learners share their experiences of our courses

4.54
73%
19%
5%
1%
2%
Reviewer Profile

5.0

Country Flag Saudi Arabia
“Insightful Sales Techniques”
Highlight of your learning experience: I enjoyed the practical examples and the interactive discussions with peers. The course provided valuable insights into effective sales strategies. The content was engaging and applicable to real-world situations. I appreciated the emphasis on understanding customer needs and building relationships rather than just pushing products.
Reviewer Profile

5.0

Country Flag United States
“I really enjoyed the experience and opportunity to learn. I liked the explanation and the quiz.”
I really enjoyed the experience and opportunity to learn. I liked the explanation and the quiz.
Reviewer Profile

5.0

Country Flag India
“Enhanced Sales Skills Through Comprehensive Online Training with Great Learning”
Completed a free online sales course with Great Learning, where I gained valuable insights into advanced sales strategies, lead generation, and customer relationship management. This training enhanced my skills and equipped me with practical techniques to drive sales success.
Reviewer Profile

5.0

“Very good course, interesting and engaging”
The course is exceptionally well-designed, blending engaging content with practical insights. It captivates learners with its interactive approach and in-depth exploration of relevant topics. The material is both informative and thought-provoking, ensuring a rich learning experience. Overall, it’s a valuable and stimulating journey that keeps participants actively involved throughout.
Reviewer Profile

5.0

Country Flag United States
“Curriculum, Skills & Tools, Instructor, Topic Depth, Quizzes & Assignments, Easy to Follow”
Curriculum, Skills & Tools, Instructor, Topic Depth, Quizzes & Assignments, Easy to Follow.
Reviewer Profile

5.0

Country Flag Nigeria
“My Learning Experience Was Great. I Enjoyed Every Aspect of the Training”
I love the well-detailed and self-explanatory nature of the training. The tutor did justice to the training.
Reviewer Profile

5.0

Country Flag Netherlands
“Great! I learned a lot, it's really helpful!”
Such a great platform to learn, practice more, and improve yourself!
Reviewer Profile

5.0

Country Flag Nigeria
“Excellent and Easy to Follow. This is Amazing 😍”
I love how the course is arranged and how easy it was to follow.
Reviewer Profile

5.0

Country Flag South Africa
“I now want to be a sales manager. I really enjoyed it.”
I liked how the topics touched on who a sales manager is and the characteristics of a sales manager.
Reviewer Profile
Hamna Khan

5.0

“It was really an amazing experience in a very short time.”
I liked the quiz activity the most before getting the certificate. Other than that, the overall course was very informative, and the language was super easy to understand for beginners.

Meet your faculty

Meet industry experts who will teach you relevant skills in artificial intelligence

instructor img

Mr. Viplove Raj Sharma

Associate Director
Viplove Raj Sharma is Associate Director at Great Learning 11+ years of experience in analytics and data science, Consulting senior management and leadership across geographies, industries & functions. Earlier at Royal Melbourne Institute of Technology, Melbourne and Mu Sigma, Bangalore Leading Great Learning’s international delivery of programs across data vertical.
instructor img

Prof. Raghavshyam Ramamurthy

Industry Expert in Visualization
Raghavshyam (Shaam) Ramamurthy is a data visualization consultant with 15 years of experience across the globe. He worked in the US for 10 years across a variety of industries like manufacturing, chemical processing, and utilities. He consults on Visual analytics, KPI management, Dashboard development and Product development. He has a strong passion for teaching and visits IIT-Madras, IIM-Trichy, IIM-Ranchi, Great Lakes Institute of Management and SP Jain School of Global Management.

Frequently Asked Questions

What will I learn in these free marketing courses?

These free marketing training courses cover marketing foundations, market segmentation, SWOT analysis, PESTEL analysis, the 4Ps of marketing mix, market research, brand management, product management, CRM, sales management, sales funnels, product lifecycle management, customer management, customer experience, and marketing analytics. You also build skills in customer value analysis, satisfaction, and loyalty, competitor analysis, customer journey mapping, lead nurturing, funnel optimization, and sales and marketing alignment

Are these free marketing courses for beginners a good starting point

Yes. These best free marketing courses include beginner-friendly options such as Marketing Foundations, Marketing Strategic Framework, and Sales Funnel, and the Sales Funnel course is explicitly marked best for beginners. That makes this collection a solid starting point if you want to build core marketing knowledge before moving into more specialized topics.

Why do learners see these as some of the best free marketing courses?

These free online marketing courses give you a broad path rather than a single narrow topic. You learn strategy, research, branding, product, CRM, analytics, sales, funnels, and customer experience in one place, making the collection useful for first-time learners and professionals who want a structured refresh.

What core strategy skills will I build in these free marketing training courses?

You build practical skills in marketing strategy, segmentation, SWOT analysis, PESTEL analysis, marketing mix planning, product lifecycle thinking, pricing sensitivity, distribution channels, and promotional planning. These best free marketing courses online with certificate also include product vision, product market fit, and business strategy through Introduction to Product Strategy.

Do these free marketing courses online cover research and customer insights?

Yes. These free marketing training programs include Market Research, which covers customer insights, target market research, consumer behavior, competitor analysis, market trends, research instruments, sampling plans, contact methods, and research obstacles. That helps you understand how to study customers and markets before making marketing decisions.

Will I learn CRM and customer-focused skills in these free marketing courses with certificates?

Yes. These free marketing courses online include Customer Relationship Management, Customer Management, and Demystifying Customer Experience. You learn CRM fundamentals, CRM benefits, process implementation, customer satisfaction, loyalty, customer management, and the difference between customer management and CRM.

Do these free marketing training programs include sales and funnel topics?

Yes. These best free marketing courses include Sales Management and Sales Funnel. You learn sales strategy development, target setting, customer segmentation, channel management, sales process optimization, revenue performance tracking, funnel design, drop-off analysis, lead generation, nurturing, content strategy, and conversion planning.



Are project-based lessons included in these best free marketing courses online with certificate?

Yes. These free marketing training courses include pro options such as Mastering Digital Marketing and Marketing Management and Strategy, and both show 2 projects. That gives you a mix of foundational learning and more applied project-based work.



Are these free marketing courses with certificates self-paced?

Yes. Great Learning says you can earn certificates upon course completion for these free marketing courses, and individual course listings, such as Marketing Foundations, Marketing Strategic Framework, and 4Ps of Marketing Mix, state that they are self-paced. This works well if you want flexible learning with a completion credential.




How will these free marketing courses for beginners help my career?

These free marketing training programs help you build job-relevant skills in strategy, customer research, brand thinking, product planning, CRM, analytics, sales, and funnel management. The collection also includes Career in Marketing, which supports learners who want to understand marketing career options while building practical knowledge for business roles.