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Introduction to Product Strategy

Dwell on the successful product development process by understanding crucial product strategy through this free Introduction to Product Strategy course. Learn concepts like product-market fit and product vision from basics.

4.48
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Intermediate

Level

2.25 Hrs

Learning hours

1.8K+

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Introduction to Product Strategy

2.25 Learning Hours . Intermediate

Enrol free with email

Skills you’ll Learn

Product-Market Fit Analysis
Product Vision
Product Strategy
Business Strategy

About this course

This free Product Strategy course is a much-needed eye-opener for many to understand the successful pathway for product development. The free course covers all the critical concepts that aid in perfect product strategy. You will learn about product-market fit analysis, product strategy, business strategy, product strategy framework, product vision, and opportunity space. Product vision is addressed in detail to familiarize you with all the phases involved in a structured product vision, which helps one in successful product development. You will also get enlightened on the meaning of a successful product vision and qualtrics - experience management vision. Lastly, complete the quiz to gain a certificate of course completion.

 

Gain advanced management skills by enrolling in Great Learning’s Best Management Courses Online and achieve a certificate of course completion that validates your skills and helps you grab better job opportunities.  

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Course Outline

Product-Market Fit Analysis

This module gives you an overview of what is a market and product-market fit. To understand product-market fit better, you will go through the product-market fit pyramid and the lean product process in detail, along with the product-market fit example.
 

Getting to Product-Market Fit

This module focuses on the process that supports product-market fit. You will understand the role of the vision, plan, design, and execution phases in this process.
 

Product Strategy and Business Strategy

For successful product development, one should focus on its strategy. This module discusses product strategy in detail to understand the crucial stages. You will then focus on what business strategy is and go through the comparison between business and product strategy and comprehend how they affect each other.

Product Strategy Framework

This module helps dwell more into product strategy by focusing on the product strategy framework and understanding the factors that play a critical role in it.

Product Vision

This module focuses on product vision and helps you comprehend how product vision affects the product development process. 
 

Product Vision - Examples

This module helps you better understand the concept of product vision with multiple real-world examples.
 

Product Vision - Playbook

This module provides an idea of how to frame your product vision through the recommended playbook.
 

Opportunity Space

Through this module, you will comprehend what opportunity space is and explore the various factors that affect the opportunity space, like internal context analysis and external context analysis and visualize the opportunity space.
 

Product Vision - Principles

The core of product development is its principles. This module will give you a brief on product principles and their importance. You will discuss the major components of a product principle in detail and the benefits of product principles.
 

Product Vision - Personas

While developing a product, one must always think from the customer's perspective. This module will focus on the persona and the role it plays in product vision.
 

Product Vision - Crafting the Vision Statement

The first step in developing the product is to be clear about the product vision and craft the vision statement. This module focuses on crafting the vision statement and understanding the purpose it serves.
 

Product Vision - Framework

This module gives a heads-up to those who want a clear idea of how to go about Product vision. Through the framework devised, you will understand the concept better.
 

Product Vision - Communication

This module talks about how to keep product vision up-to-date and the strategies and roadmap that need to be followed.
 

Product Vision - Measure

This module discusses the measures that need to be taken to devise a successful product vision and comprehend its structure. You will then talk about the OKRs measures.
 

Meaning of a Successful Product Vision

This module enlightens you about the most crucial factors that help you achieve a successful product vision and comprehend the meaning of a successful product vision.

Qualtrics Experience Management Vision

This module focuses on various qualtrics - experience management vision.

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Ratings & Reviews of this Course

Reviewer Profile
Abid Hanif

5.0

★★★★ ★
Introduction to Product Strategy: A Good Course
The Introduction to Product Strategy was hard to understand, but this course helped me a lot.
Reviewer Profile
Kushi Lokesh

5.0

★★★★ ★
Very Informative and Simple - Loved It!
Simple but neat explanation which covered the basics and was taught in a way that anyone can understand.
Reviewer Profile
Balamurugan Rathinavel

5.0

★★★★ ★
Strong Foundational Understanding of Product Strategy
The course provides a strong foundational understanding of product strategy, covering essential frameworks like value propositions, market analysis, and competitive positioning. The inclusion of real-world examples helped illustrate how theory translates into actionable strategy. However, more in-depth case studies from different industries would enhance the learning experience.

Earn a certificate of completion

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Get free course content

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Learn at your own pace

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Master in-demand skills & tools

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Test your skills with quizzes

Introduction to Product Strategy

2.25 Learning Hours . Intermediate

Enrol free with email

Frequently Asked Questions

What prerequisites are required to learn this Introduction to Product Strategy course?

Enrolling in this free Introduction to Product Strategy course requires no prerequisites, and it is mainly designed for beginners to intermediate learners.
 

How long does it take to complete this free Introduction to Product Strategy course?

This free Introduction to Product Strategy course contains one and a half hours of self-paced videos that learners can take up according to their convenience.
 

Will I have lifetime access to this free online course?

Yes. You will have lifetime access to this free online Introduction to Product Strategy course.
 

What are my next learning options after this Introduction to Product Strategy course?

You can enroll in Great Learning's Executive PG Program in Management to gain advanced and crucial management skills and earn a certificate of course completion

Is it worth learning Product Strategy?

People are always looking for ways to improve their products and services so learning product strategy can give you a competitive edge. You can improve your chances of success by understanding how to assess your product vision, develop marketing and product development strategies, and create and execute a product roadmap.
 

What is the Product Strategy used for?

Product strategy is used in order to make decisions about the direction a product should take to achieve desired outcomes. These decisions are based on market research, competitor analysis, and an understanding of customer needs and desires. The product strategy should align with the overall business strategy to support the company's goals and objectives.
 

Why is Product Strategy so popular?

Product strategy has become popular because it provides a framework for thinking about product development. It helps companies to define their products in a way that is aligned with their business goals, and it provides a process for making decisions about product development.
 

What jobs demand that you learn Product Strategy?

Jobs that demand that you learn Product Strategy include:

  • Brand Manager
  • Product Manager
  • Marketing Manager
  • Business Development Manager
  • Strategy Consultant
     

Will I get a certificate after completing this Introduction to Product Strategy course?

Yes, you will be rewarded with a free Product Strategy course completion certificate after completing all the modules and the quiz at the end of this free Introduction to Product Strategy course.
 

What knowledge and skills will I gain upon completing this Introduction to Product Strategy course?

By the end of this online Introduction to Product Strategy course, you will be familiar with product-market fit analysis, product strategy, business strategy, product strategy framework, product vision, and opportunity space, and also understand the meaning of a successful product vision and qualtrics - experience management vision. 

How much does this Introduction to Product Strategy course cost?

This Introduction to Product Strategy online course is offered for free by Great Learning Academy.
 

Is there a limit on how many times I can take this online Introduction to Product Strategy course?

No, there are no limits on the number of times you can attain this free Introduction to Product Strategy course.
 

Can I sign up for multiple courses from Great Learning Academy at the same time?

Yes, you can sign up for more than one free course offered by Great Learning Academy that efficiently helps your career growth.
 

Why choose Great Learning for this Introduction to Product Strategy course?

Great Learning Academy is an initiative taken by the leading e-learning platform, Great Learning. Great Learning Academy provides you with industry-relevant courses for free, and Introduction to Product Strategy is one of the free courses that empowers you with the skills required for Product Strategy and helps you improve your product development skills.

 

Who is eligible to take this free Introduction to Product Strategy course?

Any beginner to intermediate learners who want to learn Product Strategy can enroll in this free Introduction to Product Strategy course.
 

What are the steps to enroll in this course?

 

  • Search for the "Introduction to Product Strategy" free course in the search bar present at the top corner of Great Learning Academy.
  • Register for the course through the Enroll Now button and start learning.

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