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Free Digital Marketing Course with Certificate

Introduction to Digital Marketing

Enroll in this digital marketing course and learn the essentials and fundamentals of digital marketing, including content marketing, SEO, SEM, social media, affiliate, and automated marketing.

Instructor:

Mr. Vishal Padghan
4.45
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Ratings

Beginner

Level

3.0 Hrs

Learning hours

974.3K+
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Learners

Enrol free with email

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Introduction to Digital Marketing

3.0 Learning Hours . Beginner

Enrol free with email

Skills you’ll Learn

SEO and SEM
Content Marketing
Social Media Marketing
Automated Marketing
Affiliate Marketing
Pay Per Click

About this course

In this free digital marketing course, you'll explore the fundamentals and significance of digital marketing and learn how to deploy its strategies effectively. You will delve into the various aspects of digital marketing, such as Content Marketing, SEO, SEM, Social Media Marketing, Affiliate Marketing, Automated Marketing, Pay-per-click, and PR.

 

Advantages of completing this course

 

  • Increased career opportunities: As businesses increasingly rely on digital marketing, the demand for skilled professionals is growing. Completing this course can make you a more attractive candidate for marketing positions or help you start your own business.
  • Potential for increased income: With the skills and knowledge gained from the course, you can command a higher salary in a marketing role or charge more for your freelance services.

 

How to start a career after completing the course?

 

  • Network Building: Globally connect with professionals and peers in the digital marketing field.
  • Portfolio Development: Create a portfolio showcasing your digital marketing projects and skills.
  • Certification Utilization: Leverage the course certificate to enhance your resume and LinkedIn profile.
  • Specialization: Choose a specific area of digital marketing, such as SEO or social media.
  • Job Application: Apply for executive level positions in digital marketing to gain practical experience.

 

Ready to take your Digital Marketing knowledge to the next level? Check out our Postgraduate Program in Strategic Digital Marketing and turn your passion into a profession. 

Why upskill with us?

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Course Outline

What is Digital Marketing?

In this module, you will understand the definition of digital marketing, how it has evolved, and why it is essential in this digital era.

 

Why Digital Marketing?

In this module, you will understand why Digital Marketing has come into the picture and why it is becoming so popular. Get familiar with the history of the evolution of Digital Marketing and what has changed its use. 

 

 

How to do Digital Marketing?

Here, you will come across various use cases where you are explained how Digital Marketing is done. Different examples will be given to make you understand its use in different situations.

Types of Digital Marketing

Digital Marketing has quite a few types that include Content Marketing, SEO & SEM, PC, Affiliate Marketing, and a lot more. In this module, you will briefly be introduced to these types of Digital Marketing.

Content Marketing

Content is central to any marketing. In this module, you will be introduced to content marketing and its importance in Digital Marketing. The process of Content Marketing will be taught, which will show you how to use the content for better reach to the target audience. 

 

SEO SEM

Search Engine Optimization and Search Engine Marketing are the two essential types of Digital Marketing. In this module, understand how to rank your website/ content through SEO and SEM on the Search Engine Result Pages.

Social Media Marketing

Social Media Marketing is all about using different social media platforms like Instagram, Facebook, Twitter, etc., to reach your target audience. Understand how social media can be a powerful medium to expand your reach and increase your engagement with the business.

Affiliate and Automated Marketing

Learn about automated marketing, software, and tools that automate the basic marketing operations to reduce cost, increase efficiency and improve the results of marketing efforts. The module will further discuss Affiliate Marketing, where the affiliates promote the company’s offerings and earn a commission on each sale of the products or services made through their link. The processes are explained through examples in the module. 

 

Pay Per Click and PR

This module will take you deeper into Pay Per Click Advertising, a part of Search Engine Marketing. Become familiar with the situations where you can use PPC. The module will also teach you about brand building through Public Relations Marketing. The concepts are clearly explained in the module with the help of examples. 

 

Demo - SEO/SEM and Keyword Research

This module is entirely based on the demo given on Content Marketing, YouTube Marketing, and SEO techniques. The instructor has beautifully explained how Digital Marketing works in different situations. The course summary has been given to revise what you have learned in this free digital marketing course. 

 

Our course instructor

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Mr. Vishal Padghan

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1.8M+ Learners
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49 Courses
Vishal has 3+ years of experience in the field of Data Science, Digital Marketing and Cloud Computing. He has expertise in Cloud platforms Like AWS, Azure and has exposure to Paid Marketing, Organic Marketing and Content. He has been in the Digital space from the last 3 years and also, he has been involved in teaching numerous classes for Digital Marketing and Cloud Computing

Trusted by 10 Million+ Learners globally

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4.8
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4.81
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4.97
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4.7

What our learners say about the course

Find out how our platform helped our learners to upskill in their career.

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What our learners enjoyed the most

Ratings & Reviews of this Course

Reviewer Profile
Anchal Verma

5.0

★★★★ ★
Very Helpful for Me, As a Beginner I Am Able to Understand All the Topics
I really enjoyed the online course. I thought it was well-planned and laid out, easy for me to follow. The workload was just enough, so I could finish everything with enough time, learn about the topics, and not feel overloaded and rushed. Overall, I really like this class because all lectures and tests are straightforward.
Reviewer Profile
Kayla Cecilia Becker

5.0

★★★★ ★
Mastering Content Marketing for SEO and Brand Growth
Through this course, I gained comprehensive insights into leveraging content marketing to enhance SEO, build brand identity, and expand social media reach. I learned effective strategies for creating and distributing valuable content that drives traffic, fosters audience engagement, and strengthens brand presence. This course equipped me with practical skills and knowledge to implement impactful content marketing tactics and achieve measurable results.
Reviewer Profile
SHUBHAM SAWANT

5.0

★★★★ ★
Best Learning Experience Ever in My Career
I recently completed a digital marketing course, and I can confidently say it was a transformative experience that exceeded my expectations. Here’s a detailed overview of the course.
Reviewer Profile
Jonathan iyke

5.0

★★★★ ★
Reflecting on My Digital Marketing Learning Journey
My journey into digital marketing has been both enlightening and transformative. Initially, I was drawn to the dynamic nature of the field, where creativity meets analytics. I began with foundational concepts like SEO and content marketing, gradually delving into social media strategies and email campaigns. Each lesson offered practical insights, allowing me to apply what I learned to real-world scenarios. Networking with industry professionals and participating in workshops further enriched my understanding, fueling my passion for crafting compelling digital strategies.
Reviewer Profile
Shree Risingup

5.0

★★★★ ★
I Recently Enrolled in the Digital Marketing Course at Great Learning, and I Couldn't Be More Pleased
I recently enrolled in the digital marketing course at Great Learning, and I couldn't be more pleased with my experience! The curriculum is well-structured and covers a comprehensive range of topics, from SEO and content marketing to social media strategies and analytics. The instructors are knowledgeable and passionate, making complex concepts easy to understand. I highly recommend Great Learning to anyone looking to enhance their skills in digital marketing. It's an investment in your future that you won’t regret!
Reviewer Profile
Madhumitha S

5.0

★★★★ ★
Digital Marketing - Search Engine Optimization (SEO): Improving a Website's Visibility in Search Engine Results Pages (SERPs). Social Media Marketing. Content Marketing
I thoroughly enjoyed the digital marketing course! The content was engaging, informative, and well-structured. I particularly appreciated the hands-on exercises and real-world examples that helped me apply the concepts to practical situations. The instructors were knowledgeable and supportive, providing valuable guidance and feedback. I gained a solid understanding of various digital marketing strategies and tools, which I'm confident will be beneficial in my career. I would highly recommend this course to anyone interested in learning about digital marketing.
Reviewer Profile
Ayomide

5.0

★★★★ ★
Well Taught and Properly Put Together.
The lesson was great, as were the instructors. It was simplified and easy to understand.
Reviewer Profile
Roda Mae D. Ozaeta

5.0

★★★★ ★
Very Beginner-Friendly Lessons, and Real-Life Scenario Examples
I like, first and foremost, that this website/company gives free courses like this, which gives chances to the underprivileged to learn a skill/course like this 'Introduction to Digital Marketing,' and the lecture is very beginner-friendly. I also want to commend the instructor for using 'examples' to explain or expound the given definition. Hats off to the team. 🏆🏆🏆
Reviewer Profile
Abdur Rehman

5.0

★★★★ ★
Comprehensive and Insightful Digital Marketing Basics.
I appreciated the detailed explanations and practical examples provided throughout the course.
Reviewer Profile
Anointing Oluwatosin

5.0

★★★★ ★
To Be Honest, I Really Enjoyed It, It Really Gave Me the In-Depth Basics I Needed as a Beginner
I really loved the fact that the course and the instructor were easy to flow with. The instructor didn't rush the course; he took time to explain, which is really nice.

Earn a certificate of completion

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Get free course content

blue-tick

Learn at your own pace

blue-tick

Master in-demand skills & tools

blue-tick

Test your skills with quizzes

Introduction to Digital Marketing

3.0 Learning Hours . Beginner

Enrol free with email

Frequently Asked Questions

What is digital marketing and why is it important?

Digital marketing involves promoting products or services using digital channels such as search engines, websites, social media, email, and mobile apps. It's crucial because of the increasing reliance on digital platforms by consumers.
 

What is the difference between seo and sem?

While SEO focuses on improving organic search results, SEM (Search Engine Marketing) includes paid tactics like pay-per-click (PPC) advertising to increase website visibility on search engines.
 

Is the Introduction to Digital Marketing course a certification course?

This Introduction to Digital Marketing course offers a certificate of completion, not a professional certification.

What are the key components of a digital marketing strategy?

Key components include SEO, content marketing, social media marketing, PPC advertising, email marketing, and mobile marketing. Each plays a unique role in a comprehensive digital marketing plan.
 

What is the role of analytics in digital marketing?

Analytics help measure the effectiveness of digital marketing campaigns. They provide insights into customer behavior, campaign performance, and ROI, enabling marketers to make data-driven decisions.
 

What skills are needed to excel in digital marketing?

Essential skills include strategic thinking, proficiency in digital marketing tools, data analysis, content creation, SEO, and social media management. Being adaptable and staying current with digital trends is also key.
 

Is this digital marketing course completely free, or are there any hidden fees?

This course is 100% free with no hidden charges. You can access all the course content without any cost.
 

Will I receive a certificate upon completing this free course?

Yes, upon successful completion of the course, you will receive a certification or a completion certificate that you can add to your resume.
 

Is there a specific schedule, or can I learn at my own pace for this free course?

You can learn at your own pace. There is no set schedule, allowing you to study when it's convenient for you.
 

What are my next learning options after this Free Digital Marketing course?

The next learning options vary depending on what you want to learn next. You could consider learning more about specific Digital Marketing topics such as SEO, social media marketing, or email marketing. Alternatively, you could learn more about general business topics such as management, finance, or marketing strategy. Ideally, you should enroll in the advanced Digital Marketing courses that make you a Digital Marketing expert and help you excel in this domain. 

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