Facebook is a popular and widely used social media networking platform. It aims at bringing different sets of people together, sometimes with their interests. Anything that goes on this platform fetches a huge audience. 

Facebook ads use the Facebook platform to convey the brand value of an organization to the users. They are paid messages from business organizations designed in their tones to present them to the customer who needs them the most, then target them to the rest of the world. Advertisements design campaigns that have defined goals, called objectives. These objectives are met through campaigns and then presented to the targeted audience. 

Facebook ads are sent to the target users fitting their location, demographics, profile interests, etc. After designing the ad, a budget is set based on the brand, product, or service demand/value. It is bid for each click or thousand impressions that the ad will receive. These ads are posted on the sidebar on Facebook or in the newsfeed. 

Facebook ads are powerful. A company invested $300,774.82 for advertising on Facebook and earned $3.64million in revenue from it. Facebook ads work only when the business fits right. Facebook stands as a uni platform to get all kinds of resources, advertisements, and services.

• It is capable of elevating the market of the existing services online or even creating an entirely new experience. 

• It will help the marketers make money and grow the business when designed rightly. 

• Every event, workshop, or other class can be charged for admission. 

• It is the best way to expand the market across the globe beyond the local area. 

• It saves time to get discovered since Facebook is an open environment. You can create, host, and also collect the payment from wherever the business customers are. 

• It helps you connect with people with interests, and their personal data will help the organizations target the advertisements. 

Facebook is a vast social media networking platform. Anything that goes on the platform fetches a huge audience, and hence the advertisements. Designing the advertisements according to people’s interests, creating urgency, targeting the right audience, and other such techniques are the key to being on the top of advertising skills in marketing. The free Facebook Ads certificate course provided by Great Learning will help our learners understand how the platform comes in handy to market and bring value to the brand via advertisements. At the end of the course, you will be able to design well-structured advertisements in a precise and attractive way. You will be awarded a certificate after the successful completion of the course. You can also enroll in a free Facebook Ads Manager course to understand the concept better. Happy Learning!