LinkedIn is an American-based company that is an employment-based online service through mobile applications and websites. The service was launched on May 5, 2003. The primary goal of the company is to build a professional network, provide scope for career development, and also help job seekers update their CVs and hire companies to post jobs. LinkedIn is considered the top job portal. 

Campaign Manager: It is LinkedIn’s all-in-one channel for advertising. Users are given a provision to set up ad accounts, run campaigns, and control the budget. Having a LinkedIn account is a mandate for these things. Users can work on lead generation and brand awareness by selecting the objective through which the organizers can help the users streamline and customize campaign creation. Users will be able to build their audience, set a budget, and upload a creative ad after selecting the suitable objective. Users will have to set up the payment details and launch the campaign as their last step. 

LinkedIn provides many advantages over other platforms. They include:

• Creating Awareness and Increasing Reputation: LinkedIn is an ideal platform to be recognized in time. Research reveals that more than two professionals sign up on LinkedIn every second. Building a business will have an opportunity to network with an increasing number of professional contacts. Organizations and individuals representing them improve their visibility and credibility, both as individuals and hence the brand, by using different personal and group features in LinkedIn. Status update functionality is an underutilized feature of LinkedIn that is an essential visible feature on the homepage. 

• Influencer Marketing and Leadership. If one goes through the features thoroughly, it can be noticed that there are features in LinkedIn that will help the user to position themselves as leaders in a specific field. It is a fertile network for thought and practice leaders that are targeted to be efficient advisors. They provide high-quality content, improve their personal profiles, and participate in LinkedIn communities to answer questions. Reputation and influence follow leadership. Networking being the primary purpose of communication, it enables the users to recognize and engage other influencers. 

• Selling and Generating Lead: LinkedIn is the best choice to generate leads. It offers a very personal approach to recognize individual leads, engage them, and convert them into potential customers. The process to accomplish them includes listening, analyzing, participating, sharing, networking, and responding. Building connections with potential clients and marketing them via LinkedIn increases the chance to make sales.

• Questions posted contribute to 18% of the group-related posts giving marketers an opportunity to identify new leads; another 18% is achieved by sharing content and liking them. This gives the customers an insight into what attracts them. Users can demonstrate know-how by answering the questions on Linkedin. If those answers are the correct responses to the questions, it attracts potential customers and initiates contacts. 

• Social CRM: LinkedIn ideally allows the users to have a better visual of prospective customers and other connections. This is done by using connectors and social CRM. Most of the social CRM is integrated with Linkedin, and the users can also set up a basic integration of the contacts. The primary advantage is that users can see what the connections are doing in real-time. This serves as additional data to the users’ behavior and preferences. 

• Traffic Building: LinkedIn is a powerful link-building and traffic-driving platform. Like every other social networking environment, LinkedIn also has an option to share content in the users’ status updates, which can be seen on the homepage and LinkedIn Groups or communities that the users are members of. This works fine for business-based content and fetches a high audience. These continents generally get shared more often through LinkedIn than on any other social network. 

• Listening and Receiving Insights: LinkedIn is an ideal platform to listen, post questions, and receive insights. This is an essential process for all social media marketing. 

The free LinkedIn Marking course offered by Great Learning will take you through what LinkedIn is, what operations it performs, and what functionalities it provides. You will also understand the marketing techniques that you can use to gain an audience on LinkedIn. At the end of the course, you will be able to target a quality audience in a professional context, market to influencers, decision-makers, and executives to work upon new opportunities. LinkedIn Marketing is a type of Digital Marketing. You will receive a certificate after completing the course successfully. You can register on our website to learn Digital Marketing courses for free. Happy Learning!