Digital Marketing Courses

Digital marketing is the process of using digital technologies to promote or market products or services. It can be done through various digital channels such as search engines, websites, social media, email, and mobile apps with a key objective to reach out to potential and current customers, build customer relationships, and increase sales and revenue. The key components of digital marketing include Search Engine Optimization, Search Engine Marketing, Email Marketing, Affiliate Marketing, Content Marketing, Social Media Marketing, and more. 

Digital marketing is a data-driven process. Marketers use data to understand consumers' wants and needs and then use digital channels to reach them. There is a constant need to test and adjust the campaigns to improve results in Digital marketing.

A digital marketing course covers online marketing principles, including search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, and social media marketing. A digital marketing certificate course is a comprehensive and structured course that may include assignments, tests, and a final exam, and a qualified instructor usually teaches it. 

Marketing schools and universities typically offer online digital marketing courses that are self-paced, meaning you can complete them at your own pace. Not only this, but a digital marketing course with a certificate also includes case studies, assignments, and capstone projects that help students apply the taught concepts in real-world scenarios. This benefits them in their jobs and businesses. Earning a digital marketing course certificate also enables you to get a job or placement in the digital marketing industry.

The global digital advertising and marketing market, which was previously anticipated to be worth US$357.3 billion in 2020, is expected to increase at a CAGR of 14.9% from 2020 to 2027 and reach US$946.9 billion. The COVID-19 pandemic has compelled companies to minimize physical marketing activities, which has led to a significant increase in digital marketing activities. 

This is why you should pursue a digital marketing course:

• Increase in Worldwide Digital Population: Global internet users are growing at an annual rate of nearly 5%, leading to an increase in the Digital population across the world. 

• In-Demand Job: In 2021, LinkedIn lists Digital Marketing jobs among the top in-demand jobs based on Job listings. 

• Plenty of Job Opportunities: In 2022, according to LinkedIn, there were 860,000 job openings for Digital Marketers globally.

• Competitive Salaries: As per Glassdoor, An average salary package in the Digital Marketing domain is close to $100,000.

• Multiple Career Paths: You can master various fields of Digital Marketing like Content marketing, Search Engine Marketing, Search Engine Optimization, Email Marketing, Influencer Marketing, etc., and become a versatile professional demanded by all employers today.

If all these reasons are good enough to secure a digital marketing career, then take the first step by applying for a digital marketing course. Enrolling in a program can get you skilled in content creation, digital advertising, or social media strategy.

Digital marketing courses generally include all the relevant topics necessary to gain expertise in digital marketing. However, if you want to specialize in a particular area or topic, you can take courses focusing on the topic you are interested in.

For example, you can choose a course based on social media marketing if you want to learn it. Similarly, there are courses based explicitly on email marketing, search engine marketing, content marketing, and several other topics in digital marketing. 

Here are the different digital marketing courses to specialize in a particular area:

• SEO: Search Engine Optimization courses help you understand SEO's basics and how it works. There are courses for SEO like SEO strategies, SEO basics, and SEO for beginners that allow you to master SEO skills. 

• Content marketing: In Content marketing courses, the learner can understand user behaviour and how to use appropriate content to make the most of digital marketing campaigns. You can start learning content marketing with Content marketing basics courses and then move towards advanced digital marketing courses for better understanding. 

• Search Engine Marketing: Learn about paid ads, Google Ads, and Pay Per Click techniques in search engine marketing. These courses on SEM basics will help learners to understand the concept behind paid advertising.

• Affiliate Marketing: These courses will help you emerge as an affiliate marketer and form a base for you to understand the idea behind this advertising concept. Learn from the introductory affiliate marketing courses and then get practical knowledge from the strategic digital marketing courses to understand it in detail. 

• Marketing Analytics: Knowing how your content is assisting the business in generating sales and how consumers respond to it are key components of becoming an expert in digital marketing. By taking a marketing analytics course, you can better comprehend all the technical facets of marketing and learn how to track this information to enhance or create new ad campaigns.

• Video marketing: Video marketing is one of the most powerful marketing tools available to businesses and individuals. It allows you to connect with your audience on a personal level, engagingly tell your story, and build trust and credibility. Most people don’t know how to produce quality videos that achieve their marketing goals. Video Marketing courses will teach you everything you need to know about planning, shooting, and editing high-quality videos that get results.

• Social Media Marketing: Social Media Marketing course in digital marketing is one of the most popular courses among students. It helps students understand how social media marketing works and how it can improve businesses. The course covers all aspects of social media marketing, such as creating and managing social media accounts, creating content, and driving traffic to a website.

• Email marketing: Email marketing is a form of direct marketing that uses electronic mail to communicate commercial or fund-raising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. Email marketing is one of the most cost-effective marketing tools available. It is easy to manage, gives you complete control, and allows you to establish direct contact with your customers. Build customer loyalty and increase sales by email marketing with AWeber.

There are various types of digital marketing courses available to can choose from:

The Digital Marketing course syllabus should ideally include theoretical concepts and hands-on exercises based on those concepts. This helps learners become masters of digital marketing. Check out the topics included in a digital marketing course:

Core subjects/modules

Marketing fundamentals- An ideal module for learning about digital marketing. Students here learn basic marketing concepts and learn about crafting marketing strategies. 

Digital Marketing Framework- The module is designed to set the base of the students for learning the digital marketing framework.

Building Digital Footprint- The module will provide an overview of developing digital properties and using them for business. Learners will learn about various tools and their walkthroughs for an effective digital marketing strategy.

Performance marketing- The module is about paid marketing, its tools, and walkthroughs of tools. Social media marketing is a part of this module. 

Search Engine Optimization- The learners will be enlightened about Search Engine Optimization and its use for different purposes in digital marketing. 

Mobile marketing- In this module, the learners will understand mobile ecosystems and various marketing tools like WhatsApp, voice-based, SMS, and more. 

Content marketing- Learn the art of storytelling in this module and understand how content plays a significant role in the success of digital marketing efforts. 

Analytics- This is an important part of digital marketing to measure the results of what has been implemented in the digital marketing campaign. Learn various strategies based on analytics in this module.

Campaign management- The module will develop an understanding of planning and executing digital marketing campaigns and measuring them. 

Hands-on Sessions/projects

In every digital marketing program, a practical session or a capstone project is included to offer practical understanding to the learners. It might contain a case study, a real scenario, or an industry project. 

Once you make up your mind to join a digital marketing course, you might have questions about the qualifications, prerequisites, eligibility requirements, and numerous examinations one can take to get admission to a course in digital marketing. These questions have all been addressed in this section:

Eligibility criteria for a digital marketing course:

You only need a graduation certificate or degree from a recognized university for most online digital marketing courses. You need to check each program's eligibility criteria before enrolling. Please visit the specific program page for details. 

Prerequisites to join a digital marketing course:

Here is a prerequisite guide for learners who want to learn digital marketing:

• Minimum Education Requirements: A bachelor's degree is required to enroll in a Digital marketing course. 

• Entrance Exams:  In most cases, there are no entrance exams for starting a Digital marketing program. 

• Check the Course Details: You can check out details like Digital Marketing course online fees, faculty, class timings, course duration, course contents, and certificate. 

• Urge to learn: One should be interested in learning digital marketing to join a course.

• Keep Yourself Updated: Read about the latest trends, tools, and updates in the Digital Marketing industry to keep yourself updated and be a good Digital Marketing specialist. 
   

Digital Marketing course admissions 2023

You can take admission to these digital marketing courses in 2023. Here is the list:

Entrance Exams for Digital Marketing courses

For most online digital marketing courses, you don't need to appear for any entrance exam. However, it depends on which country you want to join a particular course. Universities in many countries take admissions after testing the English proficiency of the learners, and they also require learners to qualify for tests like IELTS and TOEFL.

It's better to check with the admission team whenever you want to go for any digital marketing course. Talk to the admissions cell. 

In the past few years, the digital marketing industry has been growing. The global digital advertising and marketing market was estimated at $350 billion in 2020 and is projected to reach $786.2 billion by 2026. This is mainly because of the increasing popularity of the internet and the growing number of people using it. 

In the United States, the digital marketing industry is expected to grow from $48.4 billion in 2019 to $160.4 billion by 2023, at a CAGR of 27.6% during the forecast period. This growth is attributed to businesses' increasing use of digital marketing techniques, the growing use of smartphones and other connected devices, and the increasing number of internet users.

In Europe, the digital marketing industry is expected to grow from €34.1 billion in 2019 to €114.4 billion by 2023, at a CAGR of 27.7% during the forecast period. This growth is attributed to businesses' increasing adoption of digital marketing techniques.

In Asia-Pacific (APAC), the digital marketing industry is expected to grow from $41.1 billion in 2019 to $135.8 billion by 2023, at a CAGR of 27.8% during the forecast period. 

In the Middle East and Africa (MEA), the digital marketing industry is expected to grow from $5.9 billion in 2019 to $19.6 billion by 2023 during the forecast period. 

With more people using the internet, there is a greater need for companies to market their products and services online. This has increased the number of digital marketing agencies set up. The internet has become an essential tool for companies worldwide and an indispensable part of their marketing strategy. Almost 63% of businesses have increased their digital marketing budgets recently. 

The compound annual growth rate of digital marketing from 2020-2026 is projected at 9%. Nowadays, 55% of marketing is digital. The total digital advertising spending in 2021 was $436 billion, versus offline advertising at $196 billion.

These trends show the growing demand for digital marketing in these years and how important it will be in the future.

Any student, job aspirant, working professional, or entrepreneur can enroll in a Digital marketing course. The below-mentioned candidates can learn digital marketing with the best digital marketing course offered by Great Learning:

• Graduates/Final-year Students
• Entrepreneurs/Business owners who wish to expand their business on the online
• platform.
• Marketing professionals who want to learn digital marketing skills.
• Working professionals who are willing to upgrade their knowledge about digital marketing and gain better prospects in the industry. 
• Bloggers and Vloggers who use SEO, social media, and WordPress to earn money.
• Freelancers, being self-employed, also need to update and upgrade themselves continuously.
   

 Here is a prerequisite guide for the learners who want to learn digital marketing online:

1.  Minimum Education Requirements: A bachelor's degree is required to get enrolled in a Digital marketing course. 
2.  Entrance Exams: No need to sit for an entrance examination before enrolling in the digital marketing program. 
3.  Check the Course Details: Check out the digital marketing course details like fees, faculty, class timings, course duration, course contents, and certifications. 
4. Complete a Fundamental Course in Digital Marketing (suggestion): It is suggested to complete an introductory course in Digital Marketing that takes you through digital marketing basics. 
5.  Keep Yourself Updated: Read about the latest trends, tools, and updates in the digital marketing industry to keep yourself updated and be a good digital marketing specialist. 
 
 

A digital marketer is essential for running online marketing campaigns to promote products and services. Mentioned below are the primary responsibilities of a digital marketer:

Build/Optimize Growth Strategies: A digital marketer is responsible for developing and implementing growth strategies to help a company or brand increase its online presence and reach its target audience. This includes creating and managing digital marketing campaigns, developing and managing social media accounts, and creating and managing content across all digital channels.

Managing Digital Marketing Campaigns: A digital marketer is responsible for managing all aspects of a digital marketing campaign, from planning and execution to analysis and reporting. This includes developing campaign goals, target audiences, and strategies, creating and managing budgets, and monitoring and evaluating campaign performance.

Creating and Managing Social Media Accounts: A digital marketer is responsible for developing and managing social media accounts for a company or brand. This includes creating and posting content, engaging with followers, and monitoring and analyzing social media metrics.

Content Strategy: Design a content strategy to ensure an increase in traffic and Google rankings. A digital marketer creates and manages content across all digital channels. This includes developing content strategies and creating and curating content.

Search Engine Optimization and Marketing: A digital marketer brings business by attracting the target audience through website optimization or paid social media presence. SEO and SEM are important skills to target more audiences for digital marketing campaigns. 

Marketing Analytics: A digital marketer should also transform raw data into insights and report the analytical findings to the management.

The Digital Marketing field offers several job roles for developing innovative Digital Marketing strategies. For every specific job role, the work sensibilities and pay scale differ. Let us look at the Digital Marketing salaries for different job roles:

Digital Marketing Manager 

Responsible for managing other online marketing functions. Here is the average pay of a DM manager 

SEO manager

Ensures the organic growth of the company's website through website optimization. Have a look at the average pay of an SEO manager:

Content Strategist 

Responsible for creating and strategizing content to promote the brand and develop an audience. The average pay of a content strategist is:

Social Media Manager 

Responds to queries and generate campaigns on social media. The average pay of a social media manager is:

The pay in the digital marketing domain varies as per the job role, region and experience level.

Implementing Digital Marketing in your marketing strategy has become the need of the hour. As more customers are moving online for making a purchase, the companies require more employees for the industry. To take advantage of the available job openings, one should get a digital marketing certification to start a career in the digital marketing industry. 
Let us have a look at the reasons to get a Digital Marketing Certification:
Improves Your CV
Digital marketing certification is an add-on, which adds value to your CV. It provides a great kickstart to your career and lands you up with many job opportunities. 
Flourish Your Career 
A Digital marketing certification provides a competitive edge to you in the industry. If you and the other person (with no certification) are applying for the same job, you get a definite advantage over the other person.
Increase in Earning Potential
The companies are willing to pay higher to the certified digital marketing professionals. 
Fills the Skill Gap 
Companies need skilled and certified professionals, and Digital marketing certification fills this skill gap.
Commitment to Professionalism 
A Digital marketing certification shows commitment and excellence towards the field. Therefore, to keep pace with the digital marketing industry's growth, consider adding a certification to the resume. Join the best online digital marketing courses to excel in your career. 

Great Learning’s digital marketing programs make you well equipped with all the below-mentioned skills:

• Data Analytics and Insights to implement and embellish digital marketing strategies constantly
• Social Media Marketing to focus on improving brand awareness and engagement on social media platforms
• Email marketing tools, tactics, and automation techniques 
• Content marketing techniques to lure in the target audience and build up a list of leads for the business
• Mobile Marketing skills to manage the dynamic mobile marketing space
• SEO and SEM skills, which are essential for any digital marketing campaign's success

Study digital marketing to gain above mentioned skills and get a good job, post the course completion.
 
 

Great Learning's Digital Marketing Course stands out amongst all because of the following features:

One of the World’s Most Comprehensive Digital Marketing Programs

Focus on all the Digital Marketing topics and tools like Facebook Ads, Google Ads, Analytics, Mobile marketing, and more. 

Hands-on Learning

Our Digital Marketing programs are supported by case studies, quizzes, and assignments, offering a hands-on experience to the learners. The learners are allowed to build a digital property that helps them showcase their knowledge and experience in the real world.

Live Personalized Mentorship 

Live personalized mentorship from industry experts to discuss doubts and case studies related to Digital Marketing topics. 

Dedicated Career Services

These programs allow learners to participate in offline and online hiring events, resume workshops, and skill assessment tests to become job-ready.

World-class Faculty 

Get taught by the faculties from world-class institutions and industry mentors from leading business organizations. 

Get Certified from  Top B-schools

The programs are provided by Great Learning in collaboration with Great Lakes Executive Learning, which consistently ranks among the top B-schools in India.

Yes. Great Learning has partnered with 2300+ Hiring Partners that would help you ace the Digital Marketing interviews. By getting networking and career assistance from Great Learning, you can excel in your digital marketing career. 

With GL Excelerate, students can access Job Boards, Career Prep sessions, Career fairs and more to get their dream job. Learners from more than 170 countries have grown in their careers through Great Learning. Some top recruiters with GL Excelerate are IBM, Accenture, KPMG, Myntra, RBS, talent view, and more. Talk to the program advisor about career services while joining the program. 

Choosing a digital marketing course can be tricky as there are a lot of different courses out there, and it can take a lot of work to know which one is right for you. 

Determine your goals: The best way to determine which course is right for you is to decide what your goals are—do you want to learn how to set up and run social media campaigns? Or do you want to learn how to create and optimize website content? Once you know your goals, you can start looking at different courses and comparing them to see which one will help you best achieve them.

Type of course: The course type is the most important factor to consider. There are many different types of digital marketing courses available, so you must make sure you choose one that's right for you. For example, if you want to learn how to use social media for marketing your business, you'll need to find a course that covers that topic.

Length and duration of the course: The length of the course is also an important factor. You'll want to make sure you choose a course that's long enough to give you the knowledge and skills you need but not so long that you get bored.

Digital Marketing Online Course Fee: The cost of the course is also an essential factor. You'll want to find a course that's affordable but not so cheap that it does not create any value for you.

Course location: The location of the course is a key factor. You'll want to find a course close to where you live so you can attend it in person. You can also attend digital marketing online training in that case. 

There are a lot of different digital marketing courses out there, but not all of them are created with the same features. When looking for a course, it's important to ensure that it's taught by experienced professionals who can give you the skills and knowledge you need to succeed.

Choosing the best digital marketing course online that covers the topics you're most interested in is also important. You can check out our digital marketing courses that cover most of the topics available with the latest tools and techniques. If you are still trying to figure it out, then contact us for any queries.

In India and abroad, you can study digital marketing through free digital marketing courses, blogs, videos, podcasts, and digital marketing certificate courses. 

Study Digital Marketing in India

In India, you can join any institute offering a digital marketing course in Delhi, Mumbai, Hyderabad, Bangalore, or other cities. 

Digital Marketing course in Bangalore

Digital Marketing is an evergreen field and a good career choice for students who wish to make a career in marketing.  You can find the best digital marketing courses in Bangalore because it's a hub for startups, and the demand for digital marketing professionals is high in Bangalore. Digital marketing courses in Bangalore provide students with a strong foundation in all areas of digital marketing, from online advertising, social media, and website design to content and search engine optimization.

Digital Marketing course in Mumbai

Several institutes offer Digital Marketing Courses in Mumbai. To choose the digital marketing course in Mumbai with placement, look for an institute that offers a combination of factors like the curriculum, placement partners, student reviews, accreditation, certificate, and more to choose the best digital marketing course in Mumbai.

Digital Marketing Certificate Courses in Mumbai are beneficial not only to students but also to working professionals. Working professionals can enhance their skills by taking up these courses. The courses offered by these institutes will help them understand the latest market trends and how to use them. This way, they will be able to update their knowledge and skills. You can choose the course that suits your requirements the best.

Digital marketing course in Pune

 It is worth doing a digital marketing course in Pune. The program will help you build a network of contacts in the industry that will improve your chances of building a successful career in digital marketing in Pune. There are top digital marketing courses in Pune that can help you in your career. However, it is advisable to research the institute and the program before enrolling.

Digital marketing course in Hyderabad

The demand for digital marketing in Hyderabad is increasing as more businesses recognise the importance of having an online presence. To stay ahead of the competition, businesses must utilize the latest digital marketing techniques and strategies. There are plenty of job opportunities for digital marketing in Hyderabad. Many companies are looking for digital marketing experts to help them with their online presence and marketing campaigns. Many digital marketing agencies in Hyderabad always seek talented individuals to join their teams. 

Digital marketing course in Gurgaon

Gurgaon is one of India's most populous and economically developed cities in India. As a result, there is a large number of potential customers and businesses in Gurgaon that can benefit from digital marketing techniques. The city also has a relatively high number of Internet users, which makes it an ideal place to target potential customers with digital marketing campaigns. There are a lot of online digital marketing courses in Gurgaon that you can consider taking and benefiting from. 

Digital marketing course in Delhi

Digital marketing has a broad scope in Delhi, as it is the capital of India. There are many multinational companies located in Delhi, and they always need good digital marketing agencies. So, if you start your digital marketing agency in Delhi, you will never face any problems getting clients. Therefore, joining a digital marketing course in Delhi is a good idea.

Study Digital Marketing Abroad

Learners can also enrol in an online digital marketing course that can be done from anywhere in the world. The demand for digital marketing is accelerating across the globe. It is one of the reasons why digital marketing courses are at boom these days. The cost of digital marketing courses abroad is higher, but the quality of education plus the return on investment you make is relatively higher. 

Some of the institutes might demand the tests like IELTS and TOEFL, while some of them might take their tests. It depends on course to course what admission requirements they have.

Digital marketing refers to online marketing, which takes place through electronic devices and the internet to help businesses connect and influence customers. The industry is expected to reach a size of US$640 billion by the year 2027. It shows that the scope of the Digital Marketing industry is extensive. It connects businesses with potential audiences through various electronic mediums, such as emails, social media platforms, search engines, mobile phones, etc. 

Among the many reasons why Digital Marketing can help you build a rewarding career, one of the most impactful is the constant evolution of Digital Marketing platforms and skills.

Here are a few reasons why pursuing a career in Digital Marketing could be the right step for you:

• Rise in Digital Population: The number of global internet users is growing at an annual rate of 4.8%, leading to an increase in the digital population in every corner of the world. 
• In-Demand Job Profile: As per LinkedIn, Digital Marketing training and job skills are in high demand across the globe. 
• A plethora of Job Openings: There are numerous job opportunities and career paths for a qualified Digital Marketing professional. According to LinkedIn, there are 860,000 job openings for a Digital Marketer around the world.
• Better Pay: A Digital Marketing Manager makes $100,000 annually on average, which is better than most job roles in other domains.
• Numerous Career Options: After completing a Digital Marketing certificate/ degree course, learners get to choose from various job roles and opportunities within the Digital Marketing domain. 

Many digital marketing tools are available to businesses, which are important because they can help businesses reach a larger audience and promote their products or services more effectively. Some of the most commonly used digital marketing tools that you will learn about in the digital marketing courses include: 

• Online advertising platforms such as Google AdWords and Facebook Ads

• Email marketing platforms such as MailChimp and Campaign Monitor

• Web analytics tools such as Google Analytics and Kissmetrics

• Social media management tools such as Hootsuite and Sprout Social 

Refer to the specific program page details for more information.

The best digital marketing course is the one that includes the following:

• Comprehensive curriculum

• Lectures from industry experts and top-notch faculty

• Provides career support

• Provides enough exposure to hands-on projects

• Access to personalized guidance from mentors

• Successful career transitions

• Offers degrees or certificates from highly renowned universities

Great Learning offers several Digital Marketing programs, either degree or certificate programs.  Different top-notch universities and institutions specially design these programs for learners to boost their careers in Digital Marketing.

A career in digital marketing is for anyone who is attracted to digital developments and has the urge to upskill and boost their career.  You can do a digital marketing course if you are: 

• A Student - Students from any education domain can do Digital Marketing courses to land a job or upskill themselves. 

• Professional - Digital marketing for business professionals is a way to climb the career ladder. By completing the Digital Marketing course, professionals can grow and get one step closer to promotion.

• Entrepreneurs / Business Owners - As the marketing sector upgrades the digital domain, business owners can benefit significantly from learning digital marketing to stimulate business growth.

Apart from the individuals mentioned above, anyone seeking a career transition in marketing can also take digital marketing courses. For example, IT professionals who want to move to marketing management roles can learn digital marketing. Not only will it upgrade their resume, but it will make them more attractive to potential employers.

These are some main objectives of digital marketing:
Lead Generation 
The lead pipeline is crucial for running a business. Digital marketing helps you obtain high-quality leads for the company through various processes like SEO, social media platforms, search engine marketing, email marketing, and more. 
Brand Awareness 
Digital marketing concepts, such as social media posts, contests, blogs, guest posts, influencer marketing & PPC advertising, are used to enhance brand awareness and generate leads.
Make Revenue 
Businesses use digital marketing to increase their revenue as it helps in generating potential leads.
Promotion of Products and Services 
Most companies are spending a substantial amount on Digital Marketing, as it is easier to reach customers through digital media nowadays. 
Customer Engagement 
Impeccable social media posts, captivating search engine advertisements, and personalized emails are all used to catch the customers' attention towards the brand. 
Improved User Experience 
Marketing professionals use digital marketing techniques to enhance the user experience on the website by optimizing content, using interactive images, placing Call-to-action buttons, etc.