Driving digital acceleration while enhancing near-term profitability is no easy task. During the session, we'll talk about the next wave of digital marketing strategies for attracting customers, enhancing the user experience, and driving growth. Mike Bruno, Head of Marketing, North America, at Great Learning, will participate in this interactive Fireside Chat session. He will talk about his research, experience, and opinions on what the future holds for digital marketing , how to create a data-centric marketing organization, demonstrate marketing ROI, use digital marketing to promote sustainable growth, and how to build a data-centric marketing organization and prove marketing ROI so that they also become affordable and accessible to small businesses.
Agenda for the session
- What's the next wave of digital marketing?
- How to build a data-driven marketing organization
- How the program can benefit your career and current position
- Question and answer session
About Speakers
Mike Bruno
Head of Marketing- North America, Great Learning
Mike Bruno leads marketing for the North American market for Great Learning. He has an MBA from the Fuqua School of Business at Duke University in Durham, North Carolina, US. His specialties and interests include: edtech, digital marketing, marketing funnel optimization, CRO, marketing analytics, SEM/SEO, ecommerce, email marketing, marketing automation, lead generation, web testing and optimization, CRM, social media marketing, marketing strategy, management, and building high-performing teams.
The Advanced Digital Marketing and Growth Strategies Program
The Advanced Digital Marketing and Growth Strategies Program from Wharton Online teaches all the best practices you need to drive growth for your organization. Designed by seasoned faculty from the Wharton School of the University of Pennsylvania, the program helps you succeed across all digital marketing stages, i.e., planning, creating, implementing, measuring, and optimizing digital engagement strategies.
