Customer-centric digital marketing is the key to driving growth in today's fast-paced business landscape. By leveraging the power of customer data and insights, marketers can create targeted and personalized experiences that resonate with their audience, increase engagement, and drive revenue growth.
In this session, Professor Peter Fader from The Wharton School of the University of Pennsylvania. will talk about the current climate of disruption , where companies are focusing on profitability rather than growth at all costs and what is the role of digital marketing in growing and acquiring new customers.
You'll learn how marketers can identify the most profitable customer segments they should go after via digital marketing and how are various successful companies/brands using sophisticated customer segmentation techniques to acquire the right customers , nurture them and maximize CLTV. We will also discuss best practices for measuring and optimizing marketing performance over the long term, including how to track key performance indicators (KPIs) and use data-driven insights to inform your marketing strategy.
Whether you're a marketing professional looking to take your skills to the next level or a business owner looking to drive growth through digital marketing, this session will provide you with the knowledge and tools you need to succeed. Join us for an engaging and informative discussion on customer-centric digital marketing for growth.
Agenda for the session
- Role of digital marketing in the climate of disruption
- How growth and profitability can go hand in hand
- Identifying most profitable customer segments
- Using customer segmentation to acquire and retain the right customers
About Speakers
Peter Fader, PhD
Frances and Pei-Yuan Chia Professor; Professor of Marketing, The Wharton School
Peter S. Fader is the Frances and Pei-Yuan Chia Professor of Marketing at the Wharton School of the University of Pennsylvania. His expertise centers around analyzing behavioral data to understand and forecast customer purchasing activities. He consults with global firms to devise successful marketing strategies across various industries, like telecommunications, financial services, gaming/entertainment, retailing, and pharmaceuticals.
The Advanced Digital Marketing and Growth Strategies Program
The Advanced Digital Marketing and Growth Strategies Program from Wharton Online teaches all the best practices you need to drive growth for your organization. Designed by seasoned faculty from the Wharton School of the University of Pennsylvania, the program helps you succeed across all digital marketing stages, i.e., planning, creating, implementing, measuring, and optimizing digital engagement strategies.
