Free Digital Marketing Course with Certificate

Search Engine Optimization and Search Engine Marketing are the two essential types of Digital Marketing. In this module, understand how to rank your website/ content through SEO and SEM on the Search Engine Result Pages.

Social Media Marketing is all about using different social media platforms like Instagram, Facebook, Twitter, etc., to reach your target audience. Understand how social media can be a powerful medium to expand your reach and increase your engagement with the business.

Learn about automated marketing, software, and tools that automate the basic marketing operations to reduce cost, increase efficiency and improve the results of marketing efforts. The module will further discuss Affiliate Marketing, where the affiliates promote the company’s offerings and earn a commission on each sale of the products or services made through their link. The processes are explained through examples in the module. 

This module will take you deeper into Pay Per Click Advertising, a part of Search Engine Marketing. Become familiar with the situations where you can use PPC. The module will also teach you about brand building through Public Relations Marketing. The concepts are clearly explained in the module with the help of examples. 

This module is entirely based on the demo given on Content Marketing, YouTube Marketing, and SEO techniques. The instructor has beautifully explained how Digital Marketing works in different situations. The course summary has been given to revise what you have learned in this free digital marketing course.