IPL Digital Marketing
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About this course
In this Digitally dominated world, the power of the customer to influence the brand's value and image has exponentially grown. To address this decentralization, companies across the globe have given huge emphasis to increasing their customer engagement through digital platforms. This course aims at developing a basic understanding of digital marketing, new consumer journey, brand, and digital marketing funnel. The concepts discussed in the course are viewed from the marketers' perspective.
Course Outline
Social Media Marketing is all about using different social media platforms like Instagram, Facebook, Twitter, etc., to reach your target audience. Understand how social media can be a powerful medium to expand your reach and increase your engagement with the business.
In this module, you will understand the definition of digital marketing, how it has evolved, and why it is essential in this digital era.
Hive is a data warehouse used to support interaction between the user and HDFS. This course will give you a demonstration using sample problem statements for your better understanding.
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64% of learners found all the desired skills & tools
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