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SEO is the method of improvising the quality of the website to increase its traffic for search engines. It usually aims at unpaid websites or web pages rather than direct or paid traffic. The “SEO” free course offered by Great Learning will help its subscribers learn SEO from its very basics. Subscribers will also gain a certificate after the completion of the course.
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SEO, abbreviated as Search Engine Optimization, is the method of improvising the quality and quantity of the websites or web pages to gain good traffic from search engines. Unpaid websites and web pages are mostly targeted than the paid or directed websites and web pages.
In marketing, SEO plays an important role in getting the pages ranked higher on the search engines like Google. People discover content they intend online usually. Search engine optimization is the way to optimize a piece of content or a website to increase the traffic and to be ranked higher. This way, people find your website or content piece on the top of the searches.
Search engine optimization is the method of unpaid advertising, and it happens organically by increasing the quality of the content. For example, someone types “Risotto Alla Milanese” on the Google search engine space. He/she is probably looking for the recipe, ingredients, and instructions of the Italian dish. It's important to rank on the first page for “Risotto Alla Milanese” for someone to look at the recipe. It is difficult but important.
The first search engine majority of people would be Google, like more than 75%. The majority of the searches happen here. SEO is broadly classified into on-page SEO and off-page SEO.
On-page SEO builds the content to improve the ranking of the website or the content. This is usually attained through means like incorporating keywords into the web pages and content, writing high-quality content, metatags, and titles that are done keyword-rich and are well-written.
Off-page SEO is about optimization. It happens off the website, like in earning backlinks. It engages in building relationships and building content that people want to share. It takes a lot of effort, but it is an integral part of SEO success.
SEO uses two different techniques to achieve its goal: black hat SEO and white hat SEO.
Black hat SEO aims at achieving quick gains. Sneaky tactics like keyword stuffing and link scraping are used to implement black hat SEO. These are done to rank quickly. This works for a short-term to gain traffic on the website, but Google will recognize this and penalize the website. It may even blacklist the website.
White hat SEO builds a sustainable online business. This is the way to attract a human audience. This method employs providing the best content possible. It makes sure to provide easy access and plays by the rules of the search engine.
The SEO market basically focuses on the content. It requires a lot of action and time. The reader is satisfied when they find what they need. So content becomes important. Elements of good content include:
The best content can be created by:
Keyword research and selection play an important role in creating the content. Keywords determine how to build links, tactics to implement them. Keyword research is mainly done to increase the search number and to create relevant content. Choose the most apt keyword is done through continuous research and selection:
The SEO course offered by Great Learning focuses on helping the subscribers with creating the best possible content. The course will teach you the basics and takes you through different strategies used to create high-quality content. You can build a website or websites with content that is ranking on the top of the search list after the completion of the course. The course is designed keeping in mind both the students and the working professionals. To learn in your free time, you can also enroll in a free SEO course. You will also gain a certificate after the completion of the course.
SEO stands for Search Engine Optimization. It is the process of improving the quality of the content to increase the traffic of the website or the piece of content. SEO is done by keyword optimization, content optimization, increasing the quality of content, maintaining the freshness in the content, and other such means.
SEO deals with giving users the best experience. It is learned by experience. You create a piece of content and analyze where it stands in web search results. Then you optimize your content according to the standards. It takes anywhere between a month to three to understand the basics of SEO and work with it. However, the advanced concept is still learned by experience. It will take a rough 6 to 18 months to be an SEO expert.
It is possible to learn SEO all by yourself. You need to practice and experience the techniques, understand where you stand, where your competitors are, what the users are looking for, and how you can do better to rank higher. It will take time until you become an expert in the field. A free SEO course will help you learn optimization techniques in a faster and easier way.
SEO is the process of optimizing your website or content to gain search traffic. It teaches you how to satisfy users. Without proper keywords, bad writing practices, your website will be penalized and will be blacklisted by Google. It is very important to learn and understand SEO strategies and techniques to be at the top of the searches.
To be an expert in SEO, one must possess a certain skill set. They include:
To be an SEO specialist, one must be certified in SEO. You must be well aware of subjects like SEO strategies, crawl, and index. Quality content writing skills must be developed, and you have to be quick in understanding the demands. Be flexible in accepting changes and developing a research mind to be an expert in SEO.
Although they deal with different verticals, SEO and digital marketing go hand in hand. Both of them have their own importance in this digital era. Both of them give you a good career when you possess good skills. Learning any of them according to your interest or both of them will do good.
Yes, you will get a certificate of completion for SEO courses after completing all the modules and cracking the assessment. The assessment tests your knowledge of the subject and badges your skills.
It is the entirely free courses list from Great Learning Academy. Anyone interested in learning the basics of SEO can get started with these courses.
Once you enroll in the SEO courses, you have lifetime access to it. So, you can log in anytime and learn it for free online.
Yes, you can enroll in as many courses as you want from Great Learning Academy. There is no limit to the number of courses you can enroll in at once, but since the courses offered by Great Learning Academy are free, we suggest you learn one by one to get the best out of the subject.
Great Learning Academy provides these SEO courses for free online. The courses are self-paced and help you understand various topics that fall under the subject with solved problems and demonstrated examples. The courses are carefully designed, keeping in mind to cater to both beginners and professionals, and are delivered by subject experts. Great Learning is a global ed-tech platform dedicated to developing competent professionals. Great Learning Academy is an initiative by Great Learning that offers in-demand free online courses to help people advance in their jobs. More than 5 million learners from 140 countries have benefited from Great Learning Academy's free online courses with certificates. It is a one-stop place for all of a learner's goals.
Enrolling in any of the Great Learning Academy’s courses is just a one-step process. Sign-up for the courses, you are interested in learning through your E-mail ID and start learning them for free online.
Yes, once you enroll in the courses, you will have lifetime access, where you can log in and learn whenever you want to.