Digital Marketing Strategy

Learn All About Digital Marketing Strategy In This Free Course. Learn Principles, Analysis, Segmentation , Targeting In Digital Marketing. Get Access To 1000+ free courses with certificates. Start For Free Now!

4.45
average rating

Ratings

Beginner

Level

0.75 Hrs

Learning hours

52K+
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Learners

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Digital Marketing Strategy

0.75 Learning Hours . Beginner

Skills you’ll Learn

About this course

In this Digital Marketing Strategy Course, we will be dealing with 4 step framework for building an effective digital marketing strategy. We will be starting the course with the basics of digital marketing and further discussing the principles as well. After which we will begin with the 4 step framework after which you have a clear idea of how to build an effective digital marketing strategy.

As an Ed-Tech company, we aim at empowering our learners with everything they need to transform their careers and be the global best fits. Great Learning holds out various Post-Graduate Programs in the Digital Marketing domain. Register on the Strategic Digital Marketing course and learn advanced concepts in Digital Marketing to earn a degree online from a renowned university. Join us today to learn with millions of aspirants across the globe.

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Course Outline

Digital Marketing Funnel
What is Digital Marketing Strategy?
Digital marketing strategy vs Digital marketing campaign
5 Ds of Digital marketing
Basic principles of Digital Marketing - Principle 1
Basic principles of Digital Marketing - Principle 2
Basic principles of Digital Marketing - Principle 3
4 Step Framework For Building An Effective Digital Marketing Strategy
Analysis
Objectives
Segmentation
buyer personas

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What our learners say about the course

Find out how our platform helped our learners to upskill in their career.

4.45
Course Rating
68%
21%
6%
2%
3%

Ratings & Reviews of this Course

Reviewer Profile

5.0

Maximizing Learning: My Transformative Experience with Online Education
Enrolling in an online course was a transformative experience, broadening my understanding and fitting seamlessly with my schedule. Interactive forums and live webinars created a strong sense of community, while the ability to revisit materials at my own pace deepened my comprehension. Diverse perspectives from classmates enriched my learning, offering new insights. Overall, the course expanded my knowledge and enhanced my self-discipline and time management skills, making it an invaluable educational journey.
Reviewer Profile

5.0

Comprehensive Digital Marketing Analysis and Strategy Course
This course offers in-depth insights into digital marketing strategies and analysis, covering PESTLE, SWOT, and more.
Reviewer Profile

5.0

Best, Excellent and a Perfect and Easy Course Provided
The whole course is excellent, and I liked most of the things about the course, like its objective and material.
Reviewer Profile

5.0

The Instructor Used In-Depth Explanations and Examples Which I Loved and Very Much Appreciated
The instructor used in-depth explanations and examples which I loved and very much appreciated. He was also fluent and easily understood. The three quiz attempts were nice.
Reviewer Profile

5.0

Fun, Exciting and Interesting Course
The digital marketing course provided a comprehensive overview of essential strategies, from SEO to social media marketing, delivered through engaging content and practical assignments. Instructors were knowledgeable and responsive, fostering an interactive learning environment. Overall, it equipped me with valuable skills and insights to effectively navigate the digital marketing landscape.
Reviewer Profile

5.0

Detailed Feedback on Digital Marketing Lesson: Key Takeaways on Audience Segmentation, Content Strategy, SEO Optimization, Social Media Engagement
This digital marketing lesson provided valuable insights into audience targeting, effective strategies, and social media optimization. We explored key performance metrics to track campaign success and learned techniques to enhance online visibility. By mastering these tools, businesses can drive growth, build stronger connections with their audience, and stay competitive in the ever-evolving digital landscape.
Reviewer Profile

5.0

Gained Valuable Insights into Digital Marketing Strategies
Learned to create effective digital marketing strategies and leverage data for better decision-making.
Reviewer Profile

5.0

Through This Course, I Learned About the Importance of Market Segmentation, Proper Audience Targeting, and Message Personalization to Increase User Engagement
Through this course, I also learned about the importance of market segmentation, proper audience targeting, and message personalization to increase user engagement. This learning experience provided me with a solid foundation to develop a more effective marketing strategy, as well as an increased understanding of how digital technology can be utilized to achieve business goals.
Reviewer Profile

5.0

Digital Marketing Strategy and Management
Learning Digital Marketing Strategy offers several benefits, especially in today's technology-driven world. Like 1. High Demand for Skills 2. Cost-Effective Marketing 3. Global Reach 4. Data-Driven Decisions 5. Personal Branding.
Reviewer Profile

5.0

It Gave Me Very Extensive Insights into the World of Digital Marketing
There is so much that I learned from the instructor. Full marks to you for having covered the course very extensively.

Course with completion certificate

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Stand out to recruiters

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Share on professional channels

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Globally recognized

Digital Marketing Strategy

0.75 Learning Hours . Beginner

Frequently Asked Questions

What is Digital Marketing Strategy?

A Digital Marketing Strategy implies a plan of action that a business takes to increase its visibility and engagement with its target market online. In other words, it involves an assessment of specific goals that are attainable through online channels.     

 

How to create a Digital Marketing Strategy?

You can follow the given hints to develop a better Digital Marketing Strategy:

  • Explore the landscape and analyze your performance and results.
  • Evaluate and understand your competitors. You have various social platforms like Facebook Audience Insights, Google Trends, and more, through which you can search and understand multiple trends over time.
  • Map out your strategy
  • Define your target audience
  • Build your content strategy
  • Choose your channels and tactics.
  • Set key performance indicators and benchmarks
  • Execute with best practices
  • Analyze and adjust according to different Digital Marketing Strategies.

What is Digital Marketing Strategy course?

Digital Marketing Strategy is a broad idea that includes various channels like Search Engine Marketing, Search Engine Optimization, Email Marketing, Inbound Marketing, Content Marketing, and Web Analytics. You can learn multiple critical Digital Marketing concepts through the free Digital Marketing Strategy course Great Learning offers. You can also look into the free SEO beginners course for more information.

How can I start Digital Marketing?

To become a successful Digital Marketer, understand the Digital Marketing basics thoroughly. Become an SEO expert with the help of free SEO for beginners course. You can ace Digital Marketing strategies with the help of a Free Digital Marketing Course Great Learning offers. 

 

 

Will I get a certificate after completing this Digital Marketing Strategy free course?

Yes, you will get a certificate of completion for Digital Marketing Strategy after completing all the modules and cracking the assessment. The assessment tests your knowledge of the subject and badges your skills.

How much does this Digital Marketing Strategy course cost?

It is an entirely free course from Great Learning Academy. Anyone interested in learning the basics of Digital Marketing Strategy can get started with this course.

Is there any limit on how many times I can take this free course?

Once you enroll in the Digital Marketing Strategy course, you have lifetime access to it. So, you can log in anytime and learn it for free online.

Can I sign up for multiple courses from Great Learning Academy at the same time?

Yes, you can enroll in as many courses as you want from Great Learning Academy. There is no limit to the number of courses you can enroll in at once, but since the courses offered by Great Learning Academy are free, we suggest you learn one by one to get the best out of the subject.

Why choose Great Learning Academy for this free Digital Marketing Strategy course?

Great Learning Academy provides this Digital Marketing Strategy course for free online. The course is self-paced and helps you understand various topics that fall under the subject with solved problems and demonstrated examples. The course is carefully designed, keeping in mind to cater to both beginners and professionals, and is delivered by subject experts. Great Learning is a global ed-tech platform dedicated to developing competent professionals. Great Learning Academy is an initiative by Great Learning that offers in-demand free online courses to help people advance in their jobs. More than 5 million learners from 140 countries have benefited from Great Learning Academy's free online courses with certificates. It is a one-stop place for all of a learner's goals.

What are the steps to enroll in this Digital Marketing Strategy course?

Enrolling in any of the Great Learning Academy’s courses is just one step process. Sign-up for the course, you are interested in learning through your E-mail ID and start learning them for free online.

Will I have lifetime access to this free Digital Marketing Strategy course?

Yes, once you enroll in the course, you will have lifetime access, where you can log in and learn whenever you want to. 

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