Program Delivered by:
Why Choose This Program?
Learn from Wharton Faculty
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Learn via world-class content and live sessions from faculty at the Wharton School
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Benefit from learning effective strategies to manage and acquire customers with thought leadership in customer-centric marketing strategies
Suitable for Working Professionals
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Engage in discussions with industry mentors to clarify concepts and resolve doubts
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Personalized feedback on industry-based assignments
Practical, Hands-On Learning
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Learn through case studies and interactive simulations designed by Wharton Interactive
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Learn from highly accomplished peers, participate in discussions, engage in community problem solving, and build your network
Learn from Wharton Business School Faculty and Industry Experts
Practice with Hands-On Projects
Certificate of completion from Wharton Online
Benefit from learning effective strategies to manage and acquire customers with thought leadership in customer-centric marketing strategies
Who Is the Program For?
Any professional who is directly or indirectly working to deliver customers a stellar experience through their offerings will find immense value, such as:
How Will This Program Benefit You?
Understand how to create successful marketing strategies through enhanced (and/or more efficient) customer acquisition, retention, and development
Learn marketing segmentation: distinguish the profitable customers from the less profitable ones
Identify profitable strategies using customer lifetime value and other marketing strategies
Build competitive advantage for your business
Learn how to allocate resources towards various marketing strategies such as customer acquisition, retention, and development
Choose metrics to gauge and guide ongoing customer-centric efforts to strengthen your marketing strategy
Certificate of Completion from Wharton Online
ABOUT THE WHARTON SCHOOL
Founded in 1881 as the first collegiate business school, the Wharton School of the University of Pennsylvania is recognized globally for intellectual leadership and ongoing innovation across every major discipline of business education. With a broad global community and one of the most published business school faculties, Wharton creates economic and social value around the world. The School has 5,000 undergraduate, MBA, executive MBA, and doctoral students; more than 13,000 participants in executive education programs annually; and a powerful alumni network of 100,000 graduates.