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Post Graduate Program in Generative AI for Business Applications

Post Graduate Program in Generative AI for Business Applications

Master cutting-edge Generative AI skills and unlock business growth

Application closes 31st Mar 2025

overview icon

Program Outcomes

Learn to leverage Generative AI for business applications

Become a GenAI expert at your organization

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    Understand AI and Generative AI from business and technical perspectives.

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    Build a strong foundation in Generative AI and master key tools and technologies.

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    Develop skills to create efficient, scalable Generative AI solutions.

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    Analyze transformer architectures and LLMs for business use.

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    Design AI workflows using RAG and agentic AI for data insights and efficiency.

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    Assess risks and implement mitigation strategies in Generative AI.

Earn a Certificate of Completion from UT Austin

  • U.S. News & World Report, 2024

    #7 Public University in the U.S.

    U.S. News & World Report, 2024

  • ranking 4

    #4 in MS - Business Analytics

    QS World University rankings, 2023

  • ranking 6

    #6 in Executive Education - Custom Programs

    Financial Times, 2022

  • us news

    #7 Business Analytics (In USA)

    U.S. News & World Report, 2022

KEY PROGRAM HIGHLIGHTS

Why choose the Post Graduate Program in Generative AI for Business Applications

  • List icon

    Learn from a world-class university

    Earn a Certificate of Completion from UT Austin.

  • List icon

    Industry-relevant curriculum

    Gain expertise in Generative AI tools and techniques like Prompt Engineering, Python, Prompt workflows, LLMOps, and more to solve business problems.

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    Personalized assistance to accelerate learning

    Get expert support, personalized feedback, and career guidance. Build a strong portfolio and fast-track your growth with dedicated assistance.

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    3 Hands-on projects and 20+ case studies

    Work on projects across, banking, financial services, insurance, healthcare, aviation, IT, and more. Gain practical skills with projects and case studies.

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    Get expert mentorship

    Interact with mentors who are experts in AI and get guidance to complete and showcase your projects.

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    Get academic and program support

    Get 1:1 assistance from a Program Manager and guidance from industry mentors, project discussion forums, peer groups, and more.

Skills you will learn

Python

Generative AI

Prompt Workflows

GenAI for Data Analysis

NumPy

Pandas

GenAI for ML

AI Ethics

Problem solving with GenAI

Portfolio Building

Python

Generative AI

Prompt Workflows

GenAI for Data Analysis

NumPy

Pandas

GenAI for ML

AI Ethics

Problem solving with GenAI

Portfolio Building

Get the skills to excel in senior AI/ML roles

  • $136.7 Billion

    Global GenAI market size by 2030

  • 41.53%

    Annual growth of GenAI market worldwide

  • $179,000 per year

    Avg. salary of a GenAI Engineer

  • 97 Million

    new jobs by 2025

Careers in AI & ML

Grow in your current job role or transition to an exciting new one with GenAI skills such as

  • AI Engineer

  • Gen AI solution architect

  • Tech Lead - GenAI

  • AI Consultant

  • Machine Learning Engineer

  • Gen AI Engineer

  • Deep Learning Engineer

  • Prompt Engineer

  • Overview
  • Why GL
  • Learning Journey
  • Curriculum
  • Projects
  • Tools
  • Certificate
  • Faculty
  • Mentors
  • Career support
  • Fees
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This program is ideal for

Professionals aspiring to learn GenAI and lead initiatives in their current roles and organizations.

  • Working Professionals

    Professionals looking to develop practical, industry-ready Generative AI skills.

  • Business & Tech Leaders

    Business and tech experts seeking a strong foundational understanding of Generative AI.

  • AI Enthusiasts

    Aspiring AI practitioners aiming to build technical expertise in Generative AI.

  • Decision-Makers & Innovators

    Decision-makers and innovators driving Generative AI adoption in the workplace.

Upskill with one of the best GenAI programs

  • Texas McComb Program

    Other Courses

  • Certificate

    hands upPost Graduate Certificate from UT Austin

    hands downNo university certificate

  • Gen AI modules

    hands upDeep dive into widely-used tools

    hands downLimited coverage

  • Live mentored learning

    hands upLive interactive online classes with industry professionals

    hands downLimited to no live classes

  • Career support

    hands upPersonalized Assistance and Career Services

    hands downNo career support

  • Hands-on projects

    hands up3 Hands-on projects & 20+ case studies

    hands downFewer projects

  • Program support

    hands upDedicated support to help you complete your program

    hands downLimited support

Experience a unique learning journey

Experience a pedagogy designed to ensure career growth and transformation

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    Learn with self-paced videos

    Learn critical concepts from video lectures by faculty & AI experts

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    Engage with your mentors

    Clarify your doubts and gain practical skills during the weekend mentorship sessions

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    Work on hands-on projects

    Work on projects to apply the concepts & tools learnt in the module 

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    Get personalized assistance

    Our dedicated program managers will support you whenever you need

CURRICULUM

The curriculum, designed by the faculty of UT Austin, Great Learning, and leading industry practitioners, is taught by best-in-class professors and practicing industry experts. The program's objective is to familiarize learners with the foundational concepts of Generative AI, equipping them with the skills needed to establish or transition into a career in AI and Generative AI. With a strong focus on business applications, the program delves into how Generative AI can drive innovation across industries.

COURSE 00 : PRE-WORK

This course will introduce you to the world of Data and AI, provide an overview of how problems are solved in the industry using data and AI, and give you a fundamental understanding of the tools and programming basics needed to build a strong foundation for building Generative AI applications.

  • Introduction to the World of Data and AI
  • Python - Variables and Datatypes
  • Python - Data Structures
  • Python - Conditional Statements
  • Python - Looping Statements
  • Python - Functions

COURSE 01 : GENERATIVE AI FOUNDATIONS (6 WEEKS)

This course will provide an overview of the key domains and sub-domains associated with the AI and Generative AI landscape, outline how AI learns from data and detects patterns in it, summarize the working mechanisms of neural networks and transformers, and utilize embedding techniques and semantic search to enhance natural language processing (NLP) tasks for business applications.

WEEK 1: GENERATIVE AI LANDSCAPE

Generative AI is a subset of AI that uses Machine Learning models to learn the underlying patterns and structures in large volumes of training data. It then uses that understanding to create new data, such as images, text, videos, and more. This module provides a comprehensive overview of Generative AI models, how they evolved, and how to apply them e‰ectively to various business challenges.

(History of Generative AI, Generative AI vs Discriminative AI, Interacting with Generative AI, Overview of Hallucination, Business Applications of Generative AI, Overview of Pandas, Pandas Dataframes, Visual Analysis of Data)

WEEK 2: AI FOUNDATIONS - MACHINE LEARNING

Machine Learning (ML), a subset of Artificial Intelligence (AI), focuses on developing algorithms capable of learning patterns in data and making predictions without being explicitly programmed to do so. This module introduces participants to the notion of learning from data, what ML is and its types, and how to train and evaluate ML models for business applications.

(The Notion of Learning from Data, Introduction to ML, Types of ML Problem and Solution Space for ML, Exploratory Data Analysis, Training ML Models, Evaluating ML models)

WEEK 3: AI FOUNDATIONS - DEEP LEARNING

Deep Learning (DL) is a branch of Machine Learning that leverages artificial neural networks (ANN) inspired by biological neurons and utilizes a collection of artificial neurons stacked and connected in layers to model complex data. This module dives deeper into the underlying functionality of neural networks and how to use common, open-source DL libraries Keras and Tensorflow to build neural networks to solve business problems.

(Overview of Neural Networks, Neural Network Architecture, Activation Functions, Gradient Descent, Traning a Neural Network, Backpropagation)

WEEK 4: EMBEDDINGS TO TRANSFORMERS

Embeddings allow us to numerically represent complex textual data. Transformers are neural network architectures that develop a context-aware understanding of data and have revolutionized the field of AI. This module provides a comprehensive overview of the role of embeddings in capturing meaning from text data, understanding the role of self-attention in the encoder component of transformers, and applying sentence transformers to enhance business applications.

(The Need for Embeddings, Introduction to Transformers, Encoder Component of a Transformer, Attention and Self-Attention, Sentence Embeddings with Sentence Transformers, Semantic Search Applications)

WEEK 5: LEARNING BREAK

PROJECT 1: STOCK NEWS SENTIMENT ANALYSIS

Industry - Finance

Summary - Analyze the data comprising stock news and prices and develop an AI-driven sentiment analysis system that will process and analyze news articles to gauge market sentiment to help financial analysts optimize investment strategies and improve client outcomes.

Tools & Concepts - Google Colab, Hugging Face, Transformers, Sentence Transformers

COURSE 02 : BUSINESS APPLICATIONS WITH LLMs (4 WEEKS)

This course will help you understand how transformers can be used for text generation, the workings of Large Language Models (LLMs), apply elective prompt engineering strategies to optimize LLM outputs for solving business problems, and explore how retrieval augmented generation (RAG) integrates information retrieval to improve the accuracy and relevance of responses from an LLM.

WEEK 1: TRANSFORMERS FOR TEXT GENERATION

Decoder-only Transformers autoregressively generate text by predicting one word at a time based on previous words. This module will provide learners with a comprehensive view of the decoder component in transformers, the role of masking, cross-attention, and autoregressive generation, an understanding of how decoder-only transformer models process and generate text, and applying transformers to real-world business use cases.

(The Decoder Component of a Transformer, Masking, Cross Attention, Autoregressive Nature of the Decoder, Text Generation Applications)

WEEK 2: LARGE LANGUAGE MODELS AND PROMPT ENGINEERING

Large Language Models (LLMs) are ML models that are pre-trained on large corpora of data and possess the ability to generate coherent and contextually relevant content. Prompt engineering is a process of iteratively deriving a specific set of instructions to help an LLM accomplish a specific task. This module introduces LLMs, explains their working, and covers practices to devise prompts to solve problems using LLMs effectively.

(Introduction to LLMs, Working of LLMs, Applications of LLMs, Introduction to Prompt Engineering, Strategies for Devising Prompts)

WEEK 3: RETRIEVAL AUGMENTED GENERATION

Retrieval augmented generation (RAG) combines the power of encoder and generative models to produce more informative and accurate outputs from an external knowledge source. This module will provide a thorough coverage of the importance of external knowledge sources in enhancing an LLM’s accuracy and contextual awareness, using vector databases to store and efficiently retrieve information from data, and evaluating the quality and relevance of the LLM-generated text.

(External Knowledge Sources, Data Chunking, Vector Databases, Retrieval-Augmented Generation (RAG), Evaluating RAG Systems)

PROJECT 2: MEDICAL ASSISTANT

Industry - Healthcare

Summary - Utilize sentence embeddings, vector databases, and Retrieval-Augmented Generation (RAG) to enhance information retrieval for a medical chatbot and provide accurate and context-aware responses., ensuring reliable and relevant medical guidance.

Tools & Concepts - Generative AI, Large Language Models, Prompt Engineering, Hugging Face, Retrieval Augmented Generation, Vector Databases.

COURSE 03: RESPONSIBLE GENERATIVE AI SOLUTIONS (4 WEEKS)

This course will help you build agentic AI workflows to automate and enhance decision-making processes, gain insight into the purpose and process of fine-tuning pre-trained models to improve performance on specific business tasks, and identify and mitigate biases and risks in Generative AI solutions.

WEEK 1: FINE-TUNING LLMs

Fine-tuning LLMs refers to the process of training a pre-trained large language model on domain-specific data to adapt it for specialized tasks, thereby improving its performance while retaining general language understanding. This module provides a comprehensive overview of the need for fine-tuning in adapting Large Language Models (LLMs) to specific business use cases, analyzing Parameter-Efficient Fine-Tuning (PEFT) techniques for optimizing model performance, and implementing QLoRA-based fine-tuning strategies to enhance LLM efficiency while minimizing computational costs.

(The Need for Fine-Tuning, Parameter-Efficient Fine-Tuning (PEFT), PEFT Techniques (Prefix Tuning, Prompt Tuning, QLoRA), QLoRA application and Implementation)

WEEK 2: AGENTIC AI WORKFLOWS

Agentic AI workflows involve methodologies for designing, automating, and managing the decision-making processes using AI agents to achieve specific goals. This module provides a comprehensive overview of LangChain, a versatile framework for integrating (LLMs) with external tools and services, covers different types of AI agents, and explores the architecture and design principles for building AI agents within LangChain.

(Introduction to AI Agents, Agentic AI Tools, AI Agents within LangChain, Agentic AI Workflows, Types of AI Agents)

WEEK 3: RESPONSIBLE AI AND LLM SECURITY

Responsible AI involves developing AI systems that produce accurate outputs in a manner that is ethical, transparent, and fair, ensuring they benefit society while minimizing potential harm. This module delves into the critical aspects of AI ethics, provides a comprehensive overview of identifying and mitigating bias and risk in AI systems, covers the importance of ethical considerations in AI development, and an overview of the laws and regulations governing secure AI use.

(Identifying Bias and Risk in Human and AI Systems, Mitigating Bias and Risk in AI, Laws and Regulations for Responsible AI Use)

PROJECT 3: LEGAL DOCUMENT SYNTHESIZER

Industry - Legal

Summary - Utilize agentic AI workflows and LangChain to automate document analysis and summarization with an AI-powered legal document synthesizer by leveraging parameter-efficient fine-tuning techniques for efficient adaptation to legal language, mitigating bias, and minimizing risk in AI-generated content.

Tools & Concepts - Large Language Models, Prompt Engineering, Parameter-Efficient Fine Tuning, AI Agents, Responsible AI

SELF-PACED COURSES : MULTIMODAL GENERATIVE AI

This course will help you explore how to solve business problems by generating code using Generative AI tools, examine the capabilities of text-to-image and image-to-text GenAI tools like DallE through business use cases, and explore the speech recognition capabilities of audio-to-text GenAI tools like Whisper through business use cases.

  • Image Captioning using GenAI
  • Speech Recognition using GenAI

MULTIMODAL GENERATIVE AI

This course will help you explore how to solve business problems by generating code using Generative AI tools, examine the capabilities of text-to-image and image-to-text GenAI tools like DallE through business use cases, and explore the speech recognition capabilities of audio-to-text GenAI tools like Whisper through business use cases.

  • Image Captioning using GenAI
  • Speech Recognition using GenAI

INTRODUCTION TO LLMOps

This course will provide you with an overview of the basic principles of MLOps and LLMOps, and help you explore how to deploy Generative AI solutions effectively using web applications, ensuring the scalability of the solutions to wider audiences for solving business problems.

  • Overview of MLOps and LLMOps
  • Deploying Generative AI Solutions using Web Apps

Hands-on GenAI training for business applications

Build industry-relevant skills with projects guided by experts.

  • 3

    Hands-on projects

  • 20+

    case studies

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BANKING FINANCIAL SERVICES AND INSURANCE

Optimizing Financial analysis

About the Project

Aid financial analysts at Apple to extract key information from long financial documents like annual reports very quickly using RAG, thereby increasing efficiency in making key financial decisions.

Skills you will learn

  • Generative AI
  • Large Language Models
  • Prompt Engineering
  • Hugging Face
  • Retrieval Augmented Generation
  • Vector Databases
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HEALTHCARE

AI Agent for Data Analysis

About the Project

Build a Data Science/Analysis Assistant tool for non-coders (like Business Analysts/Executives) using AI Agents on the Code Llama Model which analyzes healthcare data using Python and natural language prompts to provide business insights.

Skills you will learn

  • Exploratory Data Analysis
  • AI Agents
  • Agentic Workflows
  • Langchain
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IT

Customer Support Ticket Categorization

About the Project

Explore data and develop a support ticket categorization system that accurately assigns relevant tags based on the ticket content, and assigns priority and ETA for the tickets.

Skills you will learn

  • Generative AI
  • Large Language Models
  • Prompt Engineering
  • Hugging Face
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AVIATION

Airline Customer Review Sentiment Analysis

About the Project

Analyze airline customer tweets to predict sentiment. Build a model to parse reviews and forecast customer experience.

Skills you will learn

  • Generative AI
  • Large Language Models
  • Prompt Engineering
  • Hugging Face
  • Sentiment Analysis
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BANKING FINANCIAL SERVICES AND INSURANCE

Credit Card Users Churn Prediction

About the Project

Analyze credit card usage and build a predictive model to determine if a customer would drop credit card services or not based on behavioral drivers.

Skills you will learn

  • Exploratory Data Analysis
  • Random Forest
  • XGBoost
  • Scikit Learn

Master cutting-edge Generative AI tools

GenAI training with 15+ tools to build, enhance, and deploy scalable models

  • tools-icon

    Python

  • tools-icon

    Pandas

  • tools-icon

    Tensorflow

  • tools-icon

    Keras

  • tools-icon

    Seaborn

  • tools-icon

    Matplotlib

  • tools-icon

    Scikit-Learn

  • tools-icon

    Hugging Face

  • tools-icon

    Transformers

  • tools-icon

    LangChain

  • tools-icon

    FAISS

  • tools-icon

    ChatGPT

  • tools-icon

    Gemini

  • tools-icon

    Dall.E

  • tools-icon

    Whisper

  • tools-icon

    Streamlit

  • And More...

Earn a Certificate of Completion

Get a Post Graduate certificate from a top-tier university and boost your career prospects.

certificate image

* Image for illustration only. Certificate subject to change.

Meet your faculty

Learn from the top, world-renowned faculty at UT Austin

  • Dr. Kumar Muthuraman - Faculty Director

    Dr. Kumar Muthuraman

    Faculty Director, Center for Analytics and Transformative Technologies, McCombs School of Business, the University of Texas at Austin

    Faculty Director, Center for Analytics and Transformative Technologies

    21+ years' experience in AI, ML, Deep Learning, and NLP.

    Know More
    McCombs School of Business, University of Texas at Austin Logo
  • Dr. Abhinanda  Sarkar - Faculty Director

    Dr. Abhinanda Sarkar

    Senior Faculty & Director Academics, Great Learning

    30+ years of experience in data science, ML, and analytics.

    Ph.D. from Stanford, taught at MIT, ISI, and IIM Bangalore.

    Know More
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  • Dr. Daniel A Mitchell - Faculty Director

    Dr. Daniel A Mitchell

    Clinical Assistant Professor, Department of Information, Risk & Operations Management, McCombs School of Business, The University of Texas at Austin

    Research Director, Center for Analytics and Transformative Technologies

    15+ years of experience in financial engineering and quantitative finance.

    Know More
    PhD from UT Austin Logo
  • Dr. Pavankumar Gurazada - Faculty Director

    Dr. Pavankumar Gurazada

    Senior Faculty, Academics, Great Learning

    15+ years of experience in marketing, digital marketing, and machine learning.

    Ph.D. from IIM Lucknow; MBA from IIM Bangalore; IIT Bombay graduate.

    Know More
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Interact with our mentors

Interact with dedicated AI and Machine Learning experts who will guide you in your earning and career journey

  •  Davood Wadi  - Mentor

    Davood Wadi

    AI Research Scientist intelChain
    intelChain Logo
  •  Vinicio Desola Jr  - Mentor

    Vinicio Desola Jr

    Senior AI Engineer Newmark
    Newmark Logo
  •  Bhaskarjit Sarmah  - Mentor

    Bhaskarjit Sarmah

    Director BlackRock
    BlackRock Logo
  •  Joel Kowalewski  - Mentor

    Joel Kowalewski

    Chief AI Scientist Stealth Mode Biotech
    Stealth Mode Biotech Logo
  •  Omid Badretale - Mentor

    Omid Badretale linkin icon

    Senior Research Data Scientist | Alternative Data RBC Capital Markets
    RBC Capital Markets Logo

Get dedicated career support

  • banner-image

    1:1 career sessions

    Interact personally with industry professionals to get valuable insights and guidance

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    Interview preparation

    Get an insider perspective to understand what recruiters are looking for

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    Resume & profile review

    Get your resume and LinkedIn profile reviewed by our experts to highlight your Generative AI skills & projects

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    E-portfolio

    Build an industry-ready portfolio to showcase your mastery of skills and tools

Course fees

The GEN AIBA course fee is 2,800 USD

Invest in your career

  • benifits-icon

    Lead GenAI initiatives in your organization

  • benifits-icon

    Build GenAI models and solutions with Python, Numpy, Matplotlib, Hugging Face, and more

  • benifits-icon

    Build an impressive, industry-ready portfolio with hands-on projects.

  • benifits-icon

    Earn a Certificate of Completion from UT Austin and advance your career

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Easy payment plans

Avail our flexible payment options & get financial assistance

Payment Partners

Check our different payment options with trusted partners

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*Subject to partner approval based on applicable regions & eligibility

Talk to a Program advisor from Great Learning for offers & program details

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Unlock exclusive course sneak peek

Application Closes: 31st Mar 2025

Application Closes: 31st Mar 2025

Talk to a program advisor for offers and course details

Admission Process

Admissions close once the required number of participants enroll. Apply early to secure your spot

  • steps icon

    1. Fill application form

    Apply by filling a simple online application form.

  • steps icon

    2. Interview Process

    Participate in a screening call with Great Learning to assess your program fit.

  • steps icon

    3. Join program

    Selected candidates will receive an offer letter. Secure your seat by paying the admission fee.

Course Eligibility

  • Applicants should have a Bachelor's degree with a minimum of 50% aggregate marks or equivalent

Batch Start Date

Got more questions? Talk to us

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Speak with our expert +1 512 865 6389 or email to genai.utaustin@mygreatlearning.com

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Delivered in Collaboration with:

The McCombs School of Business at the University of Texas at Austin is is collaborating with online education provider Great Learning to offer the Post Graduate Program in Generative AI for Business Applications. Great Learning collaborates with institutions to manage enrollments (including all payment services and invoicing), technology, and participant support.