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Strategic Management Course
Strategic Management for Business Growth
Learn strategic thinking, frameworks as well as competitive models including Blue Ocean, BCG, and Ansoff. Take our Strategic Management course and learn about the business growth and decision-making.
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Course outline
Industry focussed curriculum designed by experts
Understanding Business and Strategy
4 items
1.23 hr
- Environment and Strategy
- Introduction to Business
- Forms of Business
- Business Environment
Building Blocks of Strategy
4 items
1.23 hr
- The Concept of Strategy
- Vision Mission and Values
- Corporate Strategy
- Core Competencies, Resources and Capabilities
Strategic Frameworks and Models
7 items
1.53 hr
- Blue Ocean Strategy
- Action Framework of Blue Ocean Strategy
- Value Chain
- 7s Framework
- Generic Strategy
- BCG Matrix
- Ansoff Matrix
Corporate Growth and Competitive Strategy
3 items
1.09 hr
- Cost Differentiation
- Horizontal and Vertical Integration
- Internationalisation
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Start 7-Day Free TrialGuided Projects
Solve real-world projects with a step-by-step guide, starter code templates, and access to model solutions to boost your skills and build a standout resume.
- GUIDED PROJECT 1
- Strategic Analysis and Growth Plan for a Company
- This project tasks learners with analyzing a real or hypothetical company to understand its strategy, internal capabilities, and external environment. Learners will propose actionable growth and competitive strategies, integrating key strategic management concepts such as corporate strategy, value chain, Blue Ocean Strategy and internationalization.
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Start 7-Day Free TrialCourse Instructors
Dr. Abhinanda Sarkar
Senior Faculty & Director Academics, Great Learning
Prof. Somnath Dutta
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Frequently Asked Questions
Who should take this Strategic Management course?
The strategic management short course is aimed at students, business people, and managers. However, this course is also available to anyone in case you wish to hone your strategic thinking and understand how to build a sustainable competitive advantage in dynamic markets.
What topics are covered in this strategic management online course?
You will learn about business fundamentals, environmental analysis, strategic frameworks and models such as:
- Blue Ocean
- Value Chain
- 7S
- BCG
- Ansoff
- Corporate growth strategies
- Competitive strategy.
Do I need prior experience in strategy or management to take this strategic management course?
No prior experience is required to take this strategic management course. Although some prior business knowledge can be useful, the course is structured in a way that all concepts are explained in a clear and progressive way, allowing students of various levels to follow.
What skills will I gain if I take this strategic management short course?
You will be taught how to study business environments, use strategic frameworks during decision making, create corporate growth strategies and competitive strategies which generate value and sustained advantage.
Are real-world projects included in the course?
Yes, this course does include a hands-on project. You will work on a company growth project to apply the concepts learned and test your strategic decision-making skills.