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Campaign Management Training
Campaign Management Training: From Buyer Personas to ROI
In this free course, you will learn how to plan, execute and optimize marketing campaigns for real results. Explore the consumer journey, set campaign objectives, manage digital campaigns, measure performance
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Course outline
Industry focussed curriculum designed by experts
Introduction to Campaign Management
3 items
0.30 hr
- Introduction to Campaign Management
- Importance of Buyer Personas
- Types of Campaigns
Consumer Journey & Campaign Objectives
3 items
0.32 hr
- Setting Campaign Objectives
- Understanding Consumer Journey and Motivations
- Mapping Campaigns and Consumer Journey
Planning Digital Campaigns
2 items
0.26 hr
- Planning Digital Marketing Campaigns - Part 1
- Planning Digital Marketing Campaigns - Part 2
Executing Campaigns
3 items
0.58 hr
- Executing Digital Marketing Campaigns - Part 1
- Executing Digital Marketing Campaigns - Part 2
- Influencer Marketing Campaigns
Measuring & Optimizing Campaigns
2 items
0.39 hr
- Measuring Campaign Performance - Part 1
- Measuring Campaign Performance - Part 2
Get access to the complete curriculum with your free trial
Start 7-Day Free TrialGuided Projects
Solve real-world projects with a step-by-step guide, starter code templates, and access to model solutions to boost your skills and build a standout resume.
- GUIDED PROJECT 1
- Designing, Executing and Evaluating a Digital Campaign for an Eco-Friendly Brand
- In this project, you will step into the role of a digital marketer for a start-up eco-friendly clothing brand launching a new sustainable apparel line. You will plan, execute and evaluate a digital marketing campaign, covering the full lifecycle, from defining objectives to reporting insights and applying learnings for future campaigns.
Gain skills & build your resume with complete access to guided projects in your free trial
Start 7-Day Free TrialCourse Instructors
Dr. Pavankumar Gurazada
Senior Faculty, Academics, Great Learning
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30+ Guided Projects
500+ Coding Exercises
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