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Free Course on Market Research

Name: Market Research
Rating: 4.51 (2774 reviews)

Market Research

Get our all-inclusive market research course to make a lasting impression on your professional contacts! In this course, we'll delve into the core ideas of market research and data-gathering techniques.

4.51

Ratings

Intermediate

Level

2.25 Hrs

Learning hours

41.9K+

Learners

Enrol free with email

Earn a certificate of completion

Get free course content

Learn at your own pace

Master in-demand skills & tools

Test your skills with quizzes

Market Research

2.25 Learning Hours . Intermediate

Skills you’ll Learn

Market Research

sampling methods

analysis of market information

About this course

Marketing Research is essential as it allows businesses to gather information about their customers and their needs. This information can then be utilized to create marketing campaigns that are more likely to succeed. Additionally, Marketing Research can help businesses determine whether a new product or service is likely to be successful in the marketplace. Some of the critical components of Marketing Research that could be important in any given study may include researching the target market, understanding consumer behavior, conducting competitor analysis, and evaluating market trends.

This Marketing Research free course starts by discussing marketing information and customer insights. Whether it’s with internal data, algorithms, or a combination of internal and external data, consumer insights help to refine the way you communicate to your customers. Brands use consumer insights to understand their customers better and offer personalized marketing and offers. This Marke Research online course will give you a brief introduction to Marketing Research, obstacles faced, and the approaches that lead to better Marketing Research. You will learn about crucial research instruments, various sampling plans, and multiple beneficial contact methods.

You can now explore more on management courses by going through Great Learning’s Online Management Courses and enrolling in the most preferred Degree and PG programs that support your career goals, and earning certificates on completing the registered courses.

Why upskill with us?

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In-demand skills & tools

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Course Outline

Marketing Information and Customer Insights

Market Research - Introduction, Obstacles and Approaches

Research Instruments, Sampling Plan, and Contact Methods

Analyzing and using Marketing Information

Trusted by 10 Million+ Learners globally

4.8

4.81

4.97

4.7

What our learners say about the course

Find out how our platform helped our learners to upskill in their career.

4.51

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Course Rating

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21%

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Ratings & Reviews of this Course

Md Sad Akkas

5.0

★★★★ ★

The ability to work on real-world projects and receive personalized feedback from the instructor was a highlight.

I appreciated the well-structured curriculum and the opportunity to connect with other learners in the discussion forums. The course materials were easy to follow, and the pace was appropriate.

uthuman shajahan

5.0

★★★★ ★

Superb and Good Manners and Nice Explanation

I appreciate this course as it has helped clarify many of my uncertainties. The act of instructing and your willingness to elucidate the smallest details is remarkably engaging and motivating.

Abdul Salam

5.0

★★★★ ★

Knowledgeable and Convenient Platform for Learning Market Research

Suitable virtual platform, amazing way of teaching and delivering lectures, and above all, no fixed time duration for lectures made me able to set my suitable time to watch the videos and to learn in the way that feels convenient and comfortable. Such platforms are also required for many students who have busy routines, are unable to join expensive classes, and want to set their time for attending the classes. Looking forward to having such more free digital learning platforms ahead. Best Regards, Abdul Salam

Amit Kumar

5.0

★★★★ ★

Learn Market Research with Great Learning

The course is structured well. I had only a little idea about market research, but after completing this course, I think I have understood market research, its importance, and steps very clearly.

Abhi V

5.0

★★★★ ★

Market Research and Its Functionality

The instructor provided a comprehensive explanation of Market Research and its functionality, covering each step involved in the process. The content was presented clearly with concise slides, making it easy to understand the topic.

Kailash Bisht

5.0

★★★★ ★

Market Research - Tools, Process, Application and Other Topics with Well-Defined Examples

The instructor explained each topic clearly and in depth, using real-life examples. The topics included Market Research, Research tools—questionnaire and interview (Telephone/Direct), Sampling plan, and other related topics.

Shruti Mahata

5.0

★★★★ ★

Thank You, It Was a Nice Learning and Easy

Thank you! The explanation provided was not only insightful but also structured in a way that made the learning process enjoyable and easy to grasp. The concepts were broken down clearly, and the examples helped reinforce my understanding. It was an excellent learning experience, and I appreciate how straightforward and accessible the information was. Overall, it made a complex topic much easier to comprehend.

Maku Pagusara

5.0

★★★★ ★

Learning Experience in Market Research

One of the most impactful projects involved conducting a mock market research study where I designed a survey to assess customer preferences for a new product. This hands-on experience allowed me to apply theoretical concepts in a practical setting. I learned how to formulate effective survey questions, analyze the responses using statistical software, and draw meaningful conclusions from the data.

Earn a certificate of completion

Get free course content

Learn at your own pace

Master in-demand skills & tools

Test your skills with quizzes

Market Research

2.25 Learning Hours . Intermediate

Frequently Asked Questions

Will I get a certificate after completing this Market Research free course?

Yes, you will get a certificate of completion for Market Research after completing all the modules and cracking the assessment. The assessment tests your knowledge of the subject and badges your skills.

How much does this Market Research course cost?

It is an entirely free course from Great Learning Academy. Anyone interested in learning the basics of Market Research can get started with this course.

Is there any limit on how many times I can take this free course?

Once you enroll in the Market Research course, you have lifetime access to it. So, you can log in anytime and learn it for free online.

Can I sign up for multiple courses from Great Learning Academy at the same time?

Yes, you can enroll in as many courses as you want from Great Learning Academy. There is no limit to the number of courses you can enroll in at once, but since the courses offered by Great Learning Academy are free, we suggest you learn one by one to get the best out of the subject.

Why choose Great Learning Academy for this free Market Research course?

Great Learning Academy provides this Market Research course for free online. The course is self-paced and helps you understand various topics that fall under the subject with solved problems and demonstrated examples. The course is carefully designed, keeping in mind to cater to both beginners and professionals, and is delivered by subject experts. Great Learning is a global ed-tech platform dedicated to developing competent professionals. Great Learning Academy is an initiative by Great Learning that offers in-demand free online courses to help people advance in their jobs. More than 5 million learners from 140 countries have benefited from Great Learning Academy's free online courses with certificates. It is a one-stop place for all of a learner's goals.

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