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Top Rated Data Science Program at University of Texas at Austin

Certificate Program in AI Business Strategy

Application closes 31st Dec 2024

  • Program Overview
  • Curriculum
  • Projects
  • Certificate
  • Faculty
  • Fees

Why choose the online AI Business Strategy program?

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    Curriculum designed and delivered by renowned JHU faculty

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    Monthly live online masterclasses by Johns Hopkins faculty

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    5 interactive live learning sessions with industry mentors

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    5 industry masterclasses from industry experts

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    Earn a certificate from Johns Hopkins University and 6 CEUs upon program completion

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    Personalized assistance from a dedicated program manager

Globally trusted by 9 million learners

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    Best Global University

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    National University Rankings

    U.S. News & World Report

Skills you will learn

  • AI Solutioning
  • AI Project Management
  • Strategic AI Implementation
  • Generative AI Applications
  • Machine Learning Fundamentals
  • Ethical AI Practices
  • AI Model Evaluation
  • Risk Management in AI
  • Building AI Teams

About the program

The Certificate Program in  AI Business Strategy is a comprehensive 10-week online program designed for professionals seeking to lead AI-driven innovation within their organizations.

Program Features:

  • Live Masterclasses with JHU Faculty:Participate in monthly live sessions conducted by Johns Hopkins University faculty, which offer cutting-edge knowledge and practical guidance on AI strategy.
  • Weekly Mentored Learning Sessions:Participate in interactive, mentor-led sessions where industry experts present real-world case studies, providing deep insights into AI applications in business.
  • Generative AI and AI Project Management:Gain specialized knowledge in the latest AI technologies, including Generative AI, and learn to manage large-scale AI projects effectively.
  • Dedicated Program Support:Access a Dedicated Program Manager and Academic Learning Support, including discussion forums and peer groups, to facilitate a comprehensive learning experience.
  • Certificate of Completion from JHU:Upon successful completion, earn a prestigious certificate from Johns Hopkins University, recognizing your proficiency in AI Business Strategy.

This program provides both theoretical knowledge and practical skills, ensuring that participants are well-equipped to drive AI initiatives and lead their organizations into the future.

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Why enroll in an AI Business Strategy program?

AI is Transforming Industries and Creating a High Demand for Skilled Professionals

Artificial Intelligence (AI) is revolutionizing industries globally, with businesses increasingly adopting AI to enhance products, automate tasks, and drive innovation. According to a McKinsey Global Institute report, AI could add up to $13 trillion to the global economy by 2030. This massive growth underscores the urgent need for professionals who can strategically harness AI to create business value.


AI Strategy Skills are Essential for Future Leaders

As AI becomes integral to business strategy, there is a growing demand for leaders who can guide AI-driven transformations. Whether you're a project manager, engineering manager, or business leader, having a strong foundation in AI strategy is becoming essential to remain competitive and drive organizational success.


The AI Talent Gap Presents Lucrative Opportunities

With the rapid adoption of AI, there is a significant shortage of skilled professionals who can manage and implement AI projects. This talent gap presents lucrative career opportunities for those who upskill in AI strategy, making this an ideal time to enter the field.

Who is this program for?

Project Managers: Professionals who wish to understand AI and its applications to implement AI-driven solutions.


Engineering and Technology Managers: Professionals responsible for overseeing the implementation of AI technologies in IT, Healthcare and Finance and ensuring alignment with business objectives. Managers looking to bridge the gap between technical teams and senior leadership by effectively communicating AI solutions and strategies.


Management and Tech Consultants: Professionals who want to advise clients on analyzing, designing, and developing AI strategies and solutions.


Mid to Senior Leadership Professionals: Leaders looking to leverage AI's potential for driving innovation and strategic growth.


C-Suite Executives and Entrepreneurs: High-level executives aiming to implement AI strategy and drive organizational change. Entrepreneurs who want to use AI to scale their operations, improve customer experiences, and make data-driven strategic decisions.


What are the key learning outcomes of this AI Business Strategy program?

The key learning outcomes of this program are:

  • Develop an understanding of AI and ML algorithms for real-world applications
  • Understand where and how Generative AI is used to generate business value
  • Evaluate, optimize, and manage AI model performance to drive data-driven decision-making.
  • Strategically implement AI by aligning its applications with business goals and recognizing their limitations.
  • Ensure fairness of your AI solution by identifying and preventing bias while complying with ethical and legal standards.
  • Build and lead high-performing AI teams. Understand the roles and skills needed for AI projects
  • Master AI project management from planning to execution for successful outcomes.

Comprehensive Curriculum

Elevate your expertise with our meticulously crafted AI Business Strategy program, designed to equip professionals with the strategic and practical knowledge necessary to lead AI-driven transformations. The curriculum has been developed by leading faculty from Johns Hopkins University, blending theoretical foundations with real-world applications to ensure a robust learning experience.

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Pre-work: Evolution of Data Science

Begin your journey with an introduction to the evolution of Data Science, its foundational concepts, and its impact across industries. This pre-work sets the stage for deeper exploration in subsequent courses.

Module 1: The AI Landscape (Week 1)

Understanding AI Fundamentals: Gain a comprehensive understanding of key concepts such as Artificial Intelligence (AI), Data Science (DS), Machine Learning (ML), Deep Learning (DL), and Generative AI (GenAI).
Demystifying AI: Cut through the hype surrounding these technologies to uncover how AI drives value by enhancing judgment, interaction, and automation within businesses.
Applying the R.O.A.D. Framework: Explore and apply the R.O.A.D. Framework for managing AI projects from inception to implementation, ensuring strategic alignment and successful outcomes.

Module 2: Machine Learning Fundamentals (Week 2)

Essentials of Machine Learning: Dive into the core concepts and terminology of Machine Learning, exploring different types of ML and their applications across various business domains.
Performance Metrics: Learn to calculate key ML performance measures such as precision, recall, and F1 score, and understand the trade-offs between these metrics.
Hypothesis Testing: Gain insights into hypothesis testing, including Type I and Type II errors, to equip yourself with the analytical skills needed for evaluating and predicting ML outcomes effectively.
Activity: Calculate the performance measures for various notional AI scenarios

Module 3: AI and ML Technology (Week 3)

Selecting AI Algorithms: Learn to select the most suitable AI algorithms for different business challenges by comparing their strengths, weaknesses, and trade-offs.
Exploring Key Algorithms: Deep dive into key AI algorithms such as Support Vector Machines, Naïve Bayes, Decision Trees, Random Forests, and Neural Networks.
Optimizing AI Solutions: Gain the knowledge to match the right algorithm to specific business needs and optimize AI-driven solutions for maximum impact.

Module 4: Optimizing Data for Business Success (Week 4)

Data Structures and Types: Get introduced to essential vocabulary related to data structures and types, including nominal, ordinal, and categorical data.
Ensuring Data Quality: Learn to calculate inter-annotator agreement and explore the trade-offs between data size, consistency, and quality.
Data Labeling and Cognitive Limits: Understand labeling techniques, cognitive limits, and terms of reference to assess and manage data quality effectively in AI projects.

Module 5: Optimizing AI Resources and Performance (Week 5)

Resource Allocation in AI: Focus on identifying and evaluating the trade-offs between resource allocation, system performance, and bias in Machine Learning and AI systems.
Balancing Performance and Fairness: Explore memory and computational trade-offs, query expressiveness, and performance considerations while learning to identify and mitigate sources of machine bias.
Complex Decision-Making: Navigate the complex decisions involved in optimizing AI systems to achieve both performance and fairness goals.
Project: IT Modernization for Prison Management Using AI

Module 6: Mitigating AI Bias and Risk (Week 6)

Understanding AI Bias: Explore the various sources of bias in Machine Learning and AI systems, including algorithmic, human, and measurement bias, as well as algorithmic drift.
Risk-Based Mitigation: Learn to identify and mitigate these biases using a risk-based approach combined with human oversight.
Legal and Ethical Responsibilities: Cover the fiscal, performance, privacy, and legal responsibilities tied to AI, equipping you to justify and navigate current laws and international regulations governing AI.

Module 7: Generative AI (Week 7)

Introduction to Generative AI: Delve into the theory and application of Generative AI, covering key technologies such as Convolutional Neural Networks, Transformers, and Large Language Models.
AI Models and Applications: Identify the fundamental differences between stochastic AI models and expert systems, gaining a deeper understanding of various AI approaches and their practical implications.

Module 8: Leading AI Revolution (Week 8)

AI Leadership and Team Dynamics: Focus on estimating and organizing the people, roles, and responsibilities needed for successful AI projects.
Assessing and Building Teams: Explore common roles and skills in AI, identify which roles can or should be automated, and understand the pace of labor transition.
Ensuring Meritocracy and Diversity: Assess AI team performance to ensure meritocracy and build cognitively diverse teams to enhance project outcomes.

Module 9: Designing Scalable AI Projects (Week 9)

Managing Large AI Projects: Learn a comprehensive framework for managing at-scale AI projects, covering each stage from value realization to continuous improvement.
Custom Solutions and Pricing: Focus on critical management concerns, including data foundations, governance, advanced insights, automation, and interaction. Equip yourself with skills to effectively plan and execute large-scale AI initiatives.

Module 10: Managing Large-Scale AI Implementations (Week 10)

Optimizing AI Delivery: Explore management solutions to optimize the delivery of at-scale AI projects and mitigate associated risks.
Risk Management: Identify potential risk sources and learn strategies for enterprise and system optimization, supported by delivery excellence teams.
Best Practices: Demonstrate sound management practices to ensure effective risk management and project success.
Final Project: Proposal Development for a Large-Scale AI Project

Note: Curriculum, projects, tools are under the purview of JHU and can be updated as per industry requirements

Implement your skills

Work on Hands-on projects and case studies

Transform theoretical knowledge into tangible skills by working on multiple hands-on exercises under the guidance of industry experts.

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Healthcare, AI/ML in Medical Decision-Making

AI-Driven Organ Allocation to Reduce Transplant Mortality

Objective: To understand and mitigate medical decision-making bias in organ transplantation using an AI/ML solution, leading to a reduction in organ discard rates and increased transplant success.

Skills Used: AI/ML algorithm development, bias detection and mitigation, healthcare data analysis, ethical AI implementation
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Mobile Technology, AI/ML Application Design

Design and Management Considerations for a Notional AI Smartphone Application

Objective: To explore the design and management considerations for developing a conceptual AI-driven smartphone application.

Skills Used: UI/UX design, project management, AI/ML integration, application development
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Customer Service, AI/ML in Business Operations

Customer Service Automation Using AI to Enhance Customer Experience

Objective: To examine the challenges and solutions in developing an AI-driven customer service automation system to handle large volumes of requests efficiently.

Skills Used: AI/ML performance optimization, natural language processing, IT infrastructure management, customer experience enhancement
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Defense, AI/ML in Image Processing

Enhancing Object Detection Systems in Defense with AI

Objective: To understand the impact of inconsistent data labeling on AI performance and to calculate inter-annotator agreement to improve object detection systems.

Skills Used: Data labeling, inter-annotator agreement calculation, object detection algorithms, technical debt management
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Government, IT Modernization, AI in Operations Management

AI-Driven IT Modernization for Prison Management

Objective: To develop strategies for overcoming IT challenges in a government agency managing multiple prison locations, while integrating AI solutions to improve operational efficiency.

Skills Used: IT strategy development, AI/ML integration, project management, operational efficiency analysis
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Government, AI/ML in Cybersecurity

Automating Online Extremism Monitoring with AI

Objective: To assess the implementation of an AI/ML solution for monitoring online extremism and disinformation, and to identify issues in manual assessment processes revealed by AI insights.

Skills Used: AI/ML model accuracy assessment, cybersecurity, data analysis, manual process optimization
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AI Project Management

Proposal Development for a Large-Scale AI Project

Objective: To create a comprehensive proposal for a large-scale AI project, including budget estimation, team structure, solution design, risk identification, and mitigation strategy.

Skills Used: Budgeting, team structuring, solution design, risk management, project proposal development

Note: The listed projects and case studies serve as examples; actual content may vary as the program evolves.

Earn a Johns Hopkins University Certificate in AI Business Strategy

Enhance your professional credentials with a certificate in AI Business Strategy from Johns Hopkins University, showcasing your expertise in AI-driven business innovation. Earn 6 Continuing Education Units (CEUs) upon program completion. Share your achievement with your network and elevate your career in the rapidly evolving AI landscape.

Johns Hopkins University Certificate

* Image for illustration only. Certificate subject to change.

  • Best Global University

    Best Global University

    U.S. News & World Report

  • National University Rankings

    National University Rankings

    U.S. News & World Report

For any feedback & queries regarding the program, please reach out to us at office-aibs-gl@jhu.edu

Learn from world-renowned faculty

When you choose the AI Strategy for Business program from Johns Hopkins University, you gain access to world-class coaching from renowned faculty and industry experts.

  • Dr. Ian McCulloh  - Faculty Director

    Dr. Ian McCulloh

    Faculty Leader in AI and Strategy, Johns Hopkins University

    Dr. Ian McCulloh leads the Artificial Intelligence portfolio for Lifelong Learning at Johns Hopkins University, with faculty roles in Computer Science and Public Health. His research combines AI, neuroscience, and human behavior to create scalable AI systems that improve access to products, services, and healthcare. Previously, he was Accenture’s Chief Data Scientist, where he built and led a 1,200-strong Federal AI practice delivering advanced AI solutions for the U.S. Government. A retired U.S. Army Lieutenant Colonel, Dr. McCulloh founded the West Point Network Science Center and served as Chief Strategist for Information Warfare at CENTCOM. He holds a Ph.D. in Computer Science from Carnegie Mellon University and has authored several significant publications, including over 100 peer-reviewed papers.

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  • Dr. Abhinanda Sarkar  - Faculty Director

    Dr. Abhinanda Sarkar

    Academic Director - Data Science & Machine Learning

    Dr. Abhinanda Sarkar has B.Stat. and M.Stat. degrees from the Indian Statistical Institute (ISI) and a Ph.D. in Statistics from Stanford University. He was a lecturer at Massachusetts Institute of Technology (MIT) and a research staff member at IBM. Post this he spent a decade at General Electric (GE). He has provided committee service for the University Grants Commission (UGC) of the Government of India, for infoDev – a World Bank program, and for the National Association of Software and Services Companies (NASSCOM). He is a recipient of the ISI Alumni Association Medal, an IBM Invention Achievement Award, and the Radhakrishan Mentor Award from GE India. He is a seasoned academician and has taught at Stanford, ISI Delhi, the Indian Institute of Management (IIM-Bangalore), and the Indian Institute of Science. Currently, he is a Full-Time Faculty at Great Lakes. He is Associate Dean at the MYRA School of Business where he teaches courses such as business analytics, data mining, marketing research, and risk management. He is also co-founder of OmiX Labs – a startup company dedicated to low-cost medical diagnostics and nucleic acid testing.

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Our Mentors

  •  Jeremy Samuelson  - Mentor

    Jeremy Samuelson

    Principal Data Scientist & ML Engineer, Equifax
  •  G Anthony Reina  - Mentor

    G Anthony Reina

    Head of Machine Learning, BioTech Startup
  •  Sunil Kumar Vuppala  - Mentor

    Sunil Kumar Vuppala

    Director, Data Science, Ericsson
  •  Randhir Agarwal  - Mentor

    Randhir Agarwal

    Director, Data Science & Data Engineering, Samsung Electronics
  •  Balachandra Deshpande  - Mentor

    Balachandra Deshpande

    Head of Data Science, Enterprise Minds, Inc

Note: This is an indicative list and is subject to change based on the availability of faculty and mentors

Program Fee

Program Fees: 2,600 USD

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Payment Partners

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Benefits of learning with us

  • Program designed and delivered by JHU faculty
  • Live sessions with industry experts
  • Live mentored learning in micro classes
  • 2 hands-on projects and 6+ real-world case studies
  • Flexible learning approach

Application process

Our admissions close once the requisite number of participants enroll for the upcoming batch . Apply early to secure your seats.

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    1. Fill application form

    Apply by filling a simple online application form.

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    2. Review Process

    Your application will be reviewed by the admissions team.

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    3. Join program

    Selected candidates will receive an offer letter. Secure your seat by paying the admission fee.

phone icon Application Closes 31st Dec 2024

Still have queries? Let’s Connect

Get in touch with our Program Advisors & get your queries clarified.

Speak with our expert +1410 695 9995 or email to office-aibs-gl@jhu.edu

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In collaboration with

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Johns Hopkins University is collaborating with online education provider Great Learning to offer the Certificate Program in AI Business Strategy. This program leverages JHU's leadership in innovation, science, engineering, and technical disciplines developed over years of research, teaching, and practice. Great Learning collaborates with institutions to manage enrollments (including all payment services and invoicing), technology, and participant support.