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23rd Nov 2024
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EXPLORE COURSES
Earn an Online PGDM from one of India’s top B-schools
Application closes 23rd Nov 2024
Industry-Focused Curriculum
Industry Relevant Skills
Flexible Learning Format
Highly Affordable MBA Course
Career Support Services
Campus Immersion Option Available
As per current NIRF ranking
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Year 1
Gain a deep understanding of core marketing concepts from customer needs to campaign execution and performance measurement. Strengthen your ability to make informed decisions through financial accounting and data analysis. Hone communication skills to deliver impactful presentations and persuasively advocate for your marketing ideas. This comprehensive foundation, coupled with insights into human behavior, organizational dynamics, and production processes, prepares you to navigate the complexities of marketing.
Marketing Management I
Learn core marketing concepts, including market research, marketing strategy, and the marketing mix. Identify customer needs, develop marketing campaigns, and measure marketing effectiveness.
Financial Accounting & Decision Making
Gain a solid foundation in financial accounting principles. Read and interpret financial statements essential for the financial health of a company and make sound marketing decisions.
Oral Communication
Develop your skills in public speaking, presentation delivery, and persuasive communication
Statistical Methods in Decision Making
Gain statistical skills to collect, analyze, and interpret data. Apply essential for making informed marketing decisions tools to use data effectively.
Microeconomics
Understand the fundamental principles of microeconomics, including supply and demand, market structures, and pricing theory. Develop effective marketing strategies.
Organizational Behaviour I
Gain insights into human behavior in organizations, understand group dynamics, and learn to motivate and lead teams. Gain essential skills to work effectively with colleagues and clients in the marketing field.
Cost & Management Accounting
Learn how to cost products and services and use cost data to make informed marketing decisions.
Human Resource Management
Learn about recruitment, selection, training, and development, as well as employee relations and compensation.
Production & Operations Management
Learn how products and services are produced, how supply chains are managed, and how to ensure quality and efficiency. The production process can also impact marketing strategies.
Financial Management
Gain insights into financial planning and capital budgeting. Gain financial management essentials to justify marketing expenditures and demonstrate the ROI of marketing campaigns.
Strategic Management
Develop a strategic plan for a company and how to implement that plan. Understand strategic management to align marketing activities with the overall business strategy
Business Analytics
Learn about data collection, analysis, and visualization. Track the performance of marketing campaigns and identify areas for improvement
Year 2 Core Courses
Hone written communication for impactful marketing materials and proposals. Explore macroeconomics to understand the bigger business picture. Sharpen leadership and team dynamics through advanced organizational behavior studies. Master ethical practices and research methods to build trust and inform marketing decisions. Top it off with industry-specific electives to further specialize your marketing expertise.
Written Analysis & Communication
Develop skills in writing business reports, proposals, and other marketing materials for marketing success.
Macroeconomics
Understand the principles of macroeconomics. Learn about economic growth, inflation, unemployment, and fiscal and monetary policy. Understand the broader economic context to operate businesses.
Organizational Behaviour II
Strategically explore leadership, motivation, and organizational culture. Cultivate skills to work effectively with internal and external teams and build strong relationships
Business Ethics & Corporate Governance
Understand ethical issues in business and corporate governance principles. Develop skills to build trust with customers and stakeholders.
Optimization Techniques for Decision Making
Learn business optimization techniques to allocate resources efficiently and maximize the return on investment of marketing campaigns.
Business Research Methods
Design, conduct research studies, and analyze and interpret research data. Communicate findings through visually appealing presentations
Elective Courses
Choose any 1 of the 5 industry-focused electives that suit your needs and enhance your current job profile
Analytics
Machine Learning for Business Applications
Ace the increasingly popular and growing technology, Machine Learning, in different business applications. This course will shed light on how Machine Learning is helping businesses automate their operations in various industries, including healthcare, finance, and manufacturing. Learn Linear and Logistic regression, Decision Tree models, Clustering, and other concepts that help you make smarter decisions in your everyday business.
Data Visualization
This course is an excellent source for learning about data visualization and various aspects of data. Data visualization is a way of presenting data in a graphical or pictorial format. It can be used to present data in a more easily understood format. You can use it to show trends, patterns, and relationships in data. They can be used to make comparisons or show changes over time. The course includes an introduction to Tableau, Storyboards, and special charts and parameters in Tableau.
Marketing Analytics
Build your knowledge around Marketing and Retail Analytics, a practice of measuring, managing, and analyzing marketing performance to optimize marketing campaigns and improve ROI. Once you master marketing analytics, you can use it to track and analyze various marketing metrics, such as traffic, conversion rates, customer acquisition costs, customer lifetime value, and more, that can help you frame your marketing strategies.
Web & Social Media Analytics
Get a broad view of Web and Social Media Analytics with this course. Web analytics is the measurement, collection, analysis, and reporting of web data for the purpose of understanding and optimizing web usage. In contrast, Social media analytics is the process of gathering, measuring, and analyzing data from social media platforms and sites. Web and Social media analytics can be used as a tool for business and market research and to assess and improve the effectiveness of a website.
AI for Business
In this course, you will master one of the world’s most in-demand skills, Artificial Intelligence. The course will take you through the technology used to develop products, create marketing strategies, and improve customer service. Learn about different applications of AI in business, the basics of Big Data, Natural Language Processing, and other concepts to implement them in real life.
Marketing
Product & Brand Management
The course is about Product and brand management, which is the process of developing and managing products and brands within a company. It includes all aspects of a product's life cycle and product portfolio. The learners will acquire knowledge of Brand Management fundamentals that ensure the products are well-positioned in the marketplace. The course will also focus on the significance of Branding and the Strategic Brand Management Process.
Digital Marketing
This course will equip students with the knowledge, skills, and attitudes required to work in the digital marketing industry. You will learn about the various aspects of digital marketing, such as SEO, Google Ads, Social Media Marketing, Email Marketing, Content Marketing, and Affiliate Marketing. The course will teach you how to confidently drive business growth by launching impactful multi-channel campaigns.
Marketing Analytics
Build your knowledge around Marketing and Retail Analytics, a practice of measuring, managing, and analyzing marketing performance to optimize marketing campaigns and improve ROI. Once you master marketing analytics, you can use it to track and analyze various marketing metrics, such as traffic, conversion rates, customer acquisition costs, customer lifetime value, and more, that can help you frame your marketing strategies.
Web & Social Media Analytics
Get a broad view of Web and Social Media Analytics with this course. Web analytics is the measurement, collection, analysis, and reporting of web data for understanding and optimizing web usage. In contrast, Social media analytics is the process of gathering, measuring, and analyzing data from social media platforms and sites. Web and Social media analytics can be used as a tool for business and market research and to assess and improve the effectiveness of a website.
Integrated Marketing Communications
Learn to use Integrated marketing communications (IMC), an approach to marketing communications planning that helps you choose the best marketing tools to achieve your objectives. After learning how to use the IMC approach, you can integrate all the elements of the marketing mix- advertising, public relations, promotions, and direct marketing, to maximize the impact on consumers and other end users at a minimal cost.
Operations
Business Excellence for Competitive Advantage
Get familiar with Business Excellence which means continuous improvement of all aspects of an organization to achieve superior performance. This can include improving customer satisfaction, increasing efficiency and productivity, and reducing costs. Learn about various quality management tools and techniques that help businesses achieve business excellence.
Supply Chain and Logistics Management
Elevate your supply chain management skills with this course. This helps managers to monitor, control and optimize their supply chain and logistics processes. After completing this course, you will understand all about Inventory Management, Total Quality Management, and performance analytics. The goal of supply chain and logistics management is to ensure that the right resources are in the right place at the right time to meet the customer’s needs.
Service Operations Management
Unwind yourself with Service Operations Management, planning, organizing, and controlling the resources and processes of a company’s services business in this course. It includes developing and managing service products, designing and managing service processes, and managing service quality, which will help your business in the long run.
Project Management
In this course, you will learn about project management and how to create and manage your projects. This course is designed to provide you with a strong foundation in project management. You will learn about Risk Planning, Resource Planning, Budgeting, project Monitoring, and Control. All these concepts will be helpful for you to manage projects well for the business.
Strategic Sourcing Management
Strategic Sourcing is an important approach to Supply Chain Management that aims to achieve the lowest Total Cost of Ownership (TCO) along with minimal supply chain risk. In this course, you will learn how Strategic sourcing is done and how it better aligns the sourcing and business objectives. The course will include topics like Auction, E procurement, Negotiation, and Contracting.
Finance
Financial Statement Analysis
Built on foundational courses like FADM and Managerial Accounting, students in this course learn to analyse financial statements for supporting and validating business decisions. They demonstrate how detailed analysis of financial numbers inform upon the financing and investing activities, matched with the firm’s financial position and performance. The course also helps in understanding the nuances of Deferred Tax Assets and Liability; the Impact of Foreign Exchange Rate; changes in the accounting policy on the financial analysis of a company, including credit analysis and equity analysis. Valuation, a crucial skill for finance professionals is also covered.
Financial Modeling
Conceptualising and creating models helps managers and stakeholders deal with complicated data and arrive at solutions quickly and efficiently. In this course students learn modelling techniques for forecasting financial statements and for financial decision making for investments. Students also learn to conceptualise, design and create financial models based on objectives.
Financial Management for Designing Marketing Strategy
The course revisits the nuances of finance to provide an appreciation and understanding of some of the critical confluence areas of finance and marketing. Students learn to demonstrate analytic and decision-making skills in the realm of marketing using financial knowledge, and develop the ability to anticipate, strategize, and plan marketing to achieve glocal organizational goals.
Financial Analytics
As an institute championing the analytics cause in management education, this course helps develop an appreciation for various machine learning tools applied to finance. Students learn to select, implement, and evaluate models for the appropriate finance scenarios, and to understand the implications of modelling risk based on assumptions that might change.
Wealth Management
Saving and investment are two different things. The former focuses on finding venues to park funds, whereas the latter focuses on how to make it grow. Majority of working professionals need to learn how to manage their wealth by identifying their financial goals and working towards achieving them in a prearranged manner. This course will help professionals understand the concept of wealth management and financial life cycle. It will help them design their personal financial plans and evaluate different investment channels for wealth creation. The course will also teach basics of direct taxes, which are relevant for wealth management like computing taxable income, designing a salary structure and computation of capital gains.
Data Science & AI
Data Science & AI Foundations
The Data Science & AI Foundations course offers a comprehensive introduction to the key concepts and techniques in data science and artificial intelligence. Students will explore essential topics such as data wrangling, exploratory data analysis, and much more. This foundational course provides the necessary skills to understand and implement basic algorithms and prepares students for more advanced studies in the field.
Statistical Methods for Decision Making
In the Statistical Methods for Decision Making course, students learn how to apply statistical techniques to make informed business decisions. The curriculum covers fundamental concepts such as descriptive statistics, probability theory, and hypothesis testing. Students will gain hands-on experience with regression analysis, enabling them to analyze data effectively and derive actionable insights for strategic decision-making.
Foundations of Generative AI
The Foundations of Generative AI course introduces students to the principles and techniques of generative models, which are pivotal in creating new and synthetic data. Students will explore various generative approaches and this course provides a solid understanding of how models work and their applications in generating realistic data and content.
Business Intelligence with Power BI
Business Intelligence with Power BI equips students with the skills to transform data into insightful visualizations and interactive reports. The course covers key features of Power BI, including data import, transformation, and visualization. Students will learn to create dynamic dashboards that facilitate data-driven decision-making, using best practices to present complex information in a clear and actionable manner.
Deep Learning & Neural Networks
The Deep Learning & Neural Networks course dives into advanced techniques for building and training neural networks. Students will explore the architecture and functioning of various neural networks, including feedforward, convolutional, and recurrent networks. The course emphasizes practical aspects such as model optimization and regularization, preparing students to tackle complex problems and deploy state-of-the-art deep learning solutions.
Python for AI & ML
Python for AI & ML is a critical module that delves into programming skills required for developing AI and machine learning applications. Students will become proficient in using Python libraries such as NumPy, Pandas, and Scikit-Learn to build and train machine-learning models. The course also covers best practices in coding, debugging, and model evaluation, ensuring that students are well-prepared to handle the technical aspects of AI development.
* Image for illustration only. Certificate subject to change.
Principle Instrumentation Designer, McDermott International Ltd
Making the most of the online sessions, our lecturer ensured we have access to the same material as in-person classes. As a result, the lecturer could compress a semester’s worth of content into a short period while making it clear and practical.
Associate - Data Science, TheMathCompany
With good learning experience from Great Lakes Data Science programs, I wished to pursue an online PGDM from Great Lakes University. They keep raising their standards in the quality of content they deliver and never fail to meet expectations. As a result, you can implement most of the course contents professionally and get good results.
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Associate Manager - Digital Marketing
Superb course content, great faculty members, and live interactive sessions: the program offers all possible in-campus benefits. There is a solid peer group that one can leverage for cultural and knowledge exchange. Timely alerts, recordings, and reminders help to keep me anchored to the schedule. Thank you, Great Lakes!
Business Operation Analyst, Oracle
As I wanted to move toward a managerial role in the future, the program was a complete fit for my requirements, where I could pursue my studies along with my job. It's been a wonderful journey with Great Learning. The program was flexible and its content and overall structure have been my favourite part. It has helped me to gain in-depth knowledge about all the sectors of an organisation's work. Overall, I am satisfied with my learning experience.
Vice President - HR and Administration at Guidance TN, Industries Department, Govt of Tamil Nadu
My learning experience with Great Learning has been exceptional. Assignments, case studies, and subjects covered in the program’s modules were related to the business world of today. The Program Managers were supportive, and the online platform fosters engaging discussions and collaborative learning among peers. It is definitely helping me achieve my professional aspiration and has enabled me to progress confidently in my career.
Product Management,Isango
Faculties are great. They explained the concepts really well and made the sessions fun. It was a totally new way of learning. Industry sessions were so inspiring. I remember a session on product management, which is my profile. I took lots of notes and those concepts still apply to my current profit. Ability to work and learn at the same time was the greatest aspect of the program.
HOD Operations & Supply Chain, Giesecke & Devrient
Structure of program is very good. For an experienced person like me, going over unnecessary basics was not required. This was taken care of in the program. The other students are highly experienced and you get to learn from their thought process as well. It is a real value add in the whole experience.
Relationship Manager, Crown Plaza Hotels
I was already working as a manager but I opted for this program to explore more opportunities and advance towards a higher management position. I had great experience with faculties and colleges from different backgrounds. I would rate the industry sessions as 10 on 10. I really liked those.
Post Graduate Diploma in Management
The online format allowed for flexibility in scheduling, and accommodating various personal and professional commitments. The program facilitated networking with peers, alumni, and industry professionals, creating valuable connections for potential collaboration and career advancement.
Post Graduate Diploma in Management
The professors were very insightful and knowledgeable. The foundational modules were very helpful. The lecture recordings were phased out with proper breaks for easy understanding. The Program Managers were very supportive and prompt in resolving queries.
Post Graduate Diploma in Management
The best part of the program was the live sessions. They help me understand the topics better. It's great that we can choose to attend lectures on either Saturday or Sunday. This kind of flexibility was super helpful. I appreciate how for some programs, a weekly planner was provided. This was extremely helpful in managing my study time efficiently.
Post Graduate Diploma in Management
The balance between theoretical knowledge and practical application was particularly beneficial. The instructors were knowledgeable and approachable, which made the learning experience very enriching. The online format allowed me to manage my studies alongside my professional commitments effectively.
Post Graduate Diploma in Management
I am genuinely grateful for such an enriching experience. The commitment to excellence, coupled with a focus on student well-being and success, makes Great Lakes a standout institution in every regard. I wholeheartedly recommend this Institution to anyone seeking not just an education but an exceptional and transformative learning experience
Our faculty is comparable to the best in the world, equipped with degrees from leading American (e.g. Carnegie Mellon University, University of Maryland, Temple University, University of Tennessee) or Indian B-schools (e.g. IIM, Calcutta).
Dean and Principal, Distinguished Professor - Marketing and Strategy
Dr. Suresh completed his Ph.D. from NYU’s Stern School of Business in 2002. He has a B.Tech. in Chemical Engineering from the Indian Institute of Technology, Delhi, and an MBA from the Indian Institute of Management, Calcutta. Prior to joining the PhD program at Stern, Suresh worked with Brooke Bond (now Unilever) in their tea and coffee business for three years and then moved to the world of media and advertising, where he worked with JWT, Lintas, MTV, and McCann Erickson for seven years. Prior to joining Great Lakes, Dr Suresh was an Associate Professor of Marketing at the prestigious University of Chicago Booth School of Business between 2002-2011, and later, Professor of Marketing for close to 8 years at the Mays Business School at Texas A&M University, holding the David R. Norcom’73 Endowed Professorship. Suresh joined the world of academia in 1997 after spending ten years in industry in India.
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Distinguished Professor - Strategy and Accounting
Dr. Suresh Srinivasan has a PhD (Strategy) from IIT Madras, a Chartered Accountant (All India Rank Holder), a Cost Accountant, and an MBA from Bradford Business School, Bradford, UK. He has more than 33 years of experience in a wide range of manufacturing, banking, service, and infrastructure industries, both in India and abroad. Has worked for 8 years in Emirates Airlines, the largest carrier in the Middle East across functions including Strategy, Finance, and Accounting across various businesses of the airline that includes Airline, Airports, Financial Services, Security services, Hospitality, and international joint ventures.
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Chair Professor of Economics and Director, Research
Professor and Program Director, Finance
Sanjoy Sircar started his professional career as a Chartered Accountant with Pricewaterhouse Coopers in Assurance and Advisory. While pursuing his doctoral studies in the US, he entered the world of academia. He was a faculty in the Finance area at the Fox School of Management, Temple University, Philadelphia, and Rutgers, State University of New Jersey. He had been associated with SP Jain Institute of Management and Research at their Mumbai, Dubai, and Singapore campuses and with the Management Development Institute, Gurgaon, and School of Business Management, NMIMS deemed to be a University, as a full-time faculty in the Finance area.
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Note: The above faculty list is indicative
3 Campus Immersion sessions for a total of 12-days, with interactions with Great Lakes faculty, hands-on learning, and networking with peers and industry experts.
Learn the latest and unique business skills with specialized courses like 'Negotiation and Bargaining', that are best learnt with deep peer interaction and role plays.
Enhance your abilities in problem solving, teamwork, communication, and leadership, by running a virtual business in an interactive and real life environment with business simulations.
Build meaningful and life-long relationships with your peers, faculty and industry experts. Experience a unique networking landscape with the CXO Speaker Series and engage in insightful round-table discussions and dining with industry experts and peers.
Unlock your full potential with Career Lab sessions designed for reflection, future planning, and personalized discussions with seasoned career coaches.
Come together on campus to celebrate achievements. Strengthen bonds and forge deeper connections with peers.
An e-portfolio is a snapshot of all the projects done and skills acquired during the program that is shareable across social media channels. This will help you showcase your expertise to potential recruiters.
The program provides candidates access to a Job Board with job opportunities shared by 3300+ organisations.
Build your resume to highlight your skills and your previous professional experience. Also, learn how to crack interviews with interview preparation sessions.
Get access to career mentoring from industry experts who’ve transitioned to roles in the industry. Benefit from their guidance on how to build a rewarding career.
The career support services provided as part of this program are offered by Great Learning.
Pay in Installments
Payment Partners
*Subject to partner approval based on applicable regions & eligibility.
Go through our admissions process. The number of seats are limited. Apply early to secure your seats.
Register by filling up the online application form > and provide some basic details.
Go through a screening call with the Admissions Director’s office.
If selected, you will receive a letter for the upcoming cohort. Secure your seat by paying the admission fee.
Eligibility
Admissions Open
Frequently Asked Questions
What is the difference between MBA and PGDM?
An MBA program is offered by a government or private university or a college affiliated with a university. Only these universities, which come under the University Grants Commission (UGC), can award degrees.
A PGDM program is offered by AICTE recognized b-schools and standalone/autonomous b-schools, under the Ministry of Human Resource Development (HRD), which do not come under the UGC. However, it is pertinent to know that the corporate world does not differentiate between the two. Graduates from both programs are equally eligible for the same kind of management jobs.
Business schools (or private MBA colleges) offering PGDM can revise their curriculum in response to changing business needs and industry behavior. They can quickly adapt new models, tools and technologies to deliver cutting edge education to their students. Universities undergo such revision in a time-based manner, mostly in 3 to 5 years.
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