Marketing and Retail Analytics

Marketing and Retail analytics is the process of measuring, managing, and analyzing marketing performance to maximize effectiveness and optimize investment return. This supports the business to improve its operations and customer experience by providing a 360-degree view of the customer's needs. The free marketing and retail analytics course will help you anticipate demand and other significant trends that generate more revenue for the business. This beginner course explains some basic terminologies used in marketing and discusses the application of analytics in retail. You will also learn RFM, a data modeling approach to analyze customer value used in marketing techniques to gather factors like purchase recency, frequency, and amount spent on a purchase. This basic marketing and retail analytics course can help you uncover more substantial business insights and customer needs. 

Find out recent trends in customer behavior by taking up a free marketing analytics course for your level. 

Great Learning offers multiple data science courses that make you proficient in Data Science to excel in your career. Enroll in the Best Data Science course and earn a Postgraduate degree online. The course is designed in collaboration with the University of Texas at Austin. You will also receive career mentorship services along with the program to help you elevate your corporate journey.