Marketing & Retail Analytics - Advanced
Instructor:
Prof. Raghavshyam RamamurthySkills you’ll Learn
About this Course
Marketing and Retail analytics is the process of measuring, managing, and analyzing marketing performance to maximize effectiveness and optimize investment return. This supports the business to improve its operations and customer experience by providing a 360-degree view of the customer's needs. The course provides a tutorial on analyzing the retail data to win more sales and customers in the market. This advanced course on marketing and retail analytics will help you increase your marketing knowledge, especially market segmentation. The course is the expansion of the beginner course in marketing and retail analytics and explains the concept of customer segmentation using Cluster Analysis as well as retail analytics solutions.
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Course Outline
Our course instructor
Prof. Raghavshyam Ramamurthy
Industry Expert in Visualization
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Skill & tools
65% of learners found all the desired skills & tools