Marketing & Retail Analytics - Advanced

4.59
average rating

Ratings

Advanced

Level

1.5 Hrs

Learning hours

21K+
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Skills you’ll Learn

About this Course

Marketing and Retail analytics is the process of measuring, managing, and analyzing marketing performance to maximize effectiveness and optimize investment return. This supports the business to improve its operations and customer experience by providing a 360-degree view of the customer's needs. The course provides a tutorial on analyzing the retail data to win more sales and customers in the market. This advanced course on marketing and retail analytics will help you increase your marketing knowledge, especially market segmentation. The course is the expansion of the beginner course in marketing and retail analytics and explains the concept of customer segmentation using Cluster Analysis as well as retail analytics solutions. 

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Course Outline

Cluster Analysis
k means Segmentation

Our course instructor

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Prof. Raghavshyam Ramamurthy

Industry Expert in Visualization

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57K+ Learners
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2 Courses
Raghavshyam (Shaam) Ramamurthy is a data visualization consultant with 15 years of experience across the globe. He worked in the US for 10 years across a variety of industries like manufacturing, chemical processing, and utilities. He consults on Visual analytics, KPI management, Dashboard development and Product development. He has a strong passion for teaching and visits IIT-Madras, IIM-Trichy, IIM-Ranchi, Great Lakes Institute of Management and SP Jain School of Global Management.

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Marketing & Retail Analytics - Advanced

1.5 Learning Hours . Advanced

Why upskill with us?

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