Marketing and Retail Analytics

Learn marketing & retail analytics from basics in this free online training. Marketing & retail analytics course is taught hands-on by experts. Learn about the cluster analysis and k means segmentation in details with example.

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Beginner

Level

4.5 Hrs

Learning hours

35.8K+
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About this Course

Marketing and Retail analytics is the process of measuring, managing, and analyzing marketing performance to maximize effectiveness and optimize investment return. This supports the business to improve its operations and customer experience by providing a 360-degree view of the customer's needs. The free marketing and retail analytics course will help you anticipate demand and other significant trends that generate more revenue for the business. This beginner course explains some basic terminologies used in marketing and discusses the application of analytics in retail. You will also learn RFM, a data modeling approach to analyze customer value used in marketing techniques to gather factors like purchase recency, frequency, and amount spent on a purchase. This basic marketing and retail analytics course can help you uncover more substantial business insights and customer needs. 

Find out recent trends in customer behavior by taking up a free marketing analytics course for your level. 

Great Learning offers multiple data science courses that make you proficient in Data Science to excel in your career. Enroll in the Best Data Science course and earn a Postgraduate degree online. The course is designed in collaboration with the University of Texas at Austin. You will also receive career mentorship services along with the program to help you elevate your corporate journey.

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Course Outline

Overview of Marketing
Marketing Terminologies
RFM Analysis - Using Tableau
RFM Analysis Using - KNIME
Percentiles and Auto Binner Function in KNIME

Our course instructor

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Prof. Raghavshyam Ramamurthy

Industry Expert in Visualization

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56.4K+ Learners
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2 Courses
Raghavshyam (Shaam) Ramamurthy is a data visualization consultant with 15 years of experience across the globe. He worked in the US for 10 years across a variety of industries like manufacturing, chemical processing, and utilities. He consults on Visual analytics, KPI management, Dashboard development and Product development. He has a strong passion for teaching and visits IIT-Madras, IIM-Trichy, IIM-Ranchi, Great Lakes Institute of Management and SP Jain School of Global Management.

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Marketing and Retail Analytics

4.5 Learning Hours . Beginner

Why upskill with us?

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700+ free courses
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Free life time Access

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