Market Basket Analysis

4.33
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2K+ Learners
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Beginner

Enrol in this free Market Basket Analysis course to enrich your knowledge of various concepts in prediction. Learn to solve the rules of market basket analysis using run the apriori algorithm for real-time problems.

What you learn in Market Basket Analysis ?

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Market Basket Analysis

About this Course

This "Market Basket Analysis" tutorial provides a comprehensive understanding of all the key concepts. Market Basket Analysis (MBA) is a tool used in business intelligence to forecast customers' future purchase decisions by analyzing their buying behaviour and preferences. 

The course walks you through the process of implementing an MBA step-by-step, including how to prepare the data and run the apriori algorithm to produce market basket analysis rules. If you're interested in gaining a complete understanding of the topic, simply watch the tutorial to the end.

With the completion of this self-paced Market Basket Analysis course, you will be ready to start your Data Science career by enrolling in a professional Post Graduate certificate program and joining millions of other learners to deepen your understanding of various concepts in the field.

 

Course Outline

Introduction to Market Basket Analysis

This module covers the use of Data Mining to analyze customer data and identify target customers. You will be introduced to Market Basket Analysis and its applications and will receive a summary of the Apriori algorithm.

 

Predicting Sales Using ARIMA

This module helps you understand the planning of sales prediction using time series, ARIMA model explanation, real-time prediction examples such as Samsung tv, whirlpool fridge, and analysis of sales prediction. 

 

Personal Insurance - Digital Assistance

This module covers the problem statement of a personal insurance prediction using text analytics and gives you the solution using the different architectural models like vector space model ( VSM), and latent semantic analysis ( LSA) model.

 

Vector Space Model

This module helps you further understand the in-depth analysis of the vector space model and latent semantic analysis model with evaluation and results.

 

Basics of Sentiment Analysis

This module gives you an overview of sentimental analysis using NLTK python by taking touch skin healthcare mobile applications as an example. It also covers the training model and classifier model concepts in detail. 

 

IntelliAgent

This module covers the basic concept of the intelligent tool, its architecture and future usage of this tool. 

Our course instructor

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Mr. Bharani Akella

Data Scientist

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3M+ Learners
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82 Courses
Bharani has been working in the field of data science for the last 2 years. He has expertise in languages such as Python, R and Java. He also has expertise in the field of deep learning and has worked with deep learning frameworks such as Keras and TensorFlow. He has been in the technical content side from last 2 years and has taught numerous classes with respect to data science.

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Market Basket Analysis

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2.0 Hours

of self-paced video lectures

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