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Search Engine Marketing

Search Engine Marketing Course Provides In Depth Understanding Of Google Ads, SEO VS SEM, Paid Search Ads , Ctrs & Lot More. Get Access To 1000+ Free Courses With Free Certificates. Start For Free Now!

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Beginner

Level

2.25 Hrs

Learning hours

52.7K+
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Skills you’ll Learn

About this Course

With the rise of the internet, Digital Marketing has become the need of the hour. The majority of organizations and individuals try to leverage opportunities and careers in Digital Marketing. It comprises various concepts like knowledge about google ads and the analytics that revolves around it. In this search engine marketing course, Search Engine Marketing has been taken into focus. Learn the fundamentals of SEM and Google ads that let you master the essential concepts of digital marketing. This SEM course will introduce SEM with its functions, processes, and implementation into the brand. The comparison of SEO vs. SEM will be addressed as well.

Great Learning offers an opportunity to learn Digital Marketing with multiple Post Graduate Programs. You can join the Online Digital Marketing Courses to kick start your career in digital marketing. We have multiple management programs with various university partners such as Jain University, Shiv Nadar University, and Great Lakes University, making excellent education accessible to the learners. We aim to accelerate the career transformation of our learners with cutting-edge digital marketing online training.

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Course Outline

What is SEM?

In this module, you will learn about the agenda and the learning outcomes of this search engine marketing course.

How does SEM work?

This module gives you a brief overview of paid marketing and also talks about understanding the customers in the digital ecosystem.

Search Engine Result Page Structure

In this module, you will learn about the result page setup in a step-by-step manner with a detailed explanation about the same.

SEM vs SEO

This module talks about the two methods to enhance your brands' website on search engines, one is through the organic freeway, and the other is through paid marketing. 

Why do we need SEM?

While ranking websites across various search engines, this module will help you understand the need for SEM in today's world.

What are Google Ads?

In this module, you will learn in-depth about google ads and also about the various components of Google Ads.

Different Types of Google Ads

This module tells about the different types of google ads and the uses of each one of them.

How does the Google Ads platform rank the Ads?

In this module, you will gain comprehensive knowledge about the Google Ads platform and also how it actually works.

Google Ad Structure

This module tells about the structure of the Google Ads platform and various elements involved in it.

How do we measure an Ad's performance?

In this module, you will learn the goal of an ad and the purpose to engage a customer to know about the various ways of converting them from a potential customer to an actual customer. Also, you will understand the various metrics involved in measuring an ad's performance.

Criteria for Measuring an Ad

This module helps you learn about the different criteria that companies consider to measure an Ad.

What is CTR?

The number of clicks that an ad receives in any marketing effort that is put by the brand is learned in this module.

Other Marketing Terminologies

At the end of the course, we understand the various marketing terminologies used in today's world.

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Search Engine Marketing

2.25 Learning Hours . Beginner

Why upskill with us?

check circle outline
700+ free courses
In-demand skills & tools
access time
Free life time Access

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