Search Engine Marketing
Search Engine Marketing Course Provides In Depth Understanding Of Google Ads, SEO VS SEM, Paid Search Ads , Ctrs & Lot More. Get Access To 1000+ Free Courses With Free Certificates. Start For Free Now!
Skills you’ll Learn
About this Course
With the rise of the internet, Digital Marketing has become the need of the hour. The majority of organizations and individuals try to leverage opportunities and careers in Digital Marketing. It comprises various concepts like knowledge about google ads and the analytics that revolves around it. In this search engine marketing course, Search Engine Marketing has been taken into focus. Learn the fundamentals of SEM and Google ads that let you master the essential concepts of digital marketing. This SEM course will introduce SEM with its functions, processes, and implementation into the brand. The comparison of SEO vs. SEM will be addressed as well.
Great Learning offers an opportunity to learn Digital Marketing with multiple Post Graduate Programs. You can join the Online Digital Marketing Courses to kick start your career in digital marketing. We have multiple management programs with various university partners such as Jain University, Shiv Nadar University, and Great Lakes University, making excellent education accessible to the learners. We aim to accelerate the career transformation of our learners with cutting-edge digital marketing online training.
Course Outline
In this module, you will learn about the agenda and the learning outcomes of this search engine marketing course.
This module gives you a brief overview of paid marketing and also talks about understanding the customers in the digital ecosystem.
In this module, you will learn about the result page setup in a step-by-step manner with a detailed explanation about the same.
This module talks about the two methods to enhance your brands' website on search engines, one is through the organic freeway, and the other is through paid marketing.
While ranking websites across various search engines, this module will help you understand the need for SEM in today's world.