Google Discovery Campaign

A Discovery campaign is a Google Ads campaign that helps you reach more potential customers across the web. Discovery campaigns use Google's machine learning to show your ads on websites and apps that are related to your business. In other words, Google discovery campaigns are a type of online advertising that helps businesses promote their products or services to a broader audience. They work by placing ads on websites and apps relevant to the business and have a high traffic volume. This ensures that the business's ads are seen by a large number of potential customers and that they are more likely to click on them.

In this Google Discovery Campaign free course, you will start by learning the prerequisites and get introduced to Google Display Campaigns. This will help you understand its role in helping you increase your brand awareness. You will learn to set up a discovery campaign for your brand. Next, you will learn to set up audiences and campaign options. Understanding your audiences and their needs will help you get the upper hand over your competitors and allows you to come up with the best campaign strategies. Lastly, in this Google Discovery Campaign course, you will learn how to launch the discovery campaign.

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