Free Email Marketing Course with Certificate

Email marketing is a form of direct marketing that uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

Building an effective marketing strategy requires you to keep a few points in mind. This module will help you learn how to build an effective email marketing strategy. 

There are different stages in the customer journey where a customer may move from being a visitor to making a purchase. This module talks more about the customer journey and why it is important to understand the same. 

Are you writing email subject lines that don’t convert? Here is a list of words that should be avoided while creating a subject line that resonates with your audience. 

In this section of the email marketing course, you will gain hands-on learning experience and learn more about how to construct, test, deliver and report emails using the email marketing service, Mailchimp.