Analytics in Marketing

Explore our free marketing analytics course at Great Learning. Discover the value of marketing data analysis, its impact on campaigns, and its vital role in shaping future marketing strategies.

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Beginner

Level

1.5 Hrs

Learning hours

9.7K+
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About this Course

Our free marketing analytics Course Offered by Great Learning gives the subscribers an opportunity to understand analytics in marketing, how it will be useful, and what is the importance of the course. 

Marketing analytics is the analysis of data collected through marketing efforts in order to find trends in things like how a campaign influenced conversions, customer behavior, regional preferences, creative preferences, and so on. Marketing analytics as a practice aims to leverage these trends and discoveries to improve future campaigns based on what worked in the past.

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Course Outline

Introduction to Analytics

In this module, you will learn about general analytics and its constitutions. You will also understand the importance of analytics for businesses and finance.

Analytics vs Data Science
Marketing in 21st century
Problems Landscape in Marketing
Case Study for Analytics in Marketing
Questions and Answers for Analytics in Marketing

Our course instructor

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Mr. Viplove Raj Sharma

Associate Director

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10.8K+ Learners
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3 Courses
Viplove Raj Sharma is Associate Director at Great Learning 11+ years of experience in analytics and data science, Consulting senior management and leadership across geographies, industries & functions. Earlier at Royal Melbourne Institute of Technology, Melbourne and Mu Sigma, Bangalore Leading Great Learning’s international delivery of programs across data vertical.

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Analytics in Marketing

1.5 Learning Hours . Beginner

Why upskill with us?

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700+ free courses
In-demand skills & tools
access time
Free life time Access

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