Learn AI in Digital Marketing for Beginners
AI in Digital Marketing
Learn how AI automate and personalize the customer behavior with this AI in Digital Marketing Course
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About this Course
Artificial Intelligence is the new trending skill to be learned in today's world, and it has an impact on everyone's lives in different forms. It is not only automating our tasks but also improving the efficiencies of the business. AI is driving Digital Transformation across various MNCs. The evolution of new digital models changes the existing ways of doing business. In recent times, companies are adopting Digital Marketing, which helps marketers drive better ROI. It contributes to personalizing the websites and applications and predicting the behavior of the consumer. With more data collected across online channels, it becomes easier for marketers to understand deeper about customers and run better campaigns to achieve specific and targeted results. This course on "AI in Digital Marketing" brings the best of both worlds - AI and Digital Marketing. In this course, we will understand both Artificial Intelligence and Digital Marketing and explore the practical applications of AI in Digital Marketing.
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Course Outline
This module answers a thought-provoking question “What differentiates machines from humans?” While machines are faster, humans have cognitive senses that machines do not.
If we break the term AI and try to understand the meaning we find a number of outcomes. There are broadly five definitions of intelligence that are explained in this module.
Do you think machines have emotions today? Well most of the research today in the field of AI is focused on providing reasoning and Emotional IQ to machines.
This module helps you understand the various areas where AI can be explored in today's world like deep learning, predictive analysis, translation, Natural Language processing, etc.
With AI being the most trending field of study in recent years, this module decodes all the various opportunities in this domain.
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