SEO Analyst

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Job Description

Keyword Research and Analysis:
  • Conduct thorough keyword research to identify high-potential keywords relevant to our courses and target audience.
  • Analyze competitor keywords and industry trends to stay ahead of the curve.
On-Page Optimization:
  • Optimize web pages for targeted keywords, ensuring content, meta tags, and other on-page elements are aligned with SEO best practices.
  • Collaborate with content creators to integrate SEO strategies into content development.
Technical SEO:
  • Audit and optimize website structure, internal linking, and other technical elements for improved search engine visibility.
  • Work closely with the development team to implement technical SEO recommendations.
Content Strategy:
  • Develop and execute a content strategy that aligns with SEO objectives and drives organic traffic.
  • Identify opportunities for new content creation to address user needs and improve search rankings.
Link Building:
  • Plan and execute effective link-building strategies to enhance domain authority and increase backlinks from authoritative sources.
Monitoring and Reporting:
  • Regularly monitor website performance using analytics tools.
  • Prepare and present detailed reports on key SEO metrics, rankings, and organic traffic.
Collaboration:
  • Collaborate with cross-functional teams, including content, design, and development, to implement SEO recommendations.
  • Stay informed about industry trends and algorithm updates, adjusting strategies accordingly.

Qualifications

Experience:
  • Minimum 3 years of experience in SEO with a proven track record of driving organic growth.\
  • Experience in the education or e-learning sector is a plus.
Technical Skills:
  • Proficient in using SEO tools such as Google Analytics, SEMrush, Ahrefs, etc.
  • Strong understanding of on-page and technical SEO best practices.
Communication Skills:
  • Excellent verbal and written communication skills.
  • Ability to convey complex SEO concepts to non-technical stakeholders.
Analytical Skills:
Strong analytical skills with the ability to analyze data, draw insights, and make data-driven decisions.

Team Player:
Ability to work collaboratively in a fast-paced, team-oriented environment.