Why are Digital Marketing Courses So Expensive in India?

Did you Know?

According to U.S. Bureau of Labor Statistics the marketing overall employment is projected to grow 8% from 2024 to 2033. 

With digital marketing turning up every year, more and more businesses are choosing digital marketing to implement.

With these stats around more and more students are inclined towards digital marketing, and pursuing a career in this domain. Students are drawn to this field not only because of its high demand but also for its dynamic nature and unique job opportunities.

In this blog, we will see what those expensive digital marketing courses in India bring to the table, and how they justify their price. And how you can choose the right digital marketing course for you to make a career transition in this field.

Reasons for High Course Fees in Digital Marketing

1. Experienced Instructors and Expertise

Valuable industry insights, practical skills and expertise are brought to the learning experience by top notch instructors, but at higher costs. The high course fees also reflect the fact that they require a high level of time and expertise – seasoned professionals ask for the money they can make for their knowledge.

2. Comprehensive Course Material and Resources

In fact, digital marketing is extremely vast and ranges from SEO to content marketing, PPC to social media, and analytics. The courses have great content that includes ebooks, guides, templates and access to paid tools. The costs of developing and maintaining up to date course materials add to the price.

3. Hands-On Learning Modules

Digital marketing is full of practical experience, so such programs include case studies, internships, live projects, and simulations. They make learners job-ready. They take up so much space, use so many resources, and need industry partnerships to work, so it costs a lot more.

4. Up-to-Date Curriculum

You can never know when digital marketing will be outdated, that is why the courses must keep their curriculum updated. The increased investment required to incorporate the latest strategies, trends and tools into a program, as well as their course design, and instructor time, results in higher course fees.

Value of Certification in Digital Marketing Careers

Having digital marketing certifications gives you credibility, makes your job ready, and gives you that edge. The certifications employed by digital marketers are usually regarded favorably by the employers as they believe certified candidates do understand what goes on within the digital marketing landscape and also have some practical skills in different digital channels.

• Career Advancement: Certification can lead to higher-paying roles, greater responsibility, and more job opportunities.

• Increased Confidence and Credibility: Certification shows commitment to the field, enhancing your professional credibility.

• Up-to-date Knowledge: Certified professionals often have an edge as they are trained in the latest tools and techniques, making them more adaptable in a dynamic industry.

Industry Demand and Salary Potential for Digital Marketers in India

India’s digital marketing industry is on the rise, with new jobs and better salaries. With 8% annual growth expected for 2030, the industry now sports 25% more jobs than just five years ago, with demand for digital marketing professionals having skyrocketed. Then, those who attended courses and are certified digital marketers will get an average salary bump of 20-30% than those non certified digital marketers.

Cost Comparison: Digital Marketing Courses in India vs. Other Countries

In comparison to the U.S. and Europe, digital marketing courses in India generally offer better value. Here’s a look at average prices:

In India, programs like those offered by Great Learning provide comprehensive learning experiences at a fraction of the cost of equivalent programs abroad. This difference is largely due to lower operational costs and the pricing model tailored to the Indian market.

If you are curious about what more opportunities and jobs are available in the digital marketing domain and what the future holds for this domain, you can check out “The future of digital marketing jobs: opportunities and challenges ”.

How to Find Affordable, High-Quality Digital Marketing Courses

If you’re looking for affordable options, here are some tips for finding quality courses that won’t break the bank:

1. Explore Free Resources and Courses

Platforms like Great Learning offer free courses covering foundational concepts to advanced digital marketing skills, including:

• Introduction to Digital Marketing Free Course: In this course you will learn about the basics of digital marketing, why it is needed and how digital marketing is working across the globe for transforming business.

• Digital Marketing Frameworks Free Course: In this you will learn about digital marketing concepts and frameworks, which will give you a broad understanding of how digital marketing is being used in the real world.

• Digital Marketing Strategy Free Course: In this course you will learn how to make strategies for digital marketing, and how those strategies can impact a business and make significant changes.

• SEO For Beginners Free Course: In this course you will learn about What SEO(search engine optimization) is, and how it is used by professional marketers to enhance their traffic and revenues.

• SEO Strategies Free Course: This course will teach you how you can make perfect strategies for your seo campaigns which will give you a better understanding of outcomes.

• Google Search Campaign Free Course: In this course you will learn about how Google Search Campaign works, and how you utilize these techniques to your advantage while making your own growth strategy.

2. Check out our programs for hands-on learning

Within these programs you will get to work on real-world case studies and projects which will give you hands-on experience in the domain of digital marketing.

PG Program in Strategic Digital Marketing

This postgraduate program will give you transformative experience through live mentorship, flexible learning and comprehensive curriculum focused on industry relevant skills. This program is perfect for those who are looking to gain digital marketing skills and unlock the unmatched potential in cutting-edge field.

• Program Highlights:
  • Duration: it’s a 6-month course with live sessions.
  • Mentorship and Guidance:
    • You will get one-on-one industry interactions with experts, along with that you will also be getting a resume and LinkedIn profile review, with interview preparation, mock interviews, etc.
  • Added Modules:
    • 36 digital marketing tools covered
    • 8 digital marketing certificate assistance.
    • 2 weeks of pre-work.
    • 8 weeks of performance marketing module.
    • 4 weeks of digital footprint creation.
    • 2 weeks of SEO.
  • Certification:
    • You will get a prestigious certificate from Great Lakes Executive Learning which is ranked 1 in analytics education and 4th in Private B-Schools.
  • Learning and content:
    • 225+ hours of learning content will be there for you with 9+ tools and languages covered to equip you with practical knowledge.
    • 200+ projects in 50+ domains are already completed in this project.

3. Evaluate Industry Recognition and Reviews: Courses with strong industry backing and positive reviews often justify their cost with better career outcomes. You can also explore alumni testimonials on reputable sites or Great Learning’s blogs.

4. Check for Scholarships and Discounts: Great Learning is one of the platforms that offers discounts and scholarships so that high-quality education can be made more accessible to many.

Why is this course value for money?

The course offers numerous advantages which are very unique and testify for the course relevancy. Here are some of the unique features and advantages of our course:

• Learn from anywhere, anytime.
• The course offers dedicated support for career, which includes placement assistance, resume building, and interview preparation.
• The course offers practical learning experience which directly helps you in your career implementation.
• The best and foremost support from mentors and dedicated support managers makes your learning experience easy.
• The program gives access to hiring events and curated job opportunities for transitioning your career.

Conclusion

While the digital marketing courses in India might cost you a lot, the returns on the career front are usually worth the investment. However, the demand for digital marketing skills is rising, and certification comes with lucrative opportunities to gain that edge. When you know the reasons for pricing, you can make a more informed choice about which course to take. Great Learning is extremely affordable for those on a budget, and you can choose to build your skills without compromising their quality.

Still confused about whether digital marketing is for you or not? Check out this “Is digital marketing a good career, and how should I pursue it?” to get a better understanding of how digital marketing can give you a career boost.

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