What is the scope and career of digital marketing?

Digital Marketing has become an integral part for any business to exist and grow online in this technology-driven economy. There are so many methods of digital marketing, such as SEO and content marketing, social media, analytics all those strategies are used to build brand awareness, engaging customers, and driving sales etc.

With most of the consumers spending their time on online, companies are looking for professionals having digital marketing skills.

Now, let us discuss what can be seen in the Digital Marketing Career.

Why Pursue a Career in Digital Marketing?

Digital marketing is an interesting career choice that is in great demand in almost every industry. The versatility of this profession allows you to pursue freelance consulting, become part of an in-house marketing team, be affiliated with an agency, and much more.

Digital marketers can boost their creativity on campaigns while also delivering real business results.

Why pursue digital marketing?

High Demand: With more and more businesses moving toward the online presence, there is always going to be a high demand of digital marketers.
Dynamic Roles: Digital marketing is ever-evolving and hence provides ample opportunities to learn and grow.
Flexibility: Work as a freelancer, join a specialized agency, or become an in-house expert.
Lucrative salaries: Digital marketers earn an average salary of $135,030, with entry-level positions starting around $61,250 and experienced professionals earning up to $208,000.

Explore our comprehensive guide on Is Digital Marketing a Good Career, and How Do I Pursue It? to learn more about the opportunities, skills, and steps you need to take to launch your career in this fast-growing field!

Key Areas and Roles within Digital Marketing

Digital marketing covers a vast domain with many specializations, demanding specific skills. Here is a brief summary of popular areas:

Search Engine Optimization (SEO): SEO experts specifically optimize a website to improve visibility in search engines, which helps the site get organic traffic by getting higher positions in the SERPs.

Content Marketing: Content marketers produce and distribute useful content, such as blogs, videos, and e-books targeted towards consumers intended to inform or entertain the audience. It is instrumental in building authority within a brand while also having conversion potential as well.

Social Media Marketing: Social media marketers manage the brand appearance on Facebook, Instagram and other social platforms with brand engagement and visibility.

Email Marketing: Specialists in email marketing craft targeted campaigns to build customer relationships and boost conversions through personalized outreach.

Pay-Per-Click (PPC) Advertising: PPC specialists run paid ad campaigns on search engines or social media platforms to increase qualified traffic and leads quickly.

Affiliate Marketing: Affiliate managers coordinate with partners and influencers to promote products, expanding reach through a commission-based model.

Analytics and Data-Driven Marketing: Data analysts gather and interpret marketing data, providing insights to optimize campaigns and measure ROI effectively.

Each role requires a unique set of skills, often covered in digital marketing courses in India, to prepare professionals for these specialized roles.

Digital Marketing Scope in India and Globally

Did you know? India’s digital media market was valued at over ₹654 billion in 2023, with projections reaching ₹955 billion by 2026.

Globally, digital marketing is a multi-billion-dollar industry, worth nearly $366 billion in 2023, and is expected to grow to $1.3 trillion by 2033, with a CAGR of 13.6%.

The digital marketing industry is experiencing incredible growth, especially in India, driven by a surge in internet usage. As more businesses move online, the demand for digital marketing professionals has skyrocketed, opening up a wealth of job opportunities.

Digital marketing offers transferable skills that can be applied across various industries and regions, making it a dynamic and valuable career choice.

How to Start a Career in Digital Marketing?

To start your career as a digital marketer, it’s important to understand the basics of marketing, brand building, and digital marketing. Here’s a simple guide to help you get started in this field:

Online Courses: Enroll in a structured digital marketing course that offers hands-on experience, expert guidance, and opportunities to connect with professionals in the field.

Certifications: Consider completing certifications in areas such as Google Ads, Google Analytics or Facebook Ads to increase credibility and take your resume up a notch with potential employers.

Portfolio Development: Generate relevant working experience through internship or self initiated projects and create a portfolio portraying your abilities in real-life settings.

Ready to start your digital marketing career? Explore comprehensive digital marketing courses today to gain the expertise and credentials needed to excel in the industry!

Skills Required for Success in Digital Marketing

Successful digital marketers need both technical and soft skills, including:

Search Engine Optimization
Content Marketing
Video Marketing
Data Analytics
Product/ UX Design
Social Media Marketing
Creative Thinking & Problem Solving
Communication Skills

Check out our blog on Top 8 Essential Digital Marketing Skills in 2024, for diving deeper into skillls

Benefits of Taking a Digital Marketing Course from Great Learning

Great Learning has been awarded the ‘Best Online Skills Provider of the Year’ award by Entrepreneur India. The Great Learning programs are accredited by world-class universities and learning institutions.

Learners benefit from a 50% average salary hike upon course completion and access to 3,300+ top hiring companies, which include Google, Microsoft, Amazon, Intel, cognizant, and many more.

200+ hands-on projects completed over 50+ domains.

Explore Great Learning’s digital marketing programs for a comprehensive approach to mastering digital marketing.

Best Digital Marketing Certification Course

Now that you know what to look for, here are some of the best digital marketing certification programs you can consider:

1. Post Graduate Program in Strategic Digital Marketing

The Great Lakes’s Post Graduate Program in Strategic Digital Marketing is designed to equip you with the essential digital marketing skills and strategies required for today’s workplace.

Learn from expert instructors, work on capstone projects, and gain business insight to tackle real-world challenges. Upon completion, earn a certification from Great Lakes Executive Learning, one of the top 10 institutes in India.

Program Highlights:

6 months live online program
300+ hours of overall Learning
15+ real-world industry-relevant projects
Hands-on Learning on marketing tools such as Google AdWords, Facebook, Linkedin, Semrush and 46 more.
Network with Industry leaders through our offline immersion program
Access to career services, which includes Job boards, Hiring events, Resume Building & Mock Interview workshops
Dedicated career support
Live Personalized Mentorship in small groups.
Datasets from top-most industries like Netflix, Uber, Amazon, etc.
20+ professors, 2500+ industry mentors and 3 award-winning faculties.
Certificate from Great Lakes Executive Learning, which has 1st rank in Analytics Education, 4th in top standalone institutions and private B-schools, and 5th in non-IIM/IIT Institute.

If you’re serious about mastering digital marketing, this course is a great way to get started.Enroll now in the Post Graduate Program in Strategic Digital Marketing.

Want to Start Learning For Free?

Take a look at free online courses.

Free Digital Marketing Strategy Course: This course is focused on providing an overview of digital marketing concepts, strategies and tools. Using channels like social media, SEO, email marketing this will give you a good start for digital marketing.

SEO for Beginners Free Course : Learn Search Engine Optimization details. Candidates will discover the in and out manner of keyword research, on-page & off-page optimization, and how to raise website rankings on search engines.

Digital Marketing Tools Basics Free Course: This course introduces participants to essential digital marketing tools. Learners will discover various platforms and software used for analytics, social media management, email marketing, and more.

Content Marketing Basics Free Course: This course teaches the fundamentals of content marketing and creating compelling content to attract and engage audiences. The learners will be able to learn about content strategies, distribution channels and measurement of success.

Marketing Analytics Free Course: In this course, participants will learn the importance of analytics in digital marketing. The curriculum includes data collection, analysis, and interpretation to make informed marketing decisions.

These resources are a great starting point for your journey in digital marketing!

Must Read: The Future of Digital Marketing Jobs: Opportunities and Challenges

Career Paths and Growth Opportunities

In Digital marketing, there are a range of roles, from entry-level positions to senior roles:

Entry-Level: Digital Marketing Executive, Content Writer, SEO Specialist.

Mid-Level: Digital Strategist, PPC Analyst, Social Media Manager.

Senior-Level: Marketing Director, Head of Digital Strategy.

To learn more about why digital marketing is a promising career path, check out this Digital Marketing Career Path blog on building a career in this dynamic field, skills required for digital marketing, roles, responsibilities and salaries.

Also read Top Career Opportunities For Digital Marketer.

The field offers lucrative growth prospects. In India and globally, digital marketing professionals are earning competitive salaries, with numerous opportunities for career advancement, entrepreneurship, and consulting.

Conclusion

Digital marketing presents a broad and rewarding career path with limitless growth potential. Whether you’re just starting or looking to advance in this field, the demand for skilled digital marketers continues to rise.

Begin building your expertise today with a digital marketing course to embark on a journey in one of the most dynamic fields of the digital age.

Frequently Asked Questions(FAQ’s)

Q1. What is the scope of digital marketing in the coming years?

The digital marketing demand is going to be increased steadily as the businesses are getting online. Digital marketing is essential in many industries including e-commerce and finance.

Q2. Is digital marketing a good career in India?

Yes, digital marketing is a highly sought-after career in India, with excellent salary potential and career growth opportunities.

Q4. What can I expect to learn in a Digital Marketing Course in India?

In a Digital Marketing Course in India, you’ll learn key skills like SEO, Social Media Marketing, Content Marketing, PPC, Email Marketing, and Data Analytics, along with practical experience to implement these strategies in real-world scenarios.