Table of contents
- What Can I do with my marketing degree?
- Why should you study marketing?
- What does a Marketer do?
- What does a marketing degree provide you with?
- What all can you do with your marketing degree – Job Opportunities
- Opportunities in Marketing
What Can I do with my marketing degree?
Choosing a career is an important decision that all of us make at some point in our lives. There are various career paths that you can choose from and get a degree. Now, let us look at one degree – the marketing degree. When you opt for a degree in marketing, it is known to open a variety of doors for you and give you a variety of opportunities for the future. A marketing degree offers a business-related career path and is known to be an extremely important function of a business.
Why should you study marketing?
Marketing covers a variety of aspects like advertising, Public relations, branding, promotions, digital marketing, offline marketing, sales and business development, product launching, and many more. Being able to provide the best product and service is one thing, but it is also important to influence consumers to invest in the product or service, which is what a marketer does. The strategies of a marketer are what make the difference.
The reason you should study marketing or get a marketing degree is that marketing is a part of every industry, and industries of every size involve marketing to reach their customers. Marketing is required everywhere. You could market products, services, properties, persons, places, various events, provide information, or even organizations. A marketer builds demand for the above-stated things and adds value to the lives of its customers and the industry.
What does a Marketer do?
A marketer is responsible for a variety of things, but the basics of what a marketer does remain the same.
- Develop strategies and plans
It is necessary to place the right strategy when marketing a product or service. You can’t just blindly go to random customers and force your product or service. It is important to find the core competencies of the firm and also help the firm increase its ROI
- Capturing Marketing insights
The customer often changes with newer trends coming in. It is necessary to closely monitor the environment and assess the potential of your product or service and also be able to forecast the demand
- Building Strong Brands
Consumers invest in well-known brands, and for that Marketers are responsible. To position the brand in the minds of the customer, keeping in mind the position of the competitors
- Connecting with customers
Marketing is only successful when customers make a purchase and keep coming back to you. For them to keep coming back to you, it is important to develop long-term relationships with them by providing them with the best services and a great user experience.
- Creating Value
With continuously finding out marketing insights and staying up to date with the trends, marketers need to develop new products and launch them in the market at the right time.
Marketing is not a new approach, it has been in use for a very long time. What’s changed is the dynamics of marketing. With buyers and sellers being in close contact and knowing the needs and wants of the consumers. It has changed to a larger consumer base, with sellers creating buyer personas of their consumers and fulfilling the demand. Today marketers need strategies and plan to be a part of the changes and understand concepts of digital marketing, market research, and both online and offline modes of marketing.
Another thing that you must remember is that marketing isn’t just selling/ forcing the product on the consumer. It is explaining the consumer using various domains of marketing like ads, content writing, and research as to why the consumer should buy your product or service. It is to be able to explain the needs of the customers and how your product can fulfill their needs.
What does a marketing degree provide you with?
A marketing degree teaches you a variety of skills that help you in your future during the job that you do. Let us look at the skills a marketing degree provides
- Communication skills – The first and the most important skill in marketing is communication, verbal or written. As a marketer, you are responsible for creating campaigns. The ability to communicate about products and services is very important.
- Analytical Thinking skills – Marketing involves staying up to date with trends and insights. A Marketing degree provides you with the ability to analyze the market on various bases and also draw conclusions from them.
- Creative skills – There is always a need for developing new and innovative products, and a marketing degree helps you in being creative and also knowing whats the product that is in demand
- Technology skills – Marketing uses a variety of tools and techniques. The knowledge of these tools helps companies stand out from the competition.
With all the skills and knowledge that you acquire during your marketing degree, it offers you a variety of job opportunities and be the best in the business.
What all can you do with your marketing degree – Job Opportunities
- Marketing Executive
These are professionals responsible for managing the execution of various marketing strategies and campaigns to maximize profit. You will be responsible for assessing the current trends and working on developing the products that are in demand. Some of the work that you will do as a marketing executive will include
- Developing the campaigns for marketing of products and services
- Analyzing the market and defining the target audience
- Various promotional plans and strategies for the product to reach the right audience
- Utilizing the latest technologies to increase the ROI of the business
- Analyze the needs of the audience and work on strategies to drive consumers to your business
- Digital Marketing Executive
Today Marketing is majorly online, in the virtual world. Businesses, the competitors, the audience, everyone is online and it is important to invest in digital marketing. For every firm, this increases the demand for digital marketers or digital marketing executives. As a digital marketing executive, you will be putting the technology and analytical thinking skills to work. Since Digital Marketing is a wide scope, you can be involved in the various digital marketing verticals or specialize in a few of them, the specializations that you can have in the digital marketing field and the roles you can earn with your marketing degree are as below
As a digital marketing executive, you will be responsible for email marketing, using AdWords to reach your audience, advertising on Facebook, and so on. You will be responsible for communicating about new products and services to the customers.
- Social Media Manager
Since social media today is an extremely important platform to reach your audience, firms need social media experts to increase the awareness of their brand. As a social media manager, you will have to develop strategies that best suit the platform and your brand and create an online presence of your brand. As a social media manager, you will be responsible for creating content that engages your audience on social media and also follows the latest trends that occur.
- Copywriter
With an interest in creating engaging content and providing customers with reasons as to why they should purchase your product or service. A copywriter works on attracting an audience through slogans, phrases, product descriptions, and blogs. With an interest in writing, you could become a copywriter, and your marketing degree will help you understand what features of a product or service are actually important to consumers.
- SEO specialist
For a website to attract customers, a website needs to rank high on google. As an SEO specialist, you will be responsible for optimizing the site for various factors to rank higher. Using the various skills you acquire in your marketing degree and a few other courses, you will be responsible for optimizing the content to maximize the traffic to the website.
- Market Researcher
With a degree in marketing, you also gain expertise in market research. A Market researcher is responsible for analyzing the market for various trends, analyzing the insights, and collecting data that helps in making data-driven decisions. Your analytical thinking skills are put to use in this profile. With new technologies and evolving markets, you will be responsible for identifying the products and services that are in demand. A market researcher needs to work on PESTEL analysis, SWOT and find factors to understand the psychology of the consumer when making decisions.
- Brand Management
As we know the influence a brand has on the consumer, a career as a brand manager is very lucrative. From positioning the brand to marketing it both online and offline, a brand manager does it all. Brand managers are responsible for the satisfaction of customers and also keep a look at the way competitors are positioning their brand.
- Marketing consultant
It is extremely important to optimize the strategies and plans that are used when marketing a product or service. A marketing consultant or a management consultant is responsible for this. It is one of the highest paying jobs in the marketing sector, as they help in making the decisions based on data and various other factors and work closely with marketing a product or service.
- Product Marketing Manager
These have responsibilities for the creation of new products and services and develop strategies and plans to communicate the benefits and the features of the products to consumers. They are the voice of the customer and market products based on the needs and the demands of the consumers.
- Marketing Analyst
Marketing analysts are responsible for deciding which products and services should be sold in the market and at what price they should be sold. They help companies position themselves based on the price and the kind of products. They are researchers that work based on data from consumers, competitors, and current market scenarios. They create reports based on these and help firms make well-informed, data-driven decisions.
Other potential roles that someone with a marketing degree can play are – Public Relations and communications, event marketing manager, UX Designer, Content Marketer, Key account manager, Media Buyer, and so on.
Opportunities in Marketing
As a marketer, you can work in a variety of sectors because today every sector markets its products and services. It could be business-to-business (B2B), business-to-consumer (B2C), and so on. You could be a part of the banking sector, insurance companies, management consulting firms, tourism sector, hosting events, leisure sector, and also be a part of startups.
Marketing as a field provides a variety of opportunities, and with a marketing degree, you can be a part of any sector that you wish to be in. You don’t have to fit in a box to convince consumers about a product or service. There are a variety of niches in marketing and, you have to find your niche.
With these MBA Courses, as you learn the concepts, there are a lot of opportunities for you to apply that knowledge. It helps you in breaking the stereotypes and make a difference. It always keeps you up to date and is required everywhere, and with that marketing is also very relatable. Products and services are marketed to us everywhere we go and, with your career in marketing; you can enhance the engagement of the audience towards your product and service and increase the ROI of the business.
