Top Digital Marketing Trends of 2023

Top digital marketing trends :

1. Using Ai for personalized marketing

2. Using Chatbots

3. Video Marketing

4. Influencer Marketing

Using AI for Personalized Marketing

57% of businesses use AI to ↑ customer experience & support.

1.↑ relevant Customer Targetting 2.↑ Conversion Rates 3.↓ Less intrusive 4.True personalized marketing.

Using Chatbots

1. To promote product features 2.To gain more customers 3. To retain old ones 4. 24/7 Available 5.Quicker at answering Customer Queries. 6. Multi-Lingual

Video Marketing

1. Videos >> all other forms of content 2. They are Content rich & effective to advertise goods/services 3. Short videos in social media help reach the right audience & ↑ customer base

Influencer Marketing

Promoting a brand to a wider audience by utilising a celebrity or social media influencer's niche following of thousands or millions of followers.

They can persuade the audience & ↑ trust.

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