GA4 is the latest version of Google Analytics and introduces several significant changes compared to its predecessor, Universal Analytics. Here are some key facts about Google Analytics 4;
Event-Based Tracking
GA4 primarily uses event-based tracking, which focuses on tracking user interactions and events on your website or app. This allows for more granular tracking of user behavior and engagement.
User-Centric Approach
GA4 shifts from a session-based model to a user-centric model, making it easier to track user interactions across multiple sessions and devices.
Enhanced Cross-Platform Tracking
GA4 offers improved cross-platform tracking, allowing you to track user interactions across websites, mobile apps, and other digital platforms more effectively.
Event Parameters and Enhanced Measurement
GA4 encourages the use of event parameters to provide additional context to events, such as item name, item ID, and more.
Custom Reporting
GA4 offers a more flexible and customizable reporting system, allowing you to create reports tailored to your specific needs using a drag-and-drop interface.
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