CaratLane, a modern jewelry brand, continues to surprise with unique digital experiences. Let’s dive into their heartwarming Postcards campaign.
On Feb 24, CaratLane launched 'Postcards,' allowing customers to embed heartfelt audio messages into rings for their loved ones.
With influencers driving the message, CaratLane's campaign encouraged people to express their love openly, using #KhulKeKaroExpress.
The 'Postcards' campaign reached 760 million people, with an impressive engagement rate of 1.67%.
945 million impressions and 6,06,000 likes.
With features like live shopping and try-at-home, CaratLane is leading the way in blending digital marketing with a personal touch.