Part-6: Brands That Nailed Their Digital Marketing Strategy in 2024

Empowering Women Entrepreneurs

[{"selector":"#anim-7e1f299d-97ad-4035-8f6d-f08815dc9fb9 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-3.552713678800501e-15%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] To celebrate Women’s Day 2024, SUGAR Cosmetics launched the #NotSoSmallBusiness campaign, empowering women-led businesses and amplifying their visibility. View Details Here

Supporting Women-Led Businesses

From March 1st to March 7th, 2024, SUGAR Cosmetics featured a different woman-led business daily, highlighting their journeys and success stories.

How It Worked?

[{"selector":"#anim-0f8d056b-f9a5-4bea-9bcd-7ec0347d0741 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-31.249999886225726%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] Each business was showcased in 1-1.5 minute reels, highlighting their challenges, successes, and unique selling points. The campaign garnered over 1.4 million views and reached 10 lakh people, receiving tremendous engagement and positive responses.

Over 2,000 Businesses Participated

[{"selector":"#anim-c74d7f54-2fea-4dc2-82cb-d9b85273bca9","keyframes":[{"offset":0,"transform":"translate3d(0, -334.14881%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.29,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.45,"transform":"translate3d(0, -93.96264537200001%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.61,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.71,"transform":"translate3d(0, -31.944626236000005%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.8,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.85,"transform":"translate3d(0, -11.995942279000001%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.92,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.96,"transform":"translate3d(0, -5.212721436%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":1,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"}],"delay":0,"duration":600,"fill":"both"}] The campaign received over 2,000 entries from women-led businesses, further cementing its impact in empowering women entrepreneurs.

SUGAR Cosmetics: Leading the Change

Known for its modern beauty products, SUGAR Cosmetics continues to support women, not only through beauty but by amplifying their entrepreneurial journeys.

Learn Digital Marketing to stay ahead in the game!

[{"selector":"#anim-ea6dacf3-7c8e-4114-a82b-6efaab979fce","keyframes":{"transform":["scale(1)","scale(1.5)","scale(0.95)","scale(1)"],"offset":[0,0.33,0.66,1]},"delay":0,"duration":1450,"easing":"ease-in-out","fill":"both","iterations":1}] Learn more