For Valentine’s Day, Cadbury Silk launched 'The Story of Us,' allowing couples to create personalized animated love stories using AI.
In partnership with filmmaker Zoya Akhtar, the campaign encouraged couples to craft their unique love stories in an innovative, personalized way.
By scanning a QR code on Cadbury Silk packs, users could design avatars and create their own Valentine's Day movie.
The campaign generated 1,560 million social media impressions, reaching 199 million people, with influencers helping drive engagement.
The campaign reached 199 million people, with over 525,000 personalized love stories created in just 18 days.
Select stories were featured on Disney+Hotstar, showcasing how Cadbury Silk blended AI technology with meaningful consumer engagement.