Introduction
The Salesforce Marketing Cloud (SFMC) has been in the limelight lately, as companies and businesses are learning about the astonishing results it can bring to a business. However, the endless possibilities and intricacies of this Salesforce’s cloud or platform are unknown to many. So, we’ll discuss how the SFMC (Salesforce Marketing Cloud) can positively impact your business. Salesforce is a customer relationship management (CRM) tool that helps companies make better decisions regarding all aspects of business like the sales, marketing cloud, Service Cloud, etc. Its job is to ensure a better connection between the customer and the company.
What is Salesforce Marketing Cloud (SFMC)?
As mentioned earlier, there are multiple clouds or modules within the Salesforce platform. Each cloud caters to a specific business area customer service, cloud marketing, etc. The marketing cloud offers assistance via tools to marketing teams looking to enhance customer experience and increase sales. The multiple tools within the marketing cloud help brands interact better with their existing and potential customers. Insights on the right time and channel to reach customers (SMS, social media ads, email, etc.) help them get the right audience and close more deals. All that with a Salesforce Marketing Cloud Consultant by your side and taking real-time decisions becomes simple.
Benefits of Salesforce Marketing Cloud
Some of the top benefits of salesforce marketing cloud are:
- Better data management
- Better predictions and performance with the help of AI
- Track and analyse your performace
- Create a personalised experience using automation
Better data management
Having heaps of data doesn’t help you but, better data management does. The data stored must be easy to import, access, and read. Doing so is possible with the effective data models that the salesforce marketing cloud offers. Creating a relational database using the various data models enables brands to import and export data efficiently. That’s not it. Storing multiple types of data within the marketing cloud is possible, and you can use different types of data models. The data models are also compliant with SQL, a programming language used for data management. As a marketer, data is the backbone to running a successful ad campaign for the brand. Personalization also becomes easier as you can browse through and access the data required to decide on marketing campaigns. Overall, whether it’s data storage, data flows, or creating relational data, all of it becomes hassle-free using SFMC (Salesforce Marketing Cloud).
Better predictions and performance with the help of AI
What’s the point of blasting emails, SMS, and other social media ads if your customers don’t even open or view them? Wouldn’t it be fantastic to get an accurate prediction of the best time (i.e., when the customers view them) to send out an email to your clients and customers? Salesforce’s very own AI (Artificial Intelligence) model named ‘Einstein’ does precisely that for you. The AI predicts the said information for each customer. Well, technically, it does more than that. Einstein has some exciting features like engagement scoring, where the AI predicts who all are more likely to interact with your promotional messages and emails. Einstein also gives you an engagement frequency to help you understand how many emails to send to every customer, based on the user behaviour. With accurate predictions and engagement scoring using AI, your marketing team will witness a surge in engagement.
Track and analyze your performance
Analyzing previous performance helps in the future. It helps in correcting any errors or implementing new strategies to perform better. However, doing so manually for every action taken by the marketing team is nearly impossible. But, the ‘analytics builder’ feature in the Salesforce Marketing Cloud enables you to track and analyze the performance of all your actions related to marketing campaigns. Whether you need to know about the users visiting your company’s website, the reach of email marketing, or the performance of your social media profiles, accessing all the information is possible using the analytics builder. You can also track the number of prospects and existing customers you have at each step within the marketing cloud using analytics builder. With the help of all the information mentioned above, making business decisions related to marketing campaigns becomes easy and hassle-free for you. Your company may achieve the desired results as well.
Create a personalized experience using automation
Every customer is different. Thus, you must cater to each one differently. Creating a personalized experience for customers and prospects has become mandatory lately. Robust automation tools present in the salesforce marketing cloud help you with operations like segmentation, file upload, data extraction, etc. ‘Journey builder’ is an automation tool present in the marketing cloud that enables you to create a customer journey for each individual across multiple communication channels including email, SMS, web, ads and push notifications. That further keeps track of the customer journey and acts accordingly. Whether it’s about sending an email to a customer who has added products to the cart but hasn’t completed the transaction or reminding them via SMS until the journey ends, you can choose the duration and complexity of the customer journey as well.
Final Thoughts
Salesforce platform is one of the leading CRM platforms catering to more than 150000 businesses. The various clouds present in the CRM help you with business operations. Using the marketing cloud for all your marketing needs may positively impact your company’s performance, whether it’s turning prospects into customers or increasing sales. However, having a certified Salesforce Marketing Cloud Consultant is also crucial to achieving better results.
Contributed by : Jessica Smith
