Are you a fresher hunting for a booming employment option? How about digital marketing?
As internet usage is booming in India, numerous companies are looking to invest enormous amounts of money into digital marketing tools for increasing their brand awareness and visibility, and connecting with their customers or audience.
According to the report by Goldman Sachs, India’s internet industry would reach a whopping USD 160 billion by 2025, which is thrice the present value, i.e., 2020.
Since digital marketing is evolving rapidly, the majority of professionals in the current workforce are self-taught. In such cases, it can be burdensome for young graduates and freshers to figure out a way to commence a successful career in digital marketing.
Opening Gates for Successful Career Path in Digital Marketing
Identifying if digital marketing suits you
First, identify if you have an interest in this domain. If yes, then develop some fundamental skills in digital marketing. Young learners can always learn the essential digital marketing terminology on blog posts, YouTube, social media, and digital marketing forums. These artifacts might aid you in understanding whether these concepts are exciting for you or not and if you are motivated to take digital marketing as your career path.
Investing in a robust online certification course
The following step is to apply for a certification course in digital marketing to build a foundation. It will help you gain some expertise and industry knowledge, and a better insight into the subject and its future prospects.
Building a good portfolio
A good portfolio is an extra boost up to your qualifications. A digital marketing portfolio can be developed even while pursuing relevant courses, either as freelancing, during an internship, or building a website as part of capstone projects.
Grasping the knowledge of analytics
The primary component of launching a digital marketing campaign is to judge how it affects the traffic towards the potential website of employers or sales towards their products and services—this aids in translating consumer behavior into operational business data. Hence, learners need to grasp the knowledge of social media metrics and Google Analytics. In addition, they need to be proficient in using tools like SEMrush to track the numbers, helping them improve future campaigns.
Identifying one’s niche
Implementing numerous projects across industries will provide guidance to figuring out one’s long-term career. Paving a pathway early in their careers can assist freshers and aspirants into positioning themselves as a specialist.
Staying up-to-date
Organizations that heavily depend on traditional mediums are now making huge bets on digital and social mediums. At this enormous pace of the expansion of the digital footprint and technology, one needs to continue learning and keeping abreast with the latest tools and techniques for a successful career path in digital marketing.
