- Introduction
- Top reasons why you should enroll in PG Program in Strategic Digital Marketing Version 22
Introduction
As per a report by Goldman Sachs, released in 2020, the career scope of digital marketing in India will be worth US$160 billion by 2025, making it three times the current value. To help our learners prepare for a rewarding career, get an end-to-end perspective of the digital marketing ecosystem and plan revenue-generating strategies, we have upgraded our digital marketing program to PG Program in Strategic Digital Marketing Version 22. Scroll down to understand the upgraded version of our program:
Top reasons why you should enroll in PG Program in Strategic Digital Marketing Version 22
Here are some of the top reasons why you should enroll in the PG Program in Strategic Digital Marketing Version 22.
1. Covers Sessions on Latest Digital Marketing Tools
From emails to webforms, PPC, and social media, there are tools for every type of Digital Marketing as they can help you zoom past your competition. While some of these tools are foundational, others are specialized, such as keyword rank trackers or design tools. By enrolling in the PG Program in Strategic Digital Marketing Version 22, you get to learn around 36 tools.
2. Performance Marketing Modules
Performance Marketing, a commission-based tactic, is a form of Digital Marketing where advertisers only pay once the users have met a conversion goal, which could be anything – from filling out a form to increasing traction on the landing page. Companies these days are making the most of the performance marketing than the traditional approach as there’s a better Return on Investment (ROI) and scope to monitor the advertisement. To help the students learn the tricks and trades of Performance Marketing, the program provides sessions for eight weeks.
3. Updated Curriculum
By enrolling in the program, you could learn about creative yet practical concepts, such as Design Thinking and UI (User interface)/UX (User Experience), to flare up your digital marketing campaigns.
4. Digiquest Case Study Competition
We at Great Learning believe that case studies are powerful learning tools. That’s why during the program, we host a case study competition that will help learn how to build a holistic marketing strategy and present analysis with the support of data.
5. Learn Traffic Driven Organic Strategies
The program will equip learners with essential knowledge and in-demand skills required to excel in search engine optimization (SEO) strategies. You will get practical knowledge about concepts, such as on-page and off-page SEO, SEO Auditing, Link building, Content Marketing, and tools such as:
- HubSpot’s Website Grader
- Screaming Frog
- Google Search Console
- Mozbar
- GTMetrix
- Yoast SEO
6. Marketing Experimentation
Experimentation helps us to think about what works, why it works, and what might be done differently to make things a little better. Therefore, marketing teams must keep a pulse on the evolving nature of how consumers are interacting with brands. By enrolling in the program, you can learn web data for experimentation utilization in the Web Analytics & Marketing effectiveness module.
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