How to Learn Digital Marketing From India’s Most Trusted EdTech?

The digital marketing field is booming with immense potential and growth opportunities. By 2025, the digital marketing jobs are expected to grow at an annual rate of over 8%. Which means that there will be ample opportunities in the coming future in this domain. 

To have skills in this domain, is an upper-hand for you. However, learning digital marketing can present challenges too. Keeping pace with industry trends, and finding reliable, structured learning paths can be beneficial to learners.

In this blog, we will cover the courses available, programs and the best platform to learn digital marketing. With this you will get equipped with the best industry relevant skills and knowledge to transform your career.

Why Should You Learn Digital Marketing?

1. Growing Demand for Digital Marketers
   As businesses increasingly shift to online platforms, there is a growing demand for skilled digital marketers. With an estimated rise in India’s digital media market to over ₹955 billion by 2026, the need for experts who can effectively manage online marketing strategies has never been greater. From startups to large corporations, every business is looking for professionals who can help them thrive in the digital space.

2. Diverse Career Opportunities
   Digital marketing offers a wide range of roles, from SEO specialists, content marketers, and social media managers to PPC managers and data analysts. This diversity allows you to specialize in a field that aligns with your interests and strengths. Whether you prefer creative roles like content creation or more analytical tasks like campaign optimization, digital marketing has something for everyone.

3. High Earning Potential
   Digital marketing roles often come with competitive salaries. As you gain experience and specialize in high-demand areas such as SEO, paid advertising, or data analysis, your earning potential can grow significantly. Many businesses value digital marketers as key drivers of growth, making them willing to offer attractive compensation packages.

4. Global Career Opportunities
   Digital marketing skills are in demand across the globe. Countries like the United States, UK, Australia, and Singapore have strong digital marketing job markets. Learning digital marketing not only opens doors for local career growth but also provides opportunities to work with international clients or companies, giving you valuable cultural exposure and professional growth.

5. Flexibility and Remote Work Options
   One of the key advantages of digital marketing is the ability to work remotely. Many digital marketing roles offer flexibility, allowing you to work from anywhere. This is especially appealing to individuals who prefer flexible schedules or want to explore freelance opportunities. Whether you’re working as a freelancer or part of a remote team, digital marketing offers the freedom to work on your terms.

It’s an excellent idea to invest in digital marketing skills today in a competitive market. You can learn more about the top reasons to study digital marketing in 2024.

Why Great Learning Is Top Choice To Learn Digital Marketing

Great Learning offers various courses in the domain of digital marketing, and each one of them is designed to equip you with the advanced skills that are in demand, providing hands-on learning experiences. 

What sets Great Learning apart from others:

• High Enrollment Rates: More than 50 batches; over 5,000 + successful graduates.
• Top Ranking: 2020 was the 4th consecutive year as Analytics India Magazine recognized our Analytics program as #1 Analytics program in India.
• Expert Faculty: 300+ industry experts and 25+ top data science educators involved.
• Career Success: Through facilitated career transition for 2,500+ alumni, 90% indicated that the program was recommended.

Types of Courses Offered in Digital Marketing

Great Learning offers a range of digital marketing courses that cater to different learning needs and career goals:

• Full-Time On-Campus Programs: These programs are perfect for those who want a complete digital marketing education with face-to-face instruction.
• Online Programs: These courses can be taken without being rigid and are far more flexible with a lot of know-how access. Here are some top courses you can pursue: 

1. PGP in Strategic Digital Marketing

Join the Postgraduate program in strategic digital marketing to gain transformative experience through live mentorship, flexible learning, and comprehensive career development.

• Program Highlights:
  • 1:1 industry interactions with experts.
  • Resume & LinkedIn profile review. 
  • Interview preparations and mock Interviews to boost your confidence. 
  • Online portfolio assessments.
  • 36 digital marketing tools covered, 9 digital marketing certificate assistance. 
  • 2 weeks of prework, 8 weeks of performance marketing module, 4 weeks of digital footprint creation, 2 weeks of SEO, and more.
  • Certificate from Great Lakes Executive Learning.
  • 225+ learning hours of digital marketing content, with 9+ languages and tools covered.
  • Hands-on project(more than 200+ projects completed in 50+ domains).
  • 20+ professors, 2500+ industry experts, and 3 award-winning faculties.

2. Executive PG Program in Management

This program specializes in business analytics, operations management, marketing with an MBA equivalent curriculum, including Harvard case studies and capstone projects.

• Program Highlights:
  • 12-month program with live online classes.
  • Certification from Great Lakes Executive Learning.
  • 180+ hours of learning content with 9+ tools and languages covered.
  • 1000+ projects already completed in 22+ domains, and 3 papers published at IIMB.
  • It is the top-rated program with a rating of 4.77 out of 5.
  • Weekly live interactive sessions, dedicated career support through interview workshops, and 1:1 mentorship.
  • Access to Great Learning eXcelerate- curated jobs portal and exclusive career fairs.
  • Individual doubt-solving with expert mentors.
  • Opportunity to expand your professional network and meet people with similar interests.

There are several other programs which offer numerous opportunities and other benefits, to get a more broad perspective you can check out the digital marketing courses offered by Great Learning.

• Study Abroad Programs: Through these options, learners obtain global exposure, and can derive an international perspective on digital marketing.
• Free Courses: Becoming a digital marketer is not an easy job but if you can gain some skills on how to do it, then you’re ahead of the game of other people and the Great Learning comes with some great free courses online to help you out with starting at the base with digital marketing.

For learning the fundamentals of digital marketing, you can check out our free course, which will help you to learn the basics and build a strong foundation at no cost:

• Introduction to Digital Marketing Free Course.
• Digital Marketing Frameworks Free Course.
• Digital Marketing Strategy Free Course.
• SEO For Beginners Free Course.
• SEO Strategies Free Course.
• Google Search Campaign Free Course.

At Great Learning, we offer courses for the most serious of learners, as well as short and entry level courses.

Digital Marketing Learning Path: Beginner to Expert

In digital marketing, being able to keep learning is critical to advancing your career. With new platforms, tools, and strategies showing up constantly, it is the professionals’ responsibility to keep up to date with their tricks of the trade. Some advanced skills you might consider learning include:

Beginner Level

Step 1: Understand the Basics

• Learn the fundamentals of digital marketing: Understand what digital marketing is, why it’s essential for modern business strategies, and how it differs from traditional marketing.

• Key Components to Learn:
  • SEO (Search Engine Optimization): Understand how optimizing website content can help improve search engine rankings and visibility.
  • PPC (Pay-Per-Click): Learn the basics of paid advertising, how bidding works, and the role of ads in attracting customers.
  • Content Marketing: Learn how content creation (blogs, videos, infographics, etc.) is used to engage customers and drive traffic to websites.
  • Social Media Marketing: Understand how platforms like Facebook, Instagram, Twitter, and LinkedIn can be used to connect with audiences and promote products or services.

Step 2: Master SEO Fundamentals

• Keyword Research: Learn how to use tools like Google Keyword Planner or Ahrefs to identify relevant keywords for your business or website.

• On-Page Optimization: Master the art of optimizing content, including title tags, meta descriptions, headings, and images, to make pages more SEO-friendly.

• Off-Page Optimization: Learn how external factors, such as backlinks from other websites, can boost a site’s authority and search engine ranking.

• Technical SEO: Understand the technical side of SEO, such as improving website speed, making websites mobile-friendly, and fixing crawl errors.

• Google Analytics: Get familiar with Google Analytics to monitor website performance, user behavior, and other critical metrics. Learn how to track page views, bounce rates, conversion rates, and other key indicators.

Step 3: Dive into Content Marketing

• Content Creation: Start creating a variety of content, such as blog posts, social media posts, videos, and infographics, that align with your audience’s interests and needs.

• Engagement Strategies: Learn techniques to craft content that encourages user interaction, such as comment sections, calls-to-action, and shareable elements.

• Content Distribution: Learn how to distribute content effectively across different channels like social media, email newsletters, and blogs to maximize reach and engagement.

• Performance Measurement: Use metrics such as page views, shares, comments, and conversions to measure the success of your content and adjust strategies accordingly.

Intermediate Level

Step 4: Gain Social Media Marketing Skills

• Platform-Specific Strategies: Learn the complexities of each social media platform (Facebook, Instagram, LinkedIn, Twitter, etc.), understanding what works best on each, including content formats, posting frequency, and optimal engagement times.

• Targeting and Engagement: Understand how to create audience personas and use the targeting features of platforms to reach the right demographics. Learn how to engage with followers through comments, messages, polls, and community management.

• Content Scheduling and Optimization: Use tools like Hootsuite or Buffer to schedule posts for maximum engagement. Learn how to optimize posts for different formats, including stories, reels, posts, and ads.

• Analyzing Social Media Metrics: Master how to use social media analytics tools (like Facebook Insights, Instagram Analytics, or LinkedIn Analytics) to measure campaign effectiveness, monitor follower growth, and track engagement rates.

Step 5: Get Hands-On with Paid Advertising

• Google Ads: Learn how to create campaigns using Google Ads, from keyword research to ad creation and bidding strategies. Understand how to set up search ads, display ads, and video ads.

• Facebook and Instagram Ads: Explore how to create paid campaigns on Facebook and Instagram, including choosing the right ad format (carousel, single image, video, etc.), setting up targeting (demographics, interests, behaviors), and managing budget allocations.

• Conversion Tracking: Understand how to track conversions (e.g., purchases, sign-ups) through tools like Google Analytics and Facebook Pixel to measure the ROI of your paid campaigns.

• Budgeting and Bidding: Learn how to allocate ad budgets effectively, set bidding strategies (manual or automatic), and optimize campaigns for the best cost-per-click (CPC) and conversion rates.

• Ad Testing: Develop skills in A/B testing to evaluate different ad formats, messaging, and calls-to-action to see which combination performs best and refine campaigns based on these insights.

Advanced Level

Step 6: Familiarize Yourself with Analytics and Data-Driven Decision Making

• Master Advanced Analytics Tools: Get comfortable with tools like Google Analytics, SEMrush, and Ahrefs to analyze performance across digital channels. Learn to read and interpret detailed reports to understand how campaigns are performing.

• Key Metrics to Focus On:
  • Traffic Metrics: Monitor website visitors, session durations, bounce rates, and landing page performance.
  • Engagement Metrics: Track user interactions, including time on page, click-through rates, and social shares.
  • Conversion Metrics: Analyze conversion rates (leads, sales, sign-ups) and customer behavior post-interaction.

• Data Interpretation and Strategy Refinement: Learn how to analyze data to identify trends, strengths, and weaknesses in your campaigns. Use this data to refine your digital marketing strategies for better results.

• Optimization: Learn how to optimize campaigns based on data-driven insights, such as improving landing pages for better conversion rates or adjusting social media tactics for higher engagement.

Step 7: Specialize and Stay Updated

• Choose a Specialty: Focus on a niche area within digital marketing where you can develop deep expertise. Specializations could include areas like email marketing, influencer marketing, content strategy, or mobile marketing.

• Stay Current with Industry Trends: Digital marketing is an ever-evolving field, so it’s crucial to keep learning. Follow industry blogs, subscribe to marketing newsletters, and attend webinars and conferences to stay ahead of trends.

• Advanced Courses and Certifications: Enroll in advanced courses from platforms like Google, HubSpot, or SEMrush to further your expertise and gain certifications that will enhance your career prospects.

• Networking with Industry Experts: Engage with influencers and experts on LinkedIn, Twitter, or other platforms. Join industry groups or online forums to exchange ideas, ask questions, and learn from others.

• Test and Innovate: Continue experimenting with new tools, techniques, and strategies to stay ahead of the competition. Try new advertising formats, test emerging platforms, and implement the latest technologies in digital marketing.

By following these detailed steps, you’ll be able to grow from a beginner to an advanced digital marketing professional, equipped with the skills and knowledge to excel in the ever-evolving digital landscape.

If you wanna know more about the best resources to learn digital marketing check out “Which is the best website to learn digital marketing”.

Conclusion

Be it a Beginner or a Professional, Great Learning has partnered with some best digital marketing courses in India and you have access to them. Known for its course format variety, industry relevant curriculum and elaborate hands-on project, they serve as a trusted platform to learn digital marketing skills. At Great Learning, there are several courses available for you to understand to build a rewarding career in digital marketing. 

Curious about how AI and machine learning are impacting the future of digital marketing check out “how machine learning and analytics are shaping the future of digital marketing”.

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