Top 13 Free Digital Marketing Courses

In this ever-changing digital era, Digital Marketing is one of the most popular fields to work in. Brands are moving to digital platforms for their marketing efforts for several reasons. If you wish to stay up-to-date and meet the industry requirements, it is essential to upskill and enhance your knowledge. We have curated a list of free digital marketing courses that you can enroll in to upgrade your digital marketing skills, whether you are a fresher or an experienced individual. 

Also Read: 8 Reasons You Should Study Digital Marketing in 2023

13 Free Digital Marketing Courses

Digital Marketing is a vast domain. There are several areas of digital marketing that one can learn about, such as SEO, Instagram Marketing, Email Marketing, etc. Here’s a list of free digital marketing courses that cater to all your needs. Let’s get started!

1. Introduction to Digital Marketing 

Digital marketing is important because it allows businesses to reach a larger audience with their marketing message. It also allows businesses to target specific audiences with their marketing campaigns. Additionally, digital marketing is more cost-effective. In this free online introduction to digital marketing course, you will learn about various aspects of digital marketing, such as:

• What is digital marketing?
• Types of digital marketing
• Content marketing
• SEO and SEM
• Social media marketing
• Affiliate marketing
• Pay-per-click and PR
• Demo on keyword research

The course is ideal for beginners who wish to step into the field of digital marketing and organic growth. It teaches us the fundamentals required to build a successful career in digital marketing, such as on-page and off-page SEO, automated marketing, pay-per-click, and much more. 

2. Digital Marketing Framework

To achieve business goals, it is important to have a digital marketing framework or strategy in place based on a deep understanding of your customers. Creating a successful digital marketing strategy entails setting clear objectives, using the right mix of channels, and measuring your results. By the end of this digital marketing framework course, you will be able to understand a customer’s journey, understand the brand purpose, learn more about the digital marketing funnel, and much more. 

3. Digital Marketing Strategy

Having a good digital marketing strategy is essential for success. In this free online digital marketing strategy course, we’ll be learning a 4 step framework for building a successful digital strategy. The course curriculum includes: 

• Digital marketing funnel
• What is a digital marketing strategy?
• Digital marketing strategy vs. Digital marketing campaign
• 5 D’s of digital marketing
• Principles of digital marketing
• 4 step framework for digital marketing
• Analysis
• Buyer Persona
• Objectives

The course is designed for beginners and will help you learn how to create an effective strategy. 

4. AI in Digital Marketing

With the advancements in technology, we have seen an increase in the use of AI in marketing. Through personalized advertisements and digital campaigns, we can gain a better understanding of consumer behavior. By understanding the customers well, we can tweak our campaigns to match their needs, thus increasing ROI. In this free online AI in digital marketing course, we’ll learn the following:

• What differentiates a machine and a human?
• What is artificial intelligence?
• Scope of AI
• What is digital marketing?
• Introduction to AI-powered marketing
• Google RankBrain
• Chatbots
• Alexa for marketing
• Personalized product recommendations
• Enhanced shopping experience
• AI-powered website builders, and more.

5. Email Marketing

In the world of social media, email marketing is still considered one of the powerful direct marketing tools. With the help of email marketing, we can convert leads into sales by sending personalized emails to the target customers. In this free online email marketing course, we’ll learn about the benefits of email marketing, how to engage with customers, a hands-on experience with Mailchimp, how to write a great subject line, which words to avoid in subject lines, and much more. You will gain the following skills by the end of this course:

• Email Marketing
• Getting email subscribers
• Copywriting
• Strategic Thinking
• Understanding the lifecycle of the customer journey

6. Search Engine Marketing

With the help of this search engine marketing free online course, you will understand what search engine marketing means, how search engine marketing or SEM works, SEO vs. SEM, and more. The course is specially designed for beginners and will help you step into the world of SEM with the required knowledge and skills. 

You will learn the following skills:

• Digital Marketing
• Search Engine Marketing
• Google Ads
• SEM

7. Content Marketing Basics

Creating and distributing valuable, relevant, and consistent content to attract and retain an audience is known as content marketing. In this free content marketing online course, you will learn what content marketing means, how it helps in improving your brand image, learn about various content marketing tools, and more. By the end of the course, you will gain the following skills:

• Content Marketing Strategy
• Go to Tools for Content Marketing
• Branding Concepts via Content Marketing
• User Behavior
• Content Marketing Strategy
• Content Editing

8. Instagram Marketing Fundamentals

Social media has become extremely popular in today’s world, and Instagram is one of the most widely used social media platforms. In this digital age, businesses can benefit from being present on social media platforms such as Instagram. With the ability to reach a new set of audiences through Instagram reels and influencer marketing, it is important to learn more about Instagram marketing fundamentals. This free online Instagram marketing course will help you understand how to leverage Instagram for your business.  

You will gain the following skills by the end of this course:

• Reasons to do Instagram marketing
• Instagram Statistics
• Strategy for Instagram marketing
• Execution for Instagram marketing
• Copywriting

9. SEO for Beginners

Search Engine Optimisation is an integral part of digital marketing. Getting better visibility and ranking higher up on the search engine results has a great impact on business. With the help of this SEO for Beginners free online course, you will learn about what SEO means, why SEO is required, the types of SEO, a demo on SEO on Google and Yahoo, and much more. 

By the end of this course, you will learn:

• SEO
• YouTube SEO
• Digital Marketing
• Analytics Skills
• Critical Thinking

Check out more such free seo courses and upskill today!

10. Affiliate Marketing

Affiliate marketing has become extremely popular in today’s world. With this free affiliate marketing online course, you will learn what the concept means, the benefits of affiliate marketing, components to build a successful website, best practices, and much more. 

Course syllabus: 

• What is affiliate marketing?
• Techniques used for affiliate marketing
• How to choose a niche?
• Components to create an affiliate marketing website
• Common mistakes made by beginners
• Best practices in affiliate marketing
• Lead generation 

11. Google Display Campaign

A type of online advertising that allows a business to display ads on Google’s partner websites is known as a Google display campaign. These ads are typically banners or visual ads that are designed to catch the attention of a user. This allows a brand to reach a wider audience and promote its products or services to more people. In this free Google Display Campaign Course, you will learn the following: 

• Introduction to Google Network
• Understanding the types
• Types of targeting 
• Prerequisites for creating campaigns
• Creating your campaigns
• Understanding audience targeting 
• Targeting topics for the campaign
• Adding images and videos

12. Google Analytics

A web analytics service offered by Google to help websites track and report their traffic, google analytics is considered one of the most popular web analytics services. It allows us to gather several valuable insights and metrics such as average time spent, organic traffic, sessions, bounce rate, and much more. 

With the help of a free course on Google Analytics, learn google analytics and learn how to use the tool effectively and have a better understanding of it. By the end of this course, you will learn the following:

• Introduction to Google Analytics Dashboard
• Detailed Overview of Dashboard
• Launching a Campaign
• Campaign Tracking

13. LinkedIn Marketing

A professional social networking site, LinkedIn can be helpful for professionals and businesses to connect with each other. It is centered around career building and networking. With the help of this LinkedIn Marketing free online course, you can learn how businesses and professionals can benefit from a LinkedIn marketing strategy. You will learn what LinkedIn is, how it can be used, how you can increase reach on LinkedIn, how to create an all-star profile, how to target the right group of people, how to share the right content, best practices, LinkedIn analytics, and more. 

You will gain the following skills:

• Increasing reach
• LinkedIn Analytics
• Audience Targeting
• Content Sharing
• Increasing reach

Final Thoughts

After taking up these free digital marketing courses, you can kick-start your digital marketing career and power ahead. Enroll today and make yourself future-ready with these in-demand skills. You can also take up a strategic digital marketing course to enhance your skills and power ahead your career.