So, you have a job interview for a profile in digital marketing. Well, that’s great, but you should know that the questions asked during the interview aren’t as straightforward as ‘What is Digital Marketing?’. If you want to crack the interview, not only will you have to get through with the basics of digital marketing but also the advanced levels. So, are you prepared? 

• Digital Marketing Basic Level Interview Questions
• Digital Marketing Intermediate Level Interview Questions
• Digital Marketing Advanced Level Interview Questions

The interviewer may ask any question, and since it is a vast topic, it can be challenging to answer quite a few. Don’t worry! We can help you prepare for these digital marketing interview questions and How to grow your career in Digital Marketing?

Consider the following interview questions and the answers that we have prepared.

Digital Marketing Basic Level Interview Questions 

Can you explain digital marketing in one sentence?

Digital marketing is about establishing a brand’s credibility, popularity, visibility, following, and relevance in the target market through SEO, SEM, Link building, PPC, email marketing, etc.

Why is digital marketing preferred over traditional marketing? 

In this digital era, where everybody has access to seamless internet connectivity and smart devices, the prospects of digital marketing are extraordinary. Digital marketing is better than traditional marketing in so many ways. For starters, the majority of the population is online, some scrolling through social media platforms while others are buying shoes on ecommerce sites. You don’t have to go looking for your audience nowadays; they are always already available online. You only need ways to attract them. This is where digital marketing comes into play. The salient features of digital marketing include: 

• Easy access to service/product information for consumers 
• Global reach 
• Real-time optimization 
• Better interaction with consumers 
• Better performance-focused ROI, better tracking of leads, and easy analysis 
• Higher internet penetration 
• Cost-effectiveness

What are the different segments in digital marketing? 

There are different segments in digital marketing and based on your requirements and purpose; they are implemented. They include: 

• Social media marketing 
• Email marketing 
• E-commerce marketing 
• Search engine marketing 
• Search engine optimization 
• Content marketing 

For a successful digital marketing campaign, all these segments must adhere properly. Search engine optimization or SEO is the most crucial segment in digital marketing. SEO helps a marketer to rank his /her

website higher on the search engine results page. Moreover, with social media marketing, you gain the opportunity of attracting new leads through social media platforms while ensuring that you retain your existing customer base. Content marketing, on the other hand, helps you to optimize your content like articles, blogs, and other write-ups and make them gain the top spot on search engines. 

What are the key areas for using keywords in order to optimize webpage ranking? 

Keywords play the most important role in ranking your website and pages online. It is an integral part of search engine optimization. Keywords are disbursed equally and intelligently all over the content, allowing the search engine algorithm to optimize the key phrases. Therefore, whenever a search is made using your keyword, the search engine will place your webpage and content on top of the results page, telling the searcher that your webpage contains the most relevant information regarding his/her search. 

The key areas where keywords should be included are: 

• Text content 
• Heading 
• Meta description 
• Image alt tags 
• Title tag 
• URL 

The primary keyword should be included in these areas at least once (in the text content, it can be included multiple times). 

How does SEO help businesses?

Search Engine Optimization helps businesses gain more visibility through searches performed on search engines. Digital marketers research frequently looked up keywords and strategize which of them should be incorporated into the content to boost the likelihood of appearing on the first page of Google.

What is keyword streaming?

Keyword streaming is the practice of analyzing keywords based on the target market, and selecting the most relevant ones to use on the website to gain organic traffic and generate leads.

How do you spot bad links?

Bad links are the ones that come from websites that are not relevant to a business, low Pagerank and low traffic sites, link exchanges, the same anchor texts coming from multiple websites, sites that are not present in Google Index, blogs, or spam articles, and paid links.

How can someone build natural backlinks to their website?

For a newly launched website, getting backlinks naturally is quite difficult. One way of doing it, however, is to write guest posts on reputed websites and gain links from there.

What is the importance of competitive analysis in digital marketing?

Competitive analysis is critical to the functioning of any digital marketing initiative. It involves identifying the key competitors to businesses and closely looking at their digital marketing strategy for its strengths and weaknesses. With this evaluation, you can determine your Unique Selling Proposition, content strategy, and brand positioning to attract the relevant audience to your business.

What do you think is better – SEO or PPC? 

Well, it ultimately depends on business requirements, and most essentially, budget. 

PPC or pay-per-click is a digital marketing model where you pay a fee every time anyone clicks on your advertisement. In simple terms, it is a form of paid marketing where you can display ads in the sponsored results section of the search engine results page by paying a certain amount of money. PPC ad campaigns are made effective by optimizing the use of ad groups, and keywords, improving quality scores, reducing costs, and the addition of negative keywords. It is important to pay special attention to keywords and ads that perform well in terms of ROI. Unless you are doing it for branding, this is the most common objective of running a PPC campaign. 

Search engine optimization or SEO, on the other hand, is a free activity that allows you to build traffic by gaining a high ranking on organic search results.

Why is Digital Marketing becoming so popular? What are the benefits of Digital Marketing?

Digital marketing has become a trend for almost every business during this pandemic where the best way forward is to adapt and adopt digital solutions to reach their target audience faster and get better results.

Digital Marketing is popular and growing because it provides an online platform to distribute their product or service, is online.

Spending on digital advertising continues to grow every year. Online marketing channels can consist of advertising on Google, Facebook, or other websites.

How would you break down the categories of Digital Marketing?

Inbound Marketing	Outbound Marketing
Informative digital content targeted at specific audiences, written to help solve consumers’ problems	Non-digital content is designed to capture any consumer’s attention and is written to sell products
Content comes in interactive forms, such as social media posts, blogs, reports, webinars, etc.	Content is displayed in direct mail, magazine ads, billboards, on TV, etc., and is meant to be passive
Messaging is tailored to specific consumers	Messaging must stand out among millions of other ads consumers see each day
All-encompassing strategy across multiple channels	Linear strategy with limited channels
Measurable through digital marketing software	Difficult to measure attribution from physical advertising

What are the main types of Digital Marketig?

Following are the different types of digital marketing:

1. Search Engine Optimization (SEO) – SEO is the process of improving the quality and quantity of websites to rank higher on search engine result pages.

2. Search Engine Marketing (SEM) – SEM involves paid online advertising to increase website legibility within search engines. SEM is often used in affiliation with SEO.

3. Pay-Per-Click (PPC) – PPC is related to online arrangements for advertising where a business only pays for its ads when a person clicks on them.

4. Social Media Marketing (SMM) – SMM is the method of using social media channels to advertise business products or services. It is prevalent in social media marketing.

5. Email Marketing – Email marketing implements businesses to send branded, promotional content straight to eventual customers via email.

6. Affiliate Marketing – Affiliate marketing is an achievement-based exercise that implements revenue sharing and pay-per-sale (PPS) allowance within a common network.

7. Content Marketing – Content marketing refers to the disclosure and disposal of text, video, or audio materials to customers online. Blogs, videos. Coasts are common ways for businesses to enlist in content marketing.

8. Native Advertising – Native advertising includes correspondent marketing materials into a medium, making the underlying message and marketing purposes equally important. Sponsored content, in which one business posts its content on a distinct website, is a common design of native advertising.

What are the differences between Digital Marketing and traditional marketing?

Digital Marketing	Traditional Marketing
Digital marketing involves digital methods	Traditional marketing uses traditional methods like magazines and newspapers
Digital marketing consists of customer involvement and interaction using social media	The traditional marketing method doesn’t allow direct interaction with customers
Digital marketing is cheaper than traditional marketing methods as it requires digital technologies which reduce material cost	Traditional marketing uses traditional methods so that people can see, hear, or read would make a positive approach to their service
Digital marketing allows a digital way of promoting products and services	Traditional marketing uses the spray and prays method of marketing

What are the areas you can optimize to improve your site ranking? 

The first and foremost strategy to improve your site’s ranking is to use quality content that is intended to drive traffic and attract visitors to your website. You can further optimize your content by using SEO key phrases in titles, headings, descriptions, and image text. It is also important to keep your content updated regularly to maintain relevancy. Additionally, your title metadata should have a target keyphrase. Always remember to use alt tags for image and video files. This also helps improve your site’s ranking in search engines.  

What are the types of SEO? Explain. 

There are four major types of SEO. These include –

• On-page SEO – This includes content optimization using target keywords and ensuring that your webpage is easy to navigate as well. 
• Off-page SEO – In simple words, off-page SEO is about link building. Getting backlinks from authoritative sites can be difficult, but it helps in improving site ranking drastically.
• Technical SEO – Consider it as a subset of on-page SEO. It entails how the site looks and whether the design is responsive and interactive or not.
• Local SEO – This includes listing your web business in a local region by adding pictures, videos, reviews, and other information so that it is easy for potential customers to find you. 

What do you understand by on-page and off-page optimization?

On-page optimization means focusing on the SEO parts that are within your control. It includes optimizing content to ensure that your site ranks at the top of the search results. Off-page optimization focuses on things that are directly not under your control. For example, getting backlinks from credible sites and improving your domain’s authority can both help to rank you at the top. 

What is Google Adwords?

Google Adwords is a brand under Google’s advertising that helps businesses to create relevant ad campaigns to drive growth and profitability. It was launched in 2000 and was previously known as Google Ads. Since then, it has improved its functionality to cater to consumers across numerous channels and formats. The primary goal of Google Adwords is to attract more visitors to your business or get them to call you and make purchases. 

Is there a limit for the characters in Adwords Ads? What is the limit? 

Yes, there is a set limit for the characters in Adwords ads, and one headline should have a maximum of 30 characters.  

List a few Google AdWords ad extensions.

There are various Google AdWords ad extensions that can be used. The most popular ones include location extensions, call extensions, callout extensions, sitelinks extensions, structured snippet extensions, price extensions, image extensions, and app extensions.

How can we improve conversion rates?

It is highly important to track and measure your keywords’ performance to improve conversion rates. Another good idea is to improve the loading speed of your landing page. After you are set up, make sure to measure the success of your SEO with conversion tracking. You can also use specific keywords to improve traffic and avoid using negative keywords to refine traffic further. Lastly, include prices in your ads to attract potential customers. 

What is the difference between SEO and SEM?

SEM refers to getting traffic with paid advertising, whereas SEO is often used as an umbrella term that encompasses SEM as well. SEO focuses on acquiring and analyzing organic traffic, which is essentially unpaid. A website that incorporates both SEO and SEM has better chances of success and growth. 

How is an anchor tag-helpful in SEO?

The anchor tag is a clickable link that is relevant to the page. It matters a lot in SEO as it tells Google what your website is about. You can use anchor text to rank higher in Google search, and this gives more context to Google about your page and also clarifies the visitors by leading them to the most relevant topic or page. You can use your target keyword as the anchor tag to match the link to the content of the topic on your page.

What are the main KPIs for social media marketing? 

KPIs in social media marketing matter greatly as they help to measure the success of your page or site performance. The main KPIs that you should track to improve the performance of your business include –

• Reach KPI – What’s the total reach? What are total impressions?
• Community growth KPIs – Are there any new subscribers? How many subscribers did you attract in a set time period?
• Engagement rates KPI – How many likes, reactions, or shares are there? How many comments and replies are there?
• Website Visits KPI – How many times has a user visited your website? How many pages per session are there? What is the average session duration or bounce rate?
• Conversions KPI – How is the current conversion rate? What is the cost per click? What is the click-through rate? What was the visitor’s last interaction before conversion?  

What do you understand by long-tail keywords?

Long-tail keywords are specific keyphrases that tend to be longer than usual. They are used to boost the SEO of a site as they have relatively low search volumes, and it is easy to use them to your advantage. For example, if someone wants to purchase art-deco furniture, then this can be used as a key phrase to help customers land exactly at the product page.  

How does Adwords work?

Google Adwords is an online advertising platform that works using a pay-per-click. This means that the business has to pay every time a visitor clicks on the link of your ad. The exact click prices are also determined by the competition and how much businesses are willing to pay at the moment. Essentially, each click cost depends on factors such as keyword competition, bid position, click-through rates, and a score of the keywords.

What is CTR? How can we calculate it?

CTR is an acronym for Click-through rate. CTR is calculated as a ratio of visitors that clicked on a link to the number of visitors who simply visited the ad page or advertisement campaign. In a nutshell, CTR tells you how many people arrived at a certain link and engaged with your content. The formula for CTR is –

CTR = (Number of clicks / Impressions) X 100

For example, if you received 10 clicks and 100 impressions, your CTR will be 10%. Having a high CTR indicates that your ads are running successfully. However, it is perfectly normal to have low CTR as well. It is important to stay consistent with achieving high CTR rates.    

What are the four C’s of digital marketing?

The 4Cs of digital marketing are – customer, cost, convenience, and communication. It is all about prioritizing your customers and their preferences. Therefore, you apply a viable strategy that makes your business or product cost-effective and efficient. Lastly, focus on communication and make sure that you add value to your customers while being responsive and supportive. 

What do you mean by conversion rate optimization?

Conversion rate optimization involves improving your website’s landing page or optimizing your site to increase the lead generation and percentage of visitors. You can include a CTA or ‘Add to cart button or request to fill out a form. These are specific drivers that help attract more people to your website and ensure that there is a boost in conversion rates. Additionally, enhancing your website’s accessibility also improves conversion rates as users can seamlessly complete their purchases. Some examples of best conversion rate optimization practices are using a strong CTA or buttons, using urgency to drive sales, displaying reviews or testimonials, and using forms with fewer fields. 

How can we measure the ROI of any channel/digital campaign?

The calculation of ROI is pretty straightforward. It can be calculated by simply subtracting the increase in revenue cost from the cost of marketing. 

ROI = Increase in Revenue – Cost of Marketing

Now, the cost of marketing may include several KPIs such as cost per lead, cost per acquisition, average order value, return on Ad spend, customer lifetime value, and so on. By drawing insights from KPIs, you can then proceed to calculate your ROI. It can be a complex calculation nonetheless. You can also use a CRM tool to calculate leads. However, calculating ROI is not always the measure of the performance of your digital marketing campaign. 

What is the difference between EPC and CPC?

CPC is an acronym for Cost Per Click, whereas EPC is Earnings Per Click. CPC is a model used to calculate pay-per-click advertising on Google Adwords. It is ideal for smaller businesses to drive more traffic to their webpage or links. On the other hand, EPC is a metric in the world of affiliate marketing. It allows businesses to find the income generated for every click on the affiliate link. 

What is the difference between AdSense and Adwords? 

While AdSense and AdWords are both Google’s products, they are used for different purposes. AdSense is designed specifically to cater to website owners or publishers. AdWords is designed to cater to advertisers. 

Businesses or marketers can advertise on Google using AdWords. It allows them to bid for advertising space on Google as well as its affiliates. AdSense works as a system that allows publishers to reserve or sell ad space to businesses. 

Another big difference is that AdSense pays publishers or website owners, whereas businesses pay AdWords to display their ads on Google’s network. Also, the process of setting up both is different, and you will need separate accounts for both to sign up and set your preferences.  

What do you mean by no-follow and do-follow links?

Any website can be linked in two ways – do-follow and no-follow links. A do-follow link is the one that passes the authority to the destination site, and this process of passing authority is termed ‘link juice.’ 

A no-follow link is the one that does not pass the authority. It is essentially a backlink and does not offer any help in SEO terms. 

Do-follow is a great SEO strategy, and acquiring backlinks helps improve your website’s credibility. So, all links are do-follow in that respect. However, no-follow links do not do anything for domain authority or keyword ranking. Even though no-follow links have no SEO benefits, they can still generate appreciable traffic to your website. 

What is the difference between page views and sessions?

Businesses use analytics tools and software to gauge traffic and useful insights. Sessions refer to a visit to your website. Each visit will count as a session when a visitor visits your website and spends some time on it or even leaves within seconds.

Page views correspond to the number of times a user loads the webpage on your website. Each session can have many page views depending on how many times the user loads the page while visiting the website. Tracking pageviews and sessions help businesses to determine what type of content on their website is popular among the users. They are primarily used to gauge the user’s behavior, not the intent.  

What do you mean by lead generation?

Lead generation is a process that involves the identification and acquisition of potential online users into customers. In digital marketing, this process includes a variety of marketing tactics, strategies, online advertising campaigns, downloadable content, and more. Typically, businesses use content in various forms such as social media posts, email, and blog posts to increase brand awareness. Then CTAs are introduced to nudge customers into buying a specific product or service.  

Talk about a few lead generation processes.

Here are some lead generation strategies that you can put in place to attract more customers to your business –

• Advertising platforms – You can run ad campaigns on Google, Facebook, Instagram, or other channels based on the service you offer.
• Content – Quality content is another way to attract potential customers. 
• Host events – You can host events on social media channels to find your ideal prospects that you can turn into customers.

What are backlinks? Are they helpful in digital marketing?

Backlinks are external links that can link your website to another page or site link. It is a clickable link and is used as an off-page SEO as a part of the digital marketing strategy. Backlinks are helpful in generating traffic to your website and improving your ranking in the search engine. These also tell the search engine that your page or content is credible. You can also add a backlink as anchor text or in an image. 

What do you understand by 301 redirects?

A 301 redirect indicates a permanent move of a webpage from one URL to another. 301 is a status code that tells the browser that the webpage has been removed or permanently moved from a certain website. 

List a few best practices to rank your YouTube content.

The secret to ranking higher on YouTube is to get more people to watch your content. You can do that by employing these SEO best practices –

• Use tools like Semrush, Moz, etc., to research well and pick your target keyword. 
• Always use the keyword in your video’s title.
• Optimize your video description by putting the target keyword in your first sentence.
• Use hashtags to let more users find you.
• Select an appropriate video category.
• Customize your thumbnail image as per the video content.

What do you understand about mobile-first indexing? 

Mobile-first indexing means that Google uses the mobile version of your content to index your webpage for ranking purposes. This was started by Google in 2019. This is how Google’s algorithm works now, as it was primarily adopted because of widespread increment in mobile devices. Any website that got launched after 2019 automatically comes under the mobile-first indexing policy of Google. This implies that if your business does not have a mobile-friendly website, it can negatively impact your ranking on Google. 

How can you increase web page speed?

Page speed is a crucial factor in improving your business growth as visitors are likely to leave if they encounter page loading issues. There are numerous ways that can help you increase your web page speed. These are enlisted below –

• Choose a hosting solution that can optimize and manage your web page speed accordingly. 
• Compress your images to make sure that they do not take up a lot of time to load. You can use image optimization plugins that can help resize and compress your images without compromising on quality.
• Reduce the redirects that can delay loading times.
• Caching is another great way to improve the loading speed of your pages. You can cache to store copies of your files so that server has fewer resources to load a page.
• Get rid of unnecessary plugins. They can also lead to lazy loading. 

How can we improve the Click-through-rate of your emails?

The CTR is the most crucial metric of email marketing and can help improve your conversion rates. Here are some strategies that you can use to improve your email CTR –

• Send emails on specific days to increase the success of your campaign. Usually, the best days to get higher CTR rates are by sending them on Monday and Tuesday. Saturdays, however, have the lowest CTR rates.
• Decide the time of the day to send the email. Find out the time when people are most likely to open the email and take action on it. This is called Click to Open Rate or CTO. Usually, the hours after daytime working get the best CTR rates.
• Ensure that the content in the email is relevant and high-quality.
• Use personalization. This can lead to higher rates of CTR even if you are sending fewer emails. 
• Use CTA. You can use either text or a button to nudge customers in the direction of purchase.  

What do you mean by A/B testing?

A/B testing is a term used to describe a testing method that involves comparing two webpages or apps against each other to determine which one performs better. It is a random experimental process in which you split your audience to know which product – A or B offers a better experience. It allows businesses to optimize their webpage according to user experience and improve conversion rates over time. 

What are the best practices for email subject lines? 

Below are enlisted some best practices for email subject lines –

• Use personalization to make it sound like a personal email and not a promotional one. 
• Most people browse the internet on their mobile devices. So, keep the email short and precise. A lengthy subject line will be hard to read on a mobile device, so avoid it. 
• Use clear CTAs so that customers can easily click on the links and make a purchase. This will help boost conversion rates as well.
• If you are using a short subject line, you can use a longer preview text.
• Use numbers. Emails with numbers have higher CTR rates.
• Use power words to arouse curiosity.
• Use emails to announce new products, events, limited edition products, etc. 

What is the difference between indexed and crawled content? 

Indexed content refers to organizing and optimizing the content so that it appears in Google search results. Crawling, on the other hand, means when search engine bots are actively crawling your webpage. It means that they do so prior to indexing for ranking or updation purposes. When Google indexes your content, that means you will rank in the search results, but it does not ensure ranking well. In the crawling process, the bots will determine whether to accept or reject changes or if the website is a scam.  

Digital Marketing Intermediate Level Questions

What do you mean by a responsive website?

A responsive website is a website that is created using Responsive Web Design. In simple terms, a responsive website, as compared to a non-responsive website, is incredibly fast responds well to user interactions as well as is compatible with multiple browsers and devices. 

A responsive website adjusts its layout according to the orientation and view-port size of the device automatically. Moreover, the content presented on small and big screens are the same; however, they contain a different layout for providing an optimal experience on that specific screen size on which the website is opened. 

Responsiveness not only means how well the website fits on different screen sizes. It also means how quickly the website is loaded when the user clicks on the link, and how well and efficiently it takes the user from one page to the other on the website.     

Are you aware of AMP or accelerated mobile pages?

Yes, it was a project announced by Google in 2015. It is considered as one of the most revolutionary changes in the world of technology, and of course, digital marketing. The AMP project is based on the concept of boosting web speed. 

It is an open-source initiative aimed at making the web a better place for all. Accelerated mobile pages enable the creation of ads and websites that are consistently fast, high-performing, and beautiful across distribution platforms and devices. In simple terms, it loads web pages instantly, allowing users to access online content irrespective of the data network. 

It is designed to enhance the user experience. With millions of users preferring mobile devices for accessing content on the internet, AMP has become a critical part of website development and digital marketing.  

What is the most effective way to increase traffic to a website? 

There are several ways to increase traffic to a website, some are free, and some require investing. If you are a small business, consider working on local SEO. You can do this by creating a free Google My Business listing. It is a great way to get more traffic to your website. If the listing you create provides all the necessary information your potential customers need to make a decision, they will visit your website or visit/contact your business directly. 

Apart from local SEO, you can perform on-page SEO on your web pages to increase their rank and get more visitors. On-page SEO requires producing high-quality content that your customers are searching for. You will also need to write concise meta descriptions for your pages. 

You can build backlinks from industry influencers or complementary businesses that will help you in getting your business in front of a broader audience. Backlinks will also help you in driving qualified traffic to your website. Email marketing is also a great way to increase traffic to your website. 

What is the difference between branding and direct marketing?

There is a significant difference between direct marketing and brand marketing. Direct marketing is when you are directly telling people what your business is all about and giving them an opportunity to do business with you right away. It works in a way that you buy ads, measure everything and determine how much it costs you to grab attention. It is a form of action marketing where if you cannot measure it, it doesn’t count. In simple terms, you make your product, tell everyone what it is capable of, and that’s it. 

Branding is completely the opposite of direct marketing. It is all about building awareness. With a whole lot of zing, you announce that your business is up and running, telling people what it does. Brand marketing is more expensive than direct marketing, as it requires a whole lot of creativity and attention-grabbing material. 

Types of direct marketing include:

• Solo ads 
• Email marketing 
• YouTube ads 
• Facebook ads 
• Google ads 

These ads can track directly to sales! 

Types of branding include:

• Company culture 
• Networking events 
• SEO 
• Sponsorships 
• Costumes and Uniforms 
• The way you answer your phone
• Billboard signs 

There are certain limitations to brand marketing like it is costly and difficult, no immediate cash, and no way to measure ROI. 

What made you choose a career in Digital Marketing?

Digital marketing is an up-growing career path for students and working professionals. There are different reasons for which one can choose Digital Marketing. Here are probably a few reasons:

• Increase in Demand – The demand for digital marketing is upgrading with an increase in digital technologies and has also created many job opportunities in the marketing sector.
• Skill Set – We can enhance our skills by learning new technologies and beginning our careers in this field.
• Good salary – In digital marketing, the organizations are prepared to compensate fairly. They provide a good salary package if you have abilities to interact with customers.
• Liberty of creativity – Digital Marketing needs a great deal of inventiveness and new plans to add life to idle sites and websites. With your skills, you are always free to try new campaigns, advertising strategies, and much more.
• Freelance Job Opportunities – The Demand for Digital marketing is rising, this makes freelancing a great career. You can work for different companies from home. And even get good payment for your skills and results.
• Job Stability – Digital Marketing will remain steady. Taking the case of this pandemic, each organization nearly shut down, to make due in the market organizations developed their connection with clients carefully. They accelerated their digital development.
• No Obligation of Specific Qualification – If you wish to learn digital marketing, you can go ahead and seek after it without stressing over your scholastic. You can self-learn and can likewise join various courses to improve and aptitude information about this field. It is tied in with cleaning your abilities and working on performing them.

We recommend you to answer this question honestly and also not talk about money as this might give a wrong impression.

Since digital marketing is an amazing field, in case you enter it, you need to adjust continually. You should be proactive and curious just to perceive how associations work. The more adaptable and capable you become, the better are your chances to climb the situations in the digital marketing field.

What are the skills needed for Digital Marketing?

• SEO and SEM – Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are at the core of digital marketing. Digital Marketer needs to analyze, review, and optimize websites to generate organic traffic. To succeed as a digital marketer, one needs to be an expert at SEO and SEM and plan effective strategies that will eventually rank a particular website or content higher on the search engine results pages.
• Data Analytics – Digital Marketers should be able to understand huge data sets and draw meaningful conclusions that will help to take strategic decisions for the growth of the organization. Digital Marketers need to be familiar with Google Analytics and different analytical tools. Data Visualization, analytical skills, technical understanding of different tools and programming languages, and communication skills are the essential skills required to be a professional digital marketer.
• Social Media Marketing – Digital Marketers need to have sound knowledge of all the social media platforms they use to post relevant content and reach out to the target audience. There are different strategies and techniques like live streaming, social listening, direct messaging, and hashtags. A digital marketer should be able to differentiate and understand which approach works best under which scenario.
• Pay-per-click advertising – A digital marketer should be able to plan and effectively optimize the overall marketing budget. He should effectively manage the money spent on Ad placement through direct advertising platforms like Google Search Engine, social media Ads, and Sponsored Ads.
• Creative thinking and problem solving – There is massive competition in the digital marketing industry. Every business and organization is trying to increase its online presence and generate sales through online marketing. So one needs to be creative and innovative which will help to have an upper edge over the other competitors. As digital marketers, we need to face new challenges every day and accordingly plan effective strategies that will help in the growth of a business. So problem-solving skills and critical thinking are essential skills that every digital marketer must possess.
• Adaptability – Digital Marketing is a dynamic industry and so digital marketers need to be agile and adaptable to new and unexpected developments that may occur and accordingly take necessary decisions.
• SEO and SEM – Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are at the core of digital marketing. Digital Marketer needs to analyze, review, and optimize websites to generate organic traffic. To succeed as a digital marketer, one needs to be an expert at SEO and SEM and plan effective strategies that will eventually rank a particular website or content higher on the search engine results pages.
• Data Analytics – Digital Marketers should be able to understand huge data sets and draw meaningful conclusions that will help to take strategic decisions for the growth of the organization. Digital Marketers need to be familiar with Google Analytics and different analytical tools. Data Visualization, analytical skills, technical understanding of different tools and programming languages, and communication skills are the essential skills required to be a professional digital marketer.
• Social Media Marketing – Digital Marketers need to have sound knowledge of all the social media platforms they use to post relevant content and reach out to the target audience. There are different strategies and techniques like live streaming, social listening, direct messaging, and hashtags. A digital marketer should be able to differentiate and understand which approach works best under which scenario.
• Pay-per-click advertising – A digital marketer should be able to plan and effectively optimize the overall marketing budget. He should effectively manage the money spent on Ad placement through direct advertising platforms like Google Search Engine, social media Ads, and Sponsored Ads.
• Creative thinking and problem solving – There is massive competition in the digital marketing industry. Every business and organization is trying to increase its online presence and generate sales through online marketing. So one needs to be creative and innovative which will help to have an upper edge over the other competitors. As digital marketers, we need to face new challenges every day and accordingly plan effective strategies that will help in the growth of a business. So problem-solving skills and critical thinking are essential skills that every digital marketer must possess.
• Adaptability – Digital Marketing is a dynamic industry and so digital marketers need to be agile and adaptable to new and unexpected developments that may occur and accordingly take necessary decisions.

What is it that you like the least about Digital Marketing?

This is a tricky question mostly asked for interviews.

There is always something that every person does not like about their job profile as everyone has their views about their job roles. You just have to think about what you like the least about your job in digital marketing.

Answer your views in this field in a convenient and positive way so that it will not lead to any negative impression. 

Which are some of the popular digital marketing tools?

Digital Marketing is a marketing strategy that uses the internet, social media, and other digital technologies for promotion and connecting with potential customers. It also uses other forms of digital communication mediums like website advertising, text, and multimedia messages as a marketing channel. So, there are various digital marketing tools used for different purposes.

Here are a few of the tools used by Digital Marketeers:

1. Keyword Discovery

2. RankWatch

3. Moz

4. Alexa Ranking

5. Google Analytics

6. Crazy Egg Heatmaps

7. Favicon Generator

8. XML Sitemap Generator

9. SubmitExpress Link Popularity

10. Digital Point Keyword Tracker

11. Google Trends

12. Google Keyword Planner

13. Kissmetrics

14. SEMrush

15. Ahrefs

16. Buzzsumo

17. AdExpresso

18. Buffer App

19. MailChimp

20. Unbounce

21. Hasoffers

22. Google Search Console

Digital Marketing Advanced Level Questions

How would you determine whether the digital marketing campaign you conducted was a success? 

There are several steps involved in tracking the results of any digital marketing campaign. 

First, you need to plan the campaign and how you want to track it. This is a self-explanatory step. You need to start your campaign with an effective and well-thought-out plan. Once the plan is in place, you need to decide the methods that you are going to use to track the campaign’s effectiveness. 

Once the plan is in place, you must define the channels you want to track. The easiest way to do this is to divide your marketing-derived traffic into channels, also known as subgroups. Some of these channels include: 

• Social 
• Paid 
• Email 
• Organic 
• Referral 
• Direct 

After that, you should define the marketing metrics you want to measure in order to determine the ROI you are getting from the campaign. Marketing metrics are nothing but a collection of numerical data that gives you a clear perspective on your marketing campaign. This will allow you to see if the campaign met the goals of your company. There are several ways to generate data: 

• Form conversion rate
• Word-of-mouth 
• Email openings 
• Social media effectiveness 
• Search engine referrals 
• Pageviews 
• Bounce rate 
• Click-through rate 
• Tracking frequent visitors versus new ones 
• Individual visitors 
• Lead conversion 
• Web content 

Finally, you can track your campaign once it has gone into effect. You can use Google Analytics to measure traffic pertaining to your website. Moreover, the rank of your website or the SEO position will also help you in determining how effective your campaign was. 

What should be the right approach for effective PPC campaigns? 

You need to add more PPC keywords that are appropriate to your business, service, or product. This way, you can expand the reach of your PPC. 

Moreover, you can split ad groups into smaller segments to improve the CTR. Make sure that you review underperforming and expensive keywords. 

Further, you will need to refine your landing page by modifying the call-to-action and content of the page.

How can you generate leads? 

Lead Generation– Lead generation is the process of attracting customers to your business, increasing their interest, and guiding them towards your offers. Different ways to attract potential customers are through job applications, blog posts, coupons, live events, and online content.

You can generate leads by Sales Funnel. Digital marketing techniques like engaging directly with leads, investing in the latest technologies, optimizing informative content, and automating your marketing are also used.

What’s the strategy you are following to rank a keyword?

Keyword ranking is a repeatable process. If you want to rank a keyword that is popular in that case, you won’t get satisfying results, and the process repeats. Keyword research, competitive environment, conceptualizing the content, and optimizing for your keyword help you for your keyword ranking.

To rank a keyword, keywords can be used in the following ways-

1. Website URL

2. Website Title

3. Meta tag

4. Web page content

5. Body text

6. Headlines    

Explain the process of Facebook Marketing

Steps for Building your Facebook Marketing Strategy

There is a total of seven steps to build your Facebook marketing strategy.

They are as follows:-

1. Set your Goals for marketing strategy
2. Pinpoint Target Audience
3. Set Your Budget for marketing
4. Plan engaging content
5. Plan equally engaging ads
6. Monitor daily
7. A/B Split Test

Do you know the latest Digital Marketing trends?

Digital Marketing involves marketing using digital technologies. Different digital marketing trends are now in the picture to increase the effect of marketing.

Below are some of the Digital Marketing trends:-

1.  Smarter Chat

2.  Augmented and Virtual Reality Marketing

3.  Live Videos

4.  Browser Push Notifications

5.  Content Personalization

6.  Voice Search    

7.  Email Marketing

What do you know about Viral Marketing?

Viral marketing is a business strategy that uses social media to promote products or services. It refers to how consumers spread information about a product to people in their social networks. Viral marketing is a sales technique that involves word-of-mouth information about a product or service to increase customers. Information is spread through different social media platforms.

Pros

1. Wider reach

2. Faster and exponential growth

3. Lower costs

Cons

1. Negative word-of-mouth

2. Hard to measure

3. Low virality

How will you set up, track and analyze whether a campaign you conducted was a success?

Following are the campaign’s driving goals which can vary from enhancing brand awareness, lead generation, or boosting up social media followers.

1.  You need to about tracking the campaign’s progress via Google Analytics and others.

2. Monitoring tools for staying updated with the campaign progress.

3. You must mention your visions upon which you can act.

What is your major expertise in Digital Marketing?

Digital Marketing is just an ongoing trend that provides one to make a career and learn many things as the market is vast. There are many things one can do in this field. In Digital marketing you can learn a variety of things and work on it depending on your choice and experience and be an expert in that particular one.

Why would our company need your expertise in Digital Marketing?

We know digital marketing is growing worldwide, a digital marketing expert will possess analytical and social skills to identify your target audience and this will be helpful for the growth of the company. And also an expert in Digital Marketing can make one understand who your customers are and what they need.

What is your approach to structuring a marketing budget?

Key plans for structuring the marketing budget are:

1. Calculate the marketing budget

2. Align your marketing goals with your company’s strategic goals.

3. Identify the marketing budget to develop a detailed marketing plan that supports your strategy.

4. Allocate your marketing budget dollars.

5. Implement the marketing budget plan.

What is your experience with co-marketing campaigns?

1. Co-marketing campaigns provide teams with an opportunity to work together to promote a shared offer such as a co-branded product or piece of content.

2. In a co-marketing partnership, both companies promote that offer, and share the results of that promotion with each other.

What steps can we take to avoid penalties while marketing on digital platforms?

To avoid a penalty, avoid copying images from other domains, don’t link to websites that have a bad page rank, avoid redirecting users to another page using refresh meta-tags, and don’t use words like ‘link’ to hypertext and link to your website.
Since the science behind digital marketing is as deep as an ocean if not more, it would require a thorough understanding of the fundamentals and the ongoing advancements in the field for you to crack an interview for your dream position.

To Conclude

These are the most prominent digital marketing questions asked during the interview. Great Learning offers an Advanced Digital Marketing Course to understand the nuances of this domain. Upskill to avail the opportunities that this new marketing technique brings.