Introduction
Good digital marketing can add that extra fuel to your business and marketing. It can add a concentrated burst of energy that pays off as a significant boost to your brand reputation, awareness, and at times, even sales. If you are still dicey about your decision to start a digital marketing campaign, then here I have managed to gather some of the best digital marketing campaigns in recent memory to show you how it is done. Become a community manager to build effective campaigns.
Best digital marketing campaigns you can learn from
Seeing is believing, so without further ado, let me introduce you to 5 companies that are doing their digital marketing campaigns just right.
Red Bull – Sporting and Musical Events
One brand that is particularly good at staying ahead of trends and has been using its digital marketing strategy to create a personality that its audience and target market can relate to is Red Bull. Right from the start, Red Bull has promoted itself as a way of life, not just a product.
The content marketing strategies of Red Bull are exceptionally well-planned. They have pinned down the interest of their target audience – predominantly between the ages of 18 to 34.
Red Bull manages to pull off some mind-blowing events, making it one of the most-talked brands in the town. They got in touch with a Digital Marketing team to develop contests and promotions to support their thrilling, high-energy sporting events. They launched an interactive social media campaign with Pro Snowboarder Mark McMorris in partnership with Oakley. They even ran digital marketing campaigns that supported Red Bull Activations with Formula One, Rampage (Mountain Biking), and Felix Baumgartner’s Skydive from the Stratosphere.
Their most talked-about campaign is the #SpotTheCans, launched to commemorate the limited festival edition in 2019 and elevate the company’s marketing strategy. To participate in this contest, the customers had to go to their website and spot four hidden Red Bull Festival Edition cans in an impressive piece of artwork. After finding them, winners could redeem the vouchers and gift cards at the Reliance Fresh and Reliance Smart stores.
Lego
A mere mention of the Danish Toy Brand – Lego – instantly brings a smile to face. In their recent digital marketing campaign, they talked about the challenges faced by the toy industry. As you watch the ad, you casually notice several themes framed within the backdrop. The advertisement was centered around the rebuild narrative to encourage people to think about improving themselves and their surroundings. This advertisement received over 11 million views online.
Another powerful advertisement created by Lego was the launch of their new product – LEGO Braille Bricks. Their powerful marketing campaign showcases their desire to improve the learning of visually impaired children and create a way for them to learn and play simultaneously. These bricks are designed to help teach children the individual braille letters and numbers while still being compatible with the entire regular LEGO games.
Dove
Over the years, campaigns by Dove have sketched out the image of a real woman and set sight on keeping the atmosphere around beauty free of typecasts. The brand has captured topical consumer concerns and executed an integrated marketing approach with its multiple digital marketing plans. In 2015, Dove teamed up with Twitter to identify negative tweets about beauty and body image. Then, they responded to these tweets in real-time as part of the #SpeakBeautiful campaign.
Yet again, in 2017, Dove collaborated with the award-winning photographers to take striking pictures of “real women.” These pictures were then uploaded on Shutterstock, and a search tag of “beautiful” was added to each one of them. These tags flooded results for a search term that historically had yielded photoshopped, airbrushed pictures.
Red Chillies Entertainment, Mehta Group: KKR: IPL Team
Not even cricket could resist the charm of the digital world. Kolkata Knight Riders (KKR), a franchise owned by the Red Chillies Entertainment and Mehta Group, represents Kolkata in the Indian Premier League. The franchise tried to engage with its fans and followers with its digital marketing strategies. Through digital marketing, KKR increased brand awareness, got in touch with the audience, and kept the fans updated about their recent news. They came up with a concept of a video blog – Inside KKR, dedicated to KKR fans.
They also launched a website blog and an official mobile app that kept fans engaged and updated with the latest news about the team. They paid exclusive attention to social media platforms. The digital marketing team at KKR has also organized a live screen Facebook chat at Facebook HQ in Hyderabad.
KFC
Some of the famous digital marketing campaigns started by KFC include Radio KFC RK Hunt, Design Your Own Bucket campaign, and Currycature to target the youth audience by involving mobile apps. When KFC started the Radio KFC RJ Hunt Campaign, 3000 people from around 30 Indian cities participated in the competition. The purpose of the campaign was to promote KFC’s brand in-house radio channel where fans recorded their voices over the internet with the Facebook App and shared their analog radio experience. During the “Design Your Own Bucket” campaign, wherein the participants were asked to design their own bucket, almost 5500 entries took place in total.
Wow that was a lot
Apart from these, many other brands have offered something unique and interesting to their audience through their digital campaigns. Like these brands, if you are looking forward to taking your marketing strategy to a new level, then do consider enrolling in the PG Program in Strategic Digital Marketing. Within six months, you can learn how to work on some widely-used tools such as Google Adwords, Analytics, Facebook Ads, LinkedIn Marketing, and more. Click here and know more about the program.
