Oppo India's #SidWakesUp campaign creatively reunited the cast of 'Wake Up Sid' after 14 years, starring Ranbir Kapoor to introduce the Oppo Reno11 Series.
The campaign highlighted the advanced outdoor portrait photography features of the Reno11 Series, blending nostalgia with cutting-edge technology.
Oppo released 3 teaser clips before the full ad, creating buzz and anticipation around the campaign, generating 50 million views overall.
Oppo targeted millennials with an integrated strategy, using both TV commercials and digital platforms, tapping into a storyline that resonated with their audience.
The campaign achieved 50M views on YouTube and 73M on TV. With strong engagement rates, Oppo successfully stood out in the competitive smartphone market.