What you’ll learn Wharton Online Advantage Benefits

Advanced Digital Marketing and Growth Strategies Program

Learn Data-Driven Digital Marketing, Automation, AI & Analytics

Application Closes : Tomorrow

Learn Advanced Digital Marketing Skills from the

Globally Recognized Business School

Upon successful completion of program, learners will receive a certificate of completion from Wharton Online.

Please also note that participation in the program (a) will not result in a degree from, alum status with, or earned credit at the University of Pennsylvania or the Wharton School (or, to Wharton's knowledge, any other institution); (b) will not be recorded on a University of Pennsylvania or Wharton transcript; and (c) does not guarantee or suggest that a participant will be admitted to the University of Pennsylvania, the Wharton School, or to any other university or institution.

certificate image

Intense training-based curriculum to help Learn the Most
In-Demand Skills

Enrich your digital marketing knowledge with curriculum designed by the faculty of the Wharton School of the University of Pennsylvania

curriculum icon

Digital Marketing

curriculum icon

Artificial Intelligence

curriculum icon

Marketing Analytics

curriculum icon

Customer Centricity

curriculum icon

Attribution Modeling

curriculum icon

Social Media Analytics

curriculum icon

Web Analytics

curriculum icon

Marketing Automation

curriculum icon

Growth Strategies

Wharton Online Advantage

Move towards a rewarding career

  • Master advanced digital-marketing skills and growth strategies

    Learn in-demand practices, tools, and analytics techniques that drive online growth in organizations

  • Ideal for working professionals

    Live sessions from Wharton faculty and practical insights by industry experts

  • Certificate from Wharton Online

    Add more value to your portfolio with a certificate of completion from Wharton Online

  • World-class faculty

    Learn from renowned faculty from the Wharton School who combine thought leadership with direct industry exposure

  • Personalized feedback from industry experts

    Get expert guidance from industry experts to lead various digital marketing campaigns in your organization

Driving impactful learning

4.8

rating

Trustpilot

Rated in education services

rating

97 %

rating

Program Satisfaction

Reported by worldwide learners

4.7

rating

Course Report

Rated by worldwide learners

rating

*Ratings given by our worldwide learners to Great Learning

End-to-end program assistance with career support

  • Dedicated program manager to guide you throughout the program

  • Resume and LinkedIn
    profile review

  • Portfolio of hands-on projects

  • Build an industry-ready
    online portfolio

Learn from leading academicians in the field of digital marketing

  • Peter Fader, PhD

    Frances and Pei-Yuan Chia Professor;
    Professor of Marketing,
    The Wharton School

    Peter S. Fader is the Frances and Pei-Yuan Chia Professor of Marketing at the Wharton School of the University of Pennsylvania. His expertise centers around analyzing behavioral data to understand and forecast customer shopping/purchasing activities. He consults with global firms to devise successful marketing strategies across various industries, such as telecommunications, financial services, gaming/entertainment, retailing, and pharmaceuticals. Managerial applications focus on topics such as customer relationship management, lifetime value of the customer, and sales forecasting for new products.

  • Ron Berman, PhD

    Assistant Professor Of Marketing

    Ron Berman is an assistant professor of marketing. His research focuses on digital marketing and marketing analytics. His work has appeared in prestigious marketing journals such as Marketing Science and the Journal of Marketing Research. Professor Berman is frequently invited to share and discuss his findings with market-leading companies such as Google, Facebook, and Wayfair. Professor Berman holds a PhD and MSc in Business Administration (Marketing) from the University of California Berkeley; an MBA and MSc in Computer Science from Tel-Aviv University; and a BSc in Computer Science.

  • Raghuram Iyengar, PhD

    Miers-Busch, W’1885 Professor of Marketing; Faculty Director
    Wharton Customer Analytics (WCA),
    The Wharton School

    Raghuram Iyengar is a Wharton School professor of marketing and the faculty director of Wharton Customer Analytics, the world's preeminent academic research center devoted to the practice of data-driven business decision making. Professor Iyengar's research interests include pricing and social networks, and he teaches market research and analytics. His pricing research focuses on the effect of multi-part pricing schemes on consumer response. Professor Iyengar's teaching interests focus on marketing analytics. He received his PhD from Columbia University and a bachelor's degree from IIT Kanpur in India.

Build Your Expertise in Digital Marketing and Growth Strategies

Accelerate your career growth

Get Started

Advanced Digital Marketing and Growth Strategies Program

Download Brochure